Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Moammar Ayub

Moammar Ayub

Sharjah

Summary

Assistant Marketing Manager with 3+ years leading SEO, Google Ads, and content marketing. Skilled in crafting and executing data-driven digital marketing strategies that boost brand visibility, generate leads, and improve conversions. Experienced in collaborating with and managing cross-functional teams to align marketing efforts with business goals.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Assistant Marketing Manager

BID LLC
01.2025 - Current
  • Led digital marketing strategies across SEO, Google Ads, social media, and email marketing, driving brand awareness and increasing lead generation.
  • Managed high-performance Google Ads campaigns, optimizing for conversion rates and reducing cost-per-click (CPC) through continuous A/B testing and performance analysis.
  • Directed SEO initiatives, including technical SEO, content optimization, and link-building, improving organic rankings and website visibility.
  • Collaborated with cross-functional teams to design landing pages, blog content, and marketing funnels, aligning with sales and user behavior insights.
  • Delivered performance reports using Google Analytics, Search Console, and Meta Business Suite, providing actionable insights to senior management.
  • Spearheaded email marketing campaigns, boosting open and click-through rates through segmentation and strategic content.
  • Developed and managed the content calendar to ensure consistent brand messaging and engagement across all platforms.
  • Contributed to quarterly marketing strategy sessions, providing market research and competitive insights to drive campaign success.

Digital Marketing/SEO Executive

BID LLC
04.2022 - 12.2024
  • Played a key role in the Guinness World Record event at Cityscape Riyadh 2024, managing digital marketing efforts that showcased 377 architectural 3D models.
  • Executed SEO audits, optimizing meta tags, content, and site structure, boosting organic search rankings.
  • Led on-page and off-page SEO strategies, including keyword research and link-building, to improve search engine visibility.
  • Managed email marketing campaigns, achieving higher engagement through targeted messaging and segmentation.
  • Stayed updated on SEO trends and algorithm changes, ensuring continuous optimization and best practices.

Freelance WordPress Developer & SEO Expert

Upwork/Fiverr
05.2019 - 09.2024
  • Developed and managed WordPress websites from scratch, optimizing for user experience and conversion rates.
  • Provided SEO consultancy, including keyword research, site audits, and on-page & off-page SEO, leading to improved website rankings.
  • Monitored website performance through Google Analytics and Search Console, resolving technical issues for better performance.

Digital Marketing Intern

BID LLC
04.2022 - 07.2022
  • Assisted in SEO and social media marketing (SMO), focusing on keyword-based content creation for better visibility.
  • Supported website launch and content management via WordPress.
  • Analyzed trends using digital dashboards and assisted in email marketing campaigns and social media promotions.

Education

Bachelor of Science - Computer Science

University of Management & Technology
Lahore, Pakistan
12.2019

Skills

  • On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Website Audit
  • WordPress Design, Website Optimization, Content Management
  • Google Analytics, Google Search Console, SEMrush, Ahrefs

Certification

  • Foundations of Project Management - Google - Jan 2024
  • Local SEO Course - Semrush - Sep 2023
  • Twitter Ads Manager Fundamentals - Twitter - Jul 2023
  • Fundamentals of Digital Marketing - Google - Jun 2022
  • SEO (Search Engine Optimization) - iSkills - Aug 2024

Languages

English (Intermediate)
Urdu/Hindi (Native)

Timeline

Assistant Marketing Manager

BID LLC
01.2025 - Current

Digital Marketing/SEO Executive

BID LLC
04.2022 - 12.2024

Digital Marketing Intern

BID LLC
04.2022 - 07.2022

Freelance WordPress Developer & SEO Expert

Upwork/Fiverr
05.2019 - 09.2024

Bachelor of Science - Computer Science

University of Management & Technology

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Moammar Ayub