Mohamad ZIshad Mohamad Kassam
BBA Entry Level
Dubai
Summary
A positive and strategic thinker with a deep understanding of market dynamics and consumer behavior. Possessing expertise in digital marketing strategies and campaign management, well-equipped to drive impactful marketing initiatives that elevate brand presence and contribute to revenue growth. Recent graduate with a BBA degree actively seeking entry-level opportunities to apply knowledge and passion for Business Development.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Intern
Hollywood Studios
06.2024 - 10.2024
- Tracked social media trends and adapted to attract target follower demographic.
- Created engaging content for TikTok, Facebook, and Instagram.
- Boosted lead generation with the creation of engaging email marketing campaigns.
- Designed and presented social media campaign ideas.
- Improved brand awareness by developing and implementing targeted social media campaigns.
- Managed approximately 30 incoming calls and emails per day from customers.
MARKETING INTERN
Spring Home Real Estate
09.2023 - 01.2024
- Executed dynamic promotional campaigns alongside the marketing team, boosting property exposure and driving lead acquisition
- Crafted compelling marketing collateral, encompassing digital content, brochures, and targeted email campaigns
- Spearheaded social media management, fostering engagement with prospective clients and amplifying brand presence
- Performed in-depth market research to pinpoint trends, informing the creation of strategic, data-driven marketing initiatives
- Managed queries of approximately 20 clientele portfolio
- Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
- Researched interesting and relevant content to capture interest and improve site traffic.
Education
BBA - Marketing
Canadian University Dubai
City Walk, Dubai, United Arab Emirates 09.2020 - 09.2024
Skills
Proficient in Canva
Advanced Excel proficiency
Digital marketing channels
Understanding of digital marketing trends
Team leadership
Artificial Intelligence
Enthusiastic AI hobbyist with hands-on experience exploring machine learning, natural language processing, and AI tools. Passionate about self-directed learning through online courses (Coursera, Udemy), personal projects, and experimentation with frameworks like TensorFlow and OpenAI APIs. Keen interest in staying updated with AI advancements and applying problem-solving skills to real-world automation and data analysis challenges.
Timeline
Digital Marketing Intern
Hollywood Studios
06.2024 - 10.2024
MARKETING INTERN
Spring Home Real Estate
09.2023 - 01.2024
BBA - Marketing
Canadian University Dubai
09.2020 - 09.2024