Miriam Medjamia
Dubai
Summary
Accomplished professional with expertise in brand and marketing, partnerships and commercial strategies, and business and strategy development. Proven track record in executing 360 campaigns, product launches, co-branding initiatives, and social media management. Skilled in B2B/B2C partnerships, negotiation, revenue growth, market analysis, KPI tracking, customer acquisition, and sales performance. Adept at cross-functional collaboration, communication, and problem-solving. Committed to driving business success through innovative marketing strategies and strategic partnerships.
Overview
12
12
years of professional experience
2013
2013
years of post-secondary education
Work history
Strategic partnerships manager
MBC GROUP - Shahid (VOD / Streaming Platform)
Dubai, UAE
02.2023 - 01.2026
- Lead the full cycle of branding and co-marketing strategies with agencies, telecom operators, device manufacturers and digital platforms to strengthen Shahid’s presence across MENA and North Africa.
- Plan and execute fully integrated 360 brand campaigns using digital media, social platforms, CRM, influencers, paid advertising, and OOH to drive brand awareness, engagement and subscriber conversion.
- Build brand positioning and messaging frameworks that highlight Shahid’s premium content and immersive viewing experience within each target market.
- Create market-specific promotional offers aligned with audience behavior, viewing insights, content trends and seasonal marketing calendars.
- Monitor and analyze brand performance KPIs including reach, impressions, engagement, conversion and subscriber lifetime value, providing data-driven recommendations for brand optimization.
- Conduct regional market and competitor analysis to identify new branding opportunities, audience segments and partnership activations.
- Collaborate with product, content, media buying, legal, finance and data teams to ensure execution of brand campaigns and co-branded initiatives.
- Key Achievements:
- +30% subscriber growth across MENA and North Africa through brand-led acquisition initiatives.
- +25% increase in impressions and engagement, reinforcing brand visibility and campaign reach.
- 7 deals closed in North Africa for the first Shahid launch in the region
Business Development Manager
EL SEWEDY ELECTRIC PSP – Power & Water EPC Projects
02.2018 - 01.2023
- Drove commercial development for large-scale power generation and water treatment EPC projects across North Africa and francophone countries.
- Conducted market intelligence and competitive analysis to identify new tenders, investment opportunities and sector trends, supporting strategic decision-making.
- Developed regional business plans and go-to-market strategies based on market data, customer requirements, regulatory frameworks and commercial feasibility.
- Established and negotiated strategic partnerships and consortium agreements with international and regional stakeholders to support project qualification and bidding.
- Managed the full proposal lifecycle, including bid preparation, contract alignment, pricing coordination and technical submission in collaboration with engineering, finance and legal teams.
Brand Manager
SOCIETE GENERALE BANK
03.2016 - 01.2018
- Managed brand marketing strategy for consumer and digital banking products, including online and mobile services.
- Developed yearly marketing plans aligned with product launches and commercial objectives.
- Planned and executed integrated marketing campaigns across digital, social, media and in-branch channels to support product adoption and brand visibility.
- Coordinated with creative and media agencies on campaign assets, messaging and rollout plans.
- Analyzed consumer insights and brand KPIs to optimize communication and customer engagement.
Product Manager
MAGPHARM LABORATORIES – Pediatrics & Healthcare
03.2014 - 02.2016
- Managed a portfolio of pediatric pharmaceutical products and led product launch planning.
- Developed marketing materials, promotional content and sales tools to support field teams and product rollout.
- Organized international medical events and scientific conferences to enhance brand credibility and market presence.
- Delivered product training and ongoing marketing support to the medical sales force.
Education
Master's Degree - International Marketing
Université de Lille
FranceMaster Degree - Sales & Marketing
Université de Lille
FranceBachelor’s Degree - Translation
University of Algiers
AlgeriaSkills
- Brand & Marketing: 360 campaigns, Product launches, Co-branding, social media, CRM
- Partnerships & Commercial: B2B/B2C partnerships, Negotiation, Revenue growth
- Business & Strategy: Market analysis, KPI tracking, Customer acquisition, Sales performance
- Soft Skills: Cross-functional collaboration, Communication, Problem-solving
Languages
English
French
Arabic
Timeline
Strategic partnerships manager
MBC GROUP - Shahid (VOD / Streaming Platform)
02.2023 - 01.2026
Business Development Manager
EL SEWEDY ELECTRIC PSP – Power & Water EPC Projects
02.2018 - 01.2023
Brand Manager
SOCIETE GENERALE BANK
03.2016 - 01.2018
Product Manager
MAGPHARM LABORATORIES – Pediatrics & Healthcare
03.2014 - 02.2016
Master Degree - Sales & Marketing
Université de Lille
Bachelor’s Degree - Translation
University of Algiers
Master's Degree - International Marketing
Université de Lille