MIRNA LAMAH

• Concept idea – products, services, overall concept definition for
• Pre-opening and managing luxury boutique community fitness & wellness center in Dubai
• Operation setup – organization structure, job roles, job description, SOP’s, pre-sales
• Team recruitment – club and fitness managers, personal trainers, cashiers.
• Partnerships with other services providers such as beauty, nutrition, swimming, kids activities, recovery
• Daily operations and club management
• Marketing and PR
• Corporate management
• Budget preparation and ensuring that is adhered to
• Monthly business reviews and analysis
• Competition analysis, business model, pricing strategy, revenue analysis, operating cost analysis, salaries, commission model, recruitment, services, equipment selection for INFRASLIMX.
• Main relationship and sales management for the INFRASLIMX machine sales – as we are the GCC distributers·

Skills: Team Leadership · Project Planning · Strategic Planning · Pre-opening · Operations Management · Leadership

• Oversee the Full operations of the Business

• Finances — Budget Planning , Control Monthly Expenses, Staff Salary Review, New Services Costing

• Full pre-opening tasks, employing and training new team for every outlet.

• Set a Healthy Par level to ensure each branch has an efficient stock in place

• Identifying current market trends in the UAE Spa & Wellness industry and customizing a unique set of offerings for various target segments.

• Work closely with Marketing team to ensure brand awareness at all times

• Creating a strong menu of services with both exceptional artistic and aesthetic value.

• Daily Monitor to spa KPI's and set a daily plan to achieve the targeted Numbers

• Consistently develop and grow retail sales through training, tools and monitoring.

• Monitor staff performance and set a career growth for each individual

• Review Manning cost per branch and set plan of action accordingly

• Working with the team to develop Customer Journey in our Spa's.

• Budget preparation and financial management for operational efficiency.

• Full pre-opening tasks, employing and training new team for every outlet.

• Manage operations and increase profits.

• Identifying current market trends in the UAE Spa & Wellness industry and customizing a unique set of offerings for various target segments.

• Develop a road map and execute a strategy to develop the new openings as a standalone brand and have its independent footprint.

• Creating a strong menu of services with both exceptional artistic and aesthetic value.

• Focus on current trends and propose new services according to clients

• Consistently develop and grow retail sales through training, tools and monitoring.

• Develop shops SOP's

• Monitor staff performance and set a career growth for each individual

• Direct, coach, support, motivate, and delegate the team, monitoring their performance to achieve store targets.

• Develop succession plans for the department.

• Identify training needs for store staff to ensure relevant/value added training needs are delivered with support of operation and HR.

• Provide regular feedback to the Division Management/ Buyers covering market trends, movement of products for further planning and production.

• Participate on seasonal buying orders

• Recruit, train, motivate and evaluate the team to ensure that they have the necessary skill base and the staff are optimally motivated and enabled to maximise their potential and contribution to the company

• Ensure all company and legal policies and procedures are implemented and monitored in store

• Develop an annual strategy for the dpt. to meet sales targets, develop the team and increase business in conjunction with the Boutique Director

• Operating on out of stock departments / lines, slow sellers or

• Constantly seeking to improve staff awareness of stock loss

• Participate in delivering highest standards of in store training including weekly communication, daily de-briefs, product knowledge

• Placing the highest number of special orders Exotic Skins handbags, organizing and follow up on in- store Events

• Leading 10 retail stores across the UAE - 9 fashion boutiques & 1 boutique spa

• Ensure the terms, conditions and rules of the franchise and lease agreements are duly implemented and respected

• Prepare management information reports on store performance to allow informed decision-making

• Manage shop events and marketing activities by ensuring proper coordination with suppliers, media, and other concerned parties

• Visit and inspect stores in order to ensure proper functioning of the operation and the correct pricing and display of the merchandise, coordinate with window dressertheir schedules and work plans

• Plan and organize events, prepare promotions, sales and special collection for the

brand in coordination with the marketing department and the suppliers in order to maximize sales of the brands

• Responsible for managing the P&L for a business worth

• Recruit, train, motivate and evaluate the team to ensure that they have the necessary skill base and the staff are optimally motivated and enabled to maximize their potential and contribution to the company

• Worked with the fashion brands on customer retention, looking at customer marketing, referral, events, and brand recognition through our customer's eyes.

• Leading the luxury multi brand department with 2 Section Managers & 20 retail staff

• Directly managing the loyalty program to build on the customer relationship. Personalised every sale with follow up communication and long lasting brand awareness.

• Conduct weekly training huddles with my team. Focusing on sales & KPI's, new styles and fashion trends, update on customer loyalty program, and brand launches.

• Be always updated with the latest Market tend