Mithun Surendran
Media Communications Specialist
Dubai
Summary
Media Management and Communications specialist & former Media Coordinator at LuLu Group International. Highly motivated and results-oriented professional with 13 years of experience in news media, media management in retail sector, digital content creation for social media and public relations. Proven ability to develop and execute strategic communication plans to enhance brand reputation and achieve organizational goals.
Overview
14
14
years of professional experience
Work History
Media Coordinator
LuLu International Shopping Malls Private Ltd
12.2021 - 09.2024
- Led media team and coordinated video production activities for major events at LuLu Mall Trivandrum
- Developed and executed content creation strategies for news publications, social media, and digital platforms
- Successfully coordinated four World record events, including a Guinness Record event, resulting in significant media coverage
- Coordinated overall media production for LuLu's debut International Fashion Week at Thiruvananthapuram in 2023 and also in 2024, collaborating with international brands like Levi's, Flying Machine and Pepe Jeans London
- Coordinated two International Food Expos featuring multinational brands like Nestle, Kwality Wall's etc
- Contributed to company growth by identifying new media opportunities and expanding into emerging channels.
- Participated in weekly meetings with cross-functional teams to discuss campaign progress, challenges, and opportunities for improvement.
- Optimized advertising campaigns for better audience reach and engagement through targeted placements.
- Stayed current on industry trends and best practices, implementing innovative ideas to keep campaigns fresh and engaging for audiences.
Chief Reporter
Mediaone News Channel
09.2020 - 12.2021
- Led investigative journalism efforts, breaking news stories that resulted in high-profile arrests, including Kerala's former PWD minister V K Ibrahim Kunju in the Palarivattom flyover scam
- Did investigative stories on controversial topics such as elephant smuggling cases and covered exclusive interview with key figures like Mr.Surendra Kumar , Chief Wildlife Warden - Kerala
- Covered exclusive interviews with prominent personalities like Loknath Behra, Director General of Police (Kerala), Viswas Mehta - Chief Secretary(Kerala) and many other bureaucrats and celebrities
Senior Reporter
Mathrubhumi News Channel
09.2012 - 09.2020
- Played a pivotal role in exposing crucial evidence in a murder case, when an IAS officer Sriram Venkitaraman was accused of assassination of journalist K.M.Basheer .The Police investigation team included my news story in investigation process too
- Conducted exclusive investigations, uncovering illegal actions by Kerala's former Home Minister (Late) in the Fazal murder case, in which CBI investigation was launched by the Kerala high court
- Interviewed key figures like Prabhavathy, mother of Udayakumar, victim of police custodial death case in Fort station - Thiruvananthapuram
- Actively covered political news, including a special program on the Attingal constituency during the 2019 Lok Sabha elections
Reporter
Indiavision Satellite Communications Ltd
03.2011 - 08.2012
- Reported the Enrica Lexie case, which involved two Italian Navy officials who fired and killed two Indian fishermen on board
Education
Online Certification - AI Essentials
Google
10.2024
Master of Fine Arts - Broadcast Journalism & Video Production
Amrita Vishwa Vidyapeetham
01.2011
BA - English Literature
Mahatma Gandhi University
01.2009
Skills
- Media Management
- Video Production
- Public Relations Specialist
- Social Media Management
- Digital Content Creation
- News Reporting & Anchoring
- Press Release Drafting
- Crafting Research Stories
- Profile Writer
- Voice Over Artist
Languages
English
Advanced (C1)
Arabic
Elementary (A2)
Timeline
Media Coordinator
LuLu International Shopping Malls Private Ltd
12.2021 - 09.2024
Chief Reporter
Mediaone News Channel
09.2020 - 12.2021
Senior Reporter
Mathrubhumi News Channel
09.2012 - 09.2020
Reporter
Indiavision Satellite Communications Ltd
03.2011 - 08.2012
Master of Fine Arts - Broadcast Journalism & Video Production
Amrita Vishwa Vidyapeetham
BA - English Literature
Mahatma Gandhi University
Online Certification - AI Essentials
Google
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