Travel, Tourism, Events, Leisure Business Developments
Dubai,UAE
Summary
Top Class Travel, Tourism and Event management professional with 26 years of prominent hospitality experience, imperious of continuous improvement, business development, running the profitable unit’s growth, qualified in driving marketing evolution, guiding commercial strategies, and managing teams of people in line with company SOPs in areas of evolving new leads through active sales program, customer service, lineup productivity, achievements and training and fulfillments.
Overview
27
27
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Business Project Manager
Poli International FZC-LLC
10.2019 - Current
Evaluate, propose and execute brand strategy and building opportunities, research and campaign proposals
Monitors and reports market trends and competitors’ activities to identify opportunities
Supervises and forecasts inventory levels across channels brands and locations and ensures proper allocation of
merchandise based on sales trends and demand
Reviews marketing plans to ensure alignment with Brand Strategy
Ensures effective communication among Area & Managers to ensure understanding of business activities and priorities
Develop, produce and execute annual marketing plans including key programs in co-operation with brand identity,
business partners and Marketing team to ensure brand objectives are achieved within agreed cost parameters
Drives market expansion opportunities through the creation, implementation of a distribution model, channel listing.
Sales Executive
Global Village
Dubai
09.2021 - 05.2022
Driving the strategic centric of sales team in the assigned territories by defining the optimal way increasing commercial
leads and partnerships with Hotels, DMC, and tour operators
Outgrowth joint beneficial endorsement with existing and new business industry leaders including attractions distributors
and Online Travel Marketplace
Identifies, tracks, and monitors KPIs and other various strategic metrics and data using software and financial analysis
tools
Presents weekly, monthly, and quarterly reports on business objectives, milestones, achievements, and project outcomes
Increased personal sales by refining and optimizing sales activities through strategic analysis and new management
initiatives and approaches by understanding relative importance and priority.
Commercial Manager
MICCO
Abu Dhabi
07.2018 - 09.2019
Consistently increased new business growth and brand vision by developing mutually beneficial relationship
Convey the responsibility for all aspects of the sales process from lead generation to closing
Monitored competitors business behavior and advised on best course of action to maintain market share
Fostering strong relationships with business units and other functions by establishing a business partner relationship within
the finance team
Identified, tracked, and monitored key strategic goals, initiatives, KPIs and presented on meaningful progress to various
business leaders and stakeholders including internal and external sales teams through monthly and quarterly presentations
and reports
Applied effective negotiation strategies and approaches to exchange the best deal and value, responsible for developing
and executing a sales plan that increased market share and grew the customer base.
Business Development Manager
Aya Travel, CityVan Tours
Dubai
07.2013 - 05.2018
Supported travel business growth by developing and executing sales and marketing plans which resulted a 22% growth in
revenues
Increased tourism products of the region by developing and executing promotional and marketing plans which resulted in
a 17% increase in operations and tourism traffic
Collaborated daily with online suppliers, vendors, FIT and online hotel aggregators to ensure an optimized customer and
client experience
Empowered and grew B2B, B2C, and B2B2C distribution channels by managing destination products with online travel
booking engines
Achieved all business goals and objectives while working within a budget
Increased revenue streams and value to the organization by developing new pricing strategies, product polices, and other
procedures
Responsible for innovation and end-to-end launch of products
Collaborates with global commercial services partners and customers to co-develop a roadmap and drive products and
features from concept to launch in a fast-paced environment.
Event Manager
Freij Entertainment
Dubai
02.2011 - 07.2013
Plan and execute all Events, stand-Alone, exhibitions, and client appreciation activities
Successfully created and executed a social media plan that increased event attendance by 17%
Developed a targeted outreach plan that resulted in a 39% increase in sponsorship revenue
Orchestrated a successful event that garnered a 25% increase in attendance
Designed multiple events and product launching with over 3000 attendees within various industries
Successfully managed all aspects of event planning and execution, maintain yearly event calendar, and publish an updated
version regularly to all parties involved
Managed all logistics, marketing, and communications
Negotiate and run external partners, vendors for multiple events
Assist with tracking of budget costs throughout the course of event project and communicate scope changes that affect
budget.
Commercial Branch Supervisor
Al Rais Travel
Dubai
04.2010 - 05.2011
Successfully planned and booked complex international and domestic travel arrangements for VIP executive, including
coordinating with multiple departments and managing last minute changes
Proactively identified and addressed potential travel disruptions and leveraged industry relationships to secure special
travel arrangements and secure best fares
Demonstrated expertise in travel routing, negotiating rates, and creating detailed itineraries
In charge of relationship with airlines, hotels and suppliers and corporate clients
Assisted front-line staff with handling difficulties, resolving problems and managing large transactions
Motivated, trained and disciplined the team to meet performance benchmarks
Ensuring performance targets are set and exceeded.
Senior Travel Supervisor
Nasser Air Travel
Dubai
12.2006 - 12.2009
Led a team of 10 member and successfully planned and coordinated all aspects of group travel, corporate key accounts
including air, hotel, MICE, leisure, and car reservations
Demonstrated expert knowledge of travel industry and successfully negotiated preferred rates with hotels and airlines
Identified new markets and manage sources of business that present additional revenue earning opportunities and establish
sales and marketing plans with the business development units
Analytical capabilities to monitor and drive own focused targets
Developed the team skills on latest market segments and products
Managed the GSA, partner products sales, marketing, including expansion of distribution network within the relevant
Middle East markets
Analyses and evaluate the effectiveness of sales, methods, costs, and results and maintain an up-to-date data of all
competitive marketing activities.
Business Travel Supervisor
Overseas Travel & Tourism
Beirut
06.2000 - 05.2006
Led discerning clients, international group leisure programs and cruises
Customer services, ensuring full satisfaction and complying with quality standards
Proven reliability and organizational skills; selected by the executive team to assist with the company most important
client accounts
Created bespoke and tailor-made travel & holiday itineraries, worldwide for individuals, honeymooners and groups
Trade association with IATA rules and regulations
Selected and appointed to a prestigious role on the board of a trade travel association
Demonstrated ability to work independently and under pressure, managing a team and meeting deadlines
Prepares timely sales performance reports for the respective Manager to agree on necessary action and ensure required
load factors.
IATA Certified Travel Consultant
Apollo Tours
Beirut
06.1994 - 01.2000
Successfully planned and booked complex international and domestic travel arrangements for high-profile executives and
VIPs
Proven ability to manage multiple travel arrangements simultaneously and maintain high level of customer service
Thrived in fast-paced, high pressure environment managing several travel and holiday programs simultaneously during the
peak travel season
Built a strong rapport & trust with customers, retaining a high level or repeat business
Followed up on client feedback and resolving any issues with suppliers and clients in timely manner
Air Charter Planning during the peak season, operating to Krasnodar & Varna destinations, for 4 years
In charge of monthly Sales Report payment, Project Expenses Report using Database Access and weekly billing and
collection update
Successfully negotiated a number of advantageous contracts with key suppliers, including GSA, Airline, and Hotel
providers.
Education
BBA - Digital Communication and Media, International Marketing
University of Illinois
12.2021 - Current
BBA - International Marketing
University of Pennsylvania
09.2021 - Current
Associate of Applied Science - Tourism And Travel Management
IATA
Beirut
09.1994 - 05.1997
Skills
English, Professionalundefined
Timeline
BBA - Digital Communication and Media, International Marketing
University of Illinois
12.2021 - Current
BBA - International Marketing
University of Pennsylvania
09.2021 - Current
Sales Executive
Global Village
09.2021 - 05.2022
Business Project Manager
Poli International FZC-LLC
10.2019 - Current
Commercial Manager
MICCO
07.2018 - 09.2019
Business Development Manager
Aya Travel, CityVan Tours
07.2013 - 05.2018
Event Manager
Freij Entertainment
02.2011 - 07.2013
Commercial Branch Supervisor
Al Rais Travel
04.2010 - 05.2011
Senior Travel Supervisor
Nasser Air Travel
12.2006 - 12.2009
Business Travel Supervisor
Overseas Travel & Tourism
06.2000 - 05.2006
Associate of Applied Science - Tourism And Travel Management