Dedicated professional with a multi-faceted career spanning various industries. Diverse in roles as a merchandise planner , stylist , visual merchandiser and brand specialist I possess the skill stacking ability to promote and maintain brand integrity while contributing to innovative marketing campaigns.
Passionate about the realms of creativity, education, and impactful branding, and I'm always eager to explore new opportunities and collaborations in these domains
Merchandising
* Data Analysis: Collect, analyze, and maintain data related to sales, inventory levels, and customer demand. This involves using software tools and spreadsheets to create reports and identify trends
* Inventory Management: Assist in maintaining optimal inventory levels by monitoring stock levels, reordering products as needed, and tracking product performance
* Sales Forecasting: Collaborate with the merchandising planning team to develop and refine sales forecasts. These forecasts are essential for making purchasing and allocation decisions
* Assortment Planning: Assist in the selection and categorization of products to be included in the merchandise assortment. This involves working with buyers and planners to ensure the right mix of products is available to meet customer demand.
*Promotion Support: Assist in planning and coordinating promotions and sales events. This includes tracking the success of promotions and making recommendations for future promotions.
* Competitive Analysis: Keep an eye on market trends and competitors' product offerings. This information helps in making informed decisions about product selection and pricing.
* Seasonal Planning: Help plan for seasonal shifts in demand and work on seasonal inventory strategies, including the introduction of new products and the clearance of old ones.
* Allocation and Replenishment: Support the allocation process by ensuring that products are distributed to stores or warehouses according to demand. Also, help with reorder decisions.
* Reporting: Generate regular reports on key performance indicators (KPIs) such as sell-through rates, stock turnover, and gross margin. These reports assist in making informed decisions.
* Communication: Maintain clear and consistent communication with other departments, such as buying, store operations, and marketing, to coordinate efforts and address issues.
* Vendor Relations: Assist with vendor management, including negotiations and follow-ups, to ensure timely and accurate deliveries.
* Merchandise Pricing: Collaborate with pricing teams to ensure that products are priced appropriately based on market conditions and cost considerations.
* System Updates: Ensure that inventory and merchandise planning software is up to date, and assist in training others on these systems.
*. Problem-Solving: Work with the merchandising planning team to address issues such as overstock, understock, and slow-moving items.
* Compliance: Ensure that all merchandising activities adhere to relevant company policies, industry regulations, and legal standards.
Visual Merchandising and Styling
* Store Layout and Design: Plan and implement the store's layout, ensuring it maximizes customer traffic flow and product visibility.
* Window Displays: Create captivating and seasonal window displays to draw customers into the store and showcase featured products.
* In-Store Displays: Design and set up in-store displays to highlight product collections, promotions, or themes, creating visually engaging areas within the store.
* Product Arrangement: Organize products on shelves, racks, and tables in an aesthetically pleasing and organized manner. Group items by category, color, style, or theme.
* Product Knowledge: Maintain in-depth knowledge of the store's fashion products, including clothing, accessories, and trends. Keep customers informed about product features and benefits.
* Fitting and Sizing: Assist customers in finding the right sizes and fits for clothing and accessories, offering alterations or tailoring recommendations if necessary.
* Outfit Creation: Assemble complete outfits or ensembles for customers, showcasing how different items can be mixed and matched to create stylish looks.
E-commerce :
Product Styling and Presentation:
* Oversee the styling and presentation of products for online listings, including clothing, accessories, and other merchandise.
* Direct the photography and styling teams to create visually appealing product images and videos that highlight key features and details.
Visual Merchandising for Online Store:
Seasonal and Campaign Styling:
Visual Merchandising:
* Store Layout and Design: Design and optimize the store layout to maximize customer traffic flow, product visibility, and the shopping experience.
* Window and In-Store Displays: Create visually appealing and innovative window displays and in-store displays that align with the store's brand and current promotions.
* Product Arrangement: Organize product displays to ensure they are well-organized and visually attractive. Group products by category, color, style, or theme.
* Signage and Graphics: Develop and place signage, banners, and graphics that provide information about products, pricing, promotions, and the store's brand identity.
* Lighting: Determine and implement appropriate lighting strategies to enhance the visual appeal of the displays and create the desired atmosphere.
* Visual Merchandising Training: Train and guide store staff on visual merchandising standards and best practices. Ensure that the visual merchandising guidelines are followed.
* Maintenance: Oversee the maintenance of displays, making sure they remain fresh and appealing. This includes routine maintenance, restocking, and seasonal decor changes.
* Trend Research: Stay informed about industry trends, competitor displays, and design trends to keep the store's visual merchandising competitive and aligned with current aesthetics.
Cross-Functional Collaboration:
* Collaboration with Buying and Merchandising Teams: Work closely with the buying and merchandising teams to ensure the right products are in stock and are showcased effectively.
* Marketing Collaboration: Collaborate with the marketing team to ensure that promotional campaigns and product launches are integrated into the store's visual merchandising.
* Budget Management: Manage budgets for both sales initiatives and visual merchandising projects, ensuring that resources are used effectively.
* Customer Service: Provide exceptional customer service by assisting clients with their inquiries, addressing their needs, and offering fashion advice. Ensure a positive and memorable shopping experience for customers.
* Sales and Revenue Generation: Meet or exceed sales targets by actively selling Marc Jacobs products, including clothing, accessories, and fragrance items. This may involve upselling and cross-selling.
* Product Knowledge: Maintain a deep understanding of Marc Jacobs products, their features, and benefits. Keep up with the latest fashion trends and product releases to provide informed recommendations to customers.
* Inventory Management: Monitor inventory levels, track stock movement, and assist in stock replenishment and visual merchandising. Keep track of product availability and communicate with the buying and merchandising teams.
* Clienteling: Build and maintain strong relationships with repeat customers. Keep records of customer preferences and shopping history to offer personalized service.
* Store Operations: Assist with various store operations tasks, such as opening and closing the store, cash handling, and maintaining a clean and organized sales floor.
* Loss Prevention: Implement loss prevention strategies to protect merchandise and prevent theft. Monitor security systems and report any suspicious activities.
* Visual Merchandising: Collaborate with the visual merchandising team to ensure that store displays are attractive and align with the brand's aesthetics.
* Team Leadership and Training: Provide guidance and training to junior associates, especially during onboarding. Lead by example and assist in maintaining a motivated and productive team.
* Sales Reporting: Generate and review sales reports, identifying trends and making recommendations for improving sales and customer satisfaction.
* Events and Promotions: Assist in the planning and execution of special events, product launches, and promotional activities in the store.
* Compliance: Ensure that store policies and procedures, including those related to cash handling, customer service, and safety, are followed by all team members.
*Product Returns and Exchanges: Handle product returns and exchanges in accordance with the store's policies, ensuring customer satisfaction.
* Feedback and Improvement: Solicit feedback from customers and team members to continuously improve service and operations. Relay this feedback to management as necessary.
* Market Knowledge: Stay informed about the fashion industry, competitor activities, and fashion trends to maintain a competitive edge.