MIREILLE EL MAJZOUB

- Currently, heading commercials in KSA, as a key leader of the pivot of our Food Delivery business in KSA disrupting the space and reshaping how Saudis approach their online ordering behavior.

- Restructured the Commercial team ground up, scaling capacity, and institutionalizing operating model.

- Drove highest-performance and defined goals and KPIs of the commercial team.

- Spearheaded the food delivery pivot strategy in 2021 amidst the pandemic instabilities.

- Shaped up the Careem value proposition for partners in UAE market and turnaround relationships that helped Careem food gain market share in Dubai.

- Grew the food business market share from 3% to 20% within 3 years.

- Tripled the food selection adding over 6000 restaurants in Dubai.

- Crossed benchmarks of product funnel conversion through continuous operational initiatives along with discovery optimization and localized content.

- Improved efficiency through higher margins, launching monetization model and realizing EBIDTA savings.

• Drove ride hailing topline growth in Dubai through corporate customer acquisition (corporate segment scaled from 8% to 20% of the overall city GTV)
• Established the sales pipeline for Careem for business segment and won new business deals with large corporate in Dubai (Oracle, IBM, L'Oreal, HSBC etc..)
• Analyzed Data and results to identify opportunities and drive a focused effort in corporate segment targeting high retention and high value customers by industry
• Followed the day-to-day customer acquisition and activation
• Worked closely with the product team to tailor corporate solutions.

• Re-developed the MICE segment and increased total revenue through tactically selling higher ADR (avg daily rate)
• Owned relationships with Key Players in the local and international market
• Optimized deployed accounts portfolio by 80% in 1 year
• Shifted market share and drove 63% of overall revenue from new customers and business partners
• Prepared and presented market insights to the leadership team
• Collaborated with internal stakeholders to ensure best guest experience aligned with the company and brand standards
• Represented the hotel in international and local industry events.

• Owned the revenue generated through the Corporate & Government Segment
• I achieved incremental revenue of 1332 room nights in less than 1 year
• Contributed into achieving the yearly hotel budget with the business development team and revenue team under the guidance of the hotel GM

• Established the food safety & hygiene practices at the Beirut Int
• Airport
• Cut the overall cost by 40% compared to the previous year, through SOP's building and implementation, day to day monitoring of PO's and wastage's percentages, along with improving the purchase list, while taking into consideration the price quality ratio
• Scaled the MEA's social-media fan base from 3,000 to 60,000 fans within 2 months through an innovative social media campaign.