Mirun Gowsheck
Content Manager | Communications Specialist | Digital Marketer | Writer
Dubai
Summary
Experienced Digital Marketing and Content Management Professional seeking full-time role in Content and Project Management, Digital Marketing, and Digital Content Creation. Proven track record curating award-winning content for multiple industries, with strong project management skills. Ready to leverage expertise in digital content management and SEO to drive results and deliver value to any organization.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
CONTENT MANAGER & RFP CONSULTANT
Techmantra Gulf DMCC
Dubai
11.2022 - Current
- Strategizing and guiding creation and execution of content for TechMantra across all marketing and communication channels.
- Responding to RFPs and RFIs, reviewing and understanding requirements, and creating Proposals with guaranteed shortlisting.
- Leading efforts of email marketing - drafting and sharing emails with high response rate.
- Maintaining content marketing calendar to schedule creation and delivery deadlines.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement. Reactions improved by 43%, Commenting by 60% and reposting by 200% in two months
- Ensuring high conversions on company website with SEO Optimized Content and CRO optimization.
- Utilizing analytics and site metrics to determine areas of improvement.
SENIOR CONTENT MANAGER
Web21X
Hatton
01.2022 - 01.2023
- Managed writers, editors and designers (7-member team), and guided them towards meeting content team KPIs
- Measured and analyzed content performance using analytics tools and using insights to inform future content decisions
- Established management frameworks through Clickup for better team coordination and project management.
- Approved, reviewed and edited content flowing to website
- Conducted regular content audits to identify gaps and redundancies of content
CONTENT MANAGER
Hype Invention
Colombo
02.2022 - 10.2022
- Managed and monitored performance of writers and editors and guided them towards meeting Content Team KPIs (8- member team).
- Strategized and guided creation and execution of content for various international clients across diverse industries (healthcare, SaaS, hospitality,etc) that ensures high conversions and ranking.
- Established performance and process improvement plans and improved productivity of content team by 86%
- Streamlined content creation process within Hype invention with creation of process guidelines, content briefs and ideating KPIs
- Monitored website analytics and metrics to track content performance and identify areas of improvement
ASSISTANT MANAGER - DIGITAL CONTENT
eMarketingeye
Colombo
01.2021 - 02.2022
- Lead development of content creation and facilitating bespoke content curation that ensures high conversions and ranking. (Impressions and average time on page had increased of up to 70% at certain projects)
- Managing web content development and content marketing projects - (refer to portfolio for detailed breakdown)
- Managed writers and editors to produce high-quality, engaging, and SEO-friendly content.
- Developed and maintained editorial calendars and content schedules for highly efficient team functioning.
- Mentoring junior writers and editors, providing guidance, feedback and coaching to improve their skills
- Continuously monitoring and analyzing performance of content to inform strategy and make improvements (Google search console,Hubspot, etc)
DIGITAL CONTENT WRITER & SENIOR DIGITAL CONTENT WRITER
eMarketingeye
Colombo
01.2018 - 01.2021
- Written, edited, and proof read high-ranking copy for various platforms including web, email, and social media for over 50 different brands.
- Measured and analyzed performance of content to inform strategy and make improvements
- Handled part-time writers (assigning and reviewing their work)
- Established unique frameworks for freelance writer management
- Curated content guidelines for streamlining brand voice and maintaining consistency throughout copy
- Performed exceptionally to be promoted as assistant manager within two years
FINANCE ASSOCIATE
RR Donnelley PVT LTD
Colombo
10.2015 - 12.2017
- Assisted with preparation of financial statements and reports for over 60 different clients
- Maintained and reconciled general ledger accounts
- Provided support in budget preparation and contract development
Education
Bachelor of Arts - Business Administration
University of Bedfordshire
United Kingdom 06.2021 - 2022.06
Graduate Diploma - Business Management
BMS
Sri Lanka 01.2018 - 2021.01
Skills
Content Management
Certification
Content Marketing Certification - Hubspot
Creative Portfolio
https://tinyurl.com/yjnczca7
Non related referees
Shakeeb Nazeer
NFT Project Manager
BFL Group
shakeeb.n@bflgroup.ae
+971561976017
Gowshik Sathyasiva
Head of Marketing and Communications
PickMe Digital Mobility Solutions Sri Lanka (PVT) LTD
gowshik@pickme.lk
+9477775776
Timeline
Google Digital Marketing and E Commerce Professional Certificate
04-2023
Google Project Management Professional Certificate
04-2023
Search Engine Optimization Specialization - University of Davis, California
02-2023
CONTENT MANAGER & RFP CONSULTANT
Techmantra Gulf DMCC
11.2022 - Current
CONTENT MANAGER
Hype Invention
02.2022 - 10.2022
SENIOR CONTENT MANAGER
Web21X
01.2022 - 01.2023
Bachelor of Arts - Business Administration
University of Bedfordshire
06.2021 - 2022.06
Content Marketing Certification - Hubspot
03-2021
ASSISTANT MANAGER - DIGITAL CONTENT
eMarketingeye
01.2021 - 02.2022
Graduate Diploma - Business Management
BMS
01.2018 - 2021.01
DIGITAL CONTENT WRITER & SENIOR DIGITAL CONTENT WRITER
eMarketingeye
01.2018 - 01.2021
FINANCE ASSOCIATE
RR Donnelley PVT LTD
10.2015 - 12.2017
Similar Profiles
Venkatesu DevallaVenkatesu Devalla
Sr. Oracle EBS Techno Functional Consultant at TechMantra Gulf DMCCSr. Oracle EBS Techno Functional Consultant at TechMantra Gulf DMCC
Shabana RehmanShabana Rehman
Administrative Assistant at Gulf Commodities DMCCAdministrative Assistant at Gulf Commodities DMCC
Deborah KalengaDeborah Kalenga
Office Administrator at Alliad DMCC Company formerly GCC ServicesOffice Administrator at Alliad DMCC Company formerly GCC Services