10+ years of versatile expertise in marketing, campaigns, copywriting, and business development. Proactive self-starter with a knack for dissecting complex problems and delivering results. Proficient in writing for SEO, SEM, SMM. Tools: Salesforce, HubSpot CRM and automation, Hootsuite, Google Analytics, Meta Business Suite, and Ads Manager.
Hi, I’m
Mohamad Salama
Marketing and CRM Specialist
Dubai,Dubai
Summary
Overview
13
Years of experience
6
Certifications
Work History
AGMC BMW, MINI, RoyceDubai, Dubai
Marketing and CRM Communications Specialist
09.2021 - 11.2023
Job overview
- Designed, launched, and executed highly successful sales lead campaigns across social media and email channels, achieving an exceptional 61% conversion rate in both 2022 and 2023.
- Utilized strategic planning and innovative approaches to maximize engagement and drive conversions, ensuring seamless integration across various digital platforms resulting in 92% satisfaction rate in 2022 and 2023.
- Implemented customer segmentation strategies to tailor marketing campaigns leveraging data-driven insights to identify and categorize distinct customer segments, allowing for personalized messaging and retargeting.
- Created impactful, bilingual content copies (English and Arabic) for social media campaigns, SMS, and landing pages, contributing to campaign success.
- Utilized advanced analytics tools to track KPIs, including CTR, conversion rates, and engagement metrics.
- Leveraged insights gained to refine targeting strategies, adjust messaging, and optimize ad placements, resulting in improved campaign performance and enhanced return on investment.
Apple, IncDubai
Senior AppleCare Customer Service Specialist EMEA
01.2017 - 08.2021
Job overview
- Arabic and English support for
- Clientele in the personal consumer electronics segment across the Middle East and North Africa for all Apple consumer products and services
- Successfully managing, maintaining, and developing service vendor relationships to maximize customer satisfaction
- Provided new hire training for implementing clients’ strategy including product and quality control training
- Maximized issue resolution and customer satisfaction rates by providing out-of-box solutions to complex queries by providing support and guidance from all involved teams (technical and procedural teams)
- Achieved a one-stop station to handle unfamiliar issues for a broad range of advisors to reach designated KPIs within provided timeframes and adhere to client’s policies.
Certifix Live ScanAlexandria
Marketing Specialist
09.2014 - 12.2016
Job overview
- Created online exclusive and multi-channel promotional offers
- Regularly worked with in-house teams of sales, developers, and systems designers to ensure in-house vision achievement for product launches
- Directly engaging in customers'/clients’ discussions addressing issues within their systems, and unique challenges, and providing tailored solutions to maximize net profit, and facilitate business processes.
Digital, Inspire Core SoftwareAlexandria
Account Executive
12.2012 - 08.2014
Job overview
- Liaise between executives, programmers, and designers to establish high-working software functionality tailored to specific clients' needs
- Designed digital marketing plans, which includes SEO, PPC, Facebook, X, LinkedIn, and e-mail marketing
- Identified and created content strategies to showcase products, press releases, events, and promotional material across social media properties to increase engagement for the company’s initiatives.
Bubinga Events PlanningAlexandria
Digital Marketing Specialist
02.2011 - 12.2012
Job overview
- Developed and administered digital marketing plans and operations for SEO, PPC and social media strategies generating 30% increase in web traffic and 5% ROI
- Developed social media calendar (scorecard) to effectively handle daily digital marketing activities across multiple clients
- Designed and executed seasonal marketing campaigns for clients’ events including diverse events-type like cultural, musical and theatrical.
Education
Arab Academy For Science And Technology And MaritiAlexandria, Egypt
Bachelor of Science from Business Information Systems
09.2005 - 07.2011
University Overview
Business Information Systems
Ministry of Information, Communications, And TechnCairo, Egypt
No Degree from Marketing Strategies And Implementation
11.2014 - 04.2015
University Overview
Marketing Strategies and Implementation, Scholarship Program,
Skills
- Maintaining Customer Database
- Customer Relationship Management (CRM) Software
- Customer Service and Assistance
- Promotional Campaigns
- Web Traffic
- Communications Management
- Campaign Planning
- Digital Marketing
- Social Media Campaign
- Search Engine Optimization Expertise
- Marketing Campaign Development
- Direct Email Campaigns
- Business Development Support
- Marketing and Advertising
- Communication Expertise
- Customer Retention Strategies
- Audience Segmentation
- Branding
Timeline
Marketing and CRM Communications Specialist
AGMC BMW, MINI, Royce
09.2021 - 11.2023
Senior AppleCare Customer Service Specialist EMEA
Apple, Inc
01.2017 - 08.2021
Ministry of Information, Communications, And Techn
No Degree from Marketing Strategies And Implementation
11.2014 - 04.2015
Marketing Specialist
Certifix Live Scan
09.2014 - 12.2016
Account Executive
Digital, Inspire Core Software
12.2012 - 08.2014
Digital Marketing Specialist
Bubinga Events Planning
02.2011 - 12.2012
Arab Academy For Science And Technology And Mariti
Bachelor of Science from Business Information Systems
09.2005 - 07.2011
Certificate Source Certificate Name Validity
Google Google Ads Search Certified 2024
Meta Certified Digital Marketing Associate 2025
HubSpot Academy Digital Marketing 2025
HubSpot Academy Inbound Marketing 2025
HubSpot Academy Content Marketing 2025
HubSpot Academy Email Marketing 2025
Generative AI for Marketing SEM Rush / BrightTalk
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