Mital S Darji

• Developed and executed strategic channel portfolio strategies, establishing brand identity and content tone.
• Successfully launched genre-based movie channel OSNtv Movies Horror and OSNtv Movies Comedy.
• Liaised with major and Indie studios for screening and selecting content with the budget allocated.
• Managed content from HBO, Warner, Universal, Paramount, A24, MGM, Lionsgate and other studios.
• Producing monthly highlights and planning monthly schedule grids for linear movies, series, kids and lifestyle channels, seamlessly integrating them into the Broadcast Management System
• Managed successful launches of thematic movies, lifestyle and series channels, including monthly pop-up channels for special events.
• Implemented creative planning strategies to boost share of viewing, conducting routine evaluations of content across platforms.
• Led and managed a team of Channel Supervisors and Schedulers, coordinating the operation of various pay TV channels.
• Accurately entering programming information and metadata into media orders and Content Management System.
• Maximized advertising and sponsorship earnings by collaborating with the ad sales team and managing channel inventories.
• Successfully managed high-profile projects, such as the live broadcast of the Emmy's, ensuring flawless presentations.
• Maintained up-to-date industry knowledge, established strong relationships with key stakeholders, and ensured compliance with industry standards.
• Conducted market research, evaluated potential partnerships, and developed strategies to drive viewership and increase subscription base.
• Provided detailed reports on channel performance metrics to the senior management team.

• Responsible for planning and supervising of four OSN branded channels including flagship lifestyle channels like OSN Mezze (food), OSN Living (travel), OSN Binge (series) & Family/Kids channels like OSN Movies Disney and OSN Kids.
• Create monthly highlights for supervised channels and prepare information to go into the overall series channels' schedule release.
• Developing and maintaining clear strategies for channels, establishing innovative ideas ot maintain channel viewership by introducing genre-based stunts, anchored slots, event based planning and more.
• A key player in complete channel re-brand for Kids channel which included introducing Arabic dubbing and liaising with various departments to see the project through.
• Assisted the Channel Manager with planning, execution & maintaining of the flagship series channel "OSN Series First"
• Liaising with the Programming dept, Creative services dept and Ad-sales departments to co-ordinate campaigns and sponsorships on the network.
• Ensuring that all interstitial material information is accurate and available and that schedules are prepared and sent to Transmission at least 48 hours prior to play-out.
• Expertly allocated program censorships and certifications in strict adherence to our compliance code, seamlessly integrating these considerations into the content management system to uphold regulatory standards.
• Managing metadata for all kids and lifestyle channels.
• Development and maintenance of a centralized promotions list and all related campaign documents – Monthly Hot spots and promo priority allocations.

• Responsible for accurate presentation of the On-Air look & feel for linear channels allotted
• Preparing logs for 24-hour presentation schedules for channels allotted.
• Coordination with the planning and traffic department and making sure there are no discrepancies before exporting the final schedule
• Amending the schedules when new material is available to schedule and monitoring changes on planning/traffic level.
• - Worked on Live event shows (e.g.: OSCARS & EMMYs)
• Assisted Senior schedulers with dating movie & series promos and making them available for scheduling as per requirement.
• Determine priority of work flow process and ensure all deadlines are me
  
  

• Freelanced as an Account Executive in McCann Health
• Served as a liaison with clients regarding new product launches and advertising opportunities
• Assisted the account manager in aspects of client management- compliance on client deliverable's
• Worked closely with clients like Eli Lilly, Johnsons and Johnsons, Dubai Airport and more.

Traffic department

• Scheduling Commercials/Promo's in the available time slots for various channels.
• Maintaining logs, commercials for clients and file records for each broadcasted material .
• Assist with the timely generation of regular reports.
  

Programming department

• Manage Live and delayed broadcast schedules.
• Insert program schedule in the broadcasting software like: highlights, live sports events, magazine shows, live and repeat matches, etc.
• Assisted in planning major sport events like LA Liga, England's Premiere League football, cricket tournaments and US Open.

• Assisting the Sales manager in making quotations, pitching for new clients etc.
• Regular follow ups from the agency regarding the print ads and monitoring the process from start fo finish.
• Client portfolio included- JCDecaux, L'Oreal, Open D, Dunhill etc.

• Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
• Strengthened customer relationships with proactive and collaborative approach to managing needs.
• Executed successful brand pitches to convert leads into customers.

Accomplishments and clientele

• Kiah Diamond jewellery: Major accomplishment: Involved the making of Kiah Calender, from shoots, to execution of the calender was taken care by me and my manager.
• Rio Tinto diamonds: Assisted the account manager with planning and execution of a brand-new campaign.
• Reliance BigFlix DVD Rental Library - Managed existing branding
• Metro/Mochi Shoes- managed existing branding work.
• Provogue Clothing: Major accomplishment Involved in making of brand new campaign for Provogue & worked closely with execution of the campaign including photoshoot with the bollywood brand ambassador Mr. Hrithik Roshan.