Mohamed Basyouny

• responsible for the overall management of the Distributor assigned to me and co-ordination of all activities under the DMF.
• main point of contact internally and externally for the Distributor.
• working with distribution manager regrading overall implementation, governance, first line monitoring & compliance of DMF.

Drive Commercial Business in Riyadh city.
 Stakeholder identification, mapping & management for major accounts.

 Analyzed market and competitor research to identify customer prospects
 Develop strong contact/relationships with key stakeholders & influencers in Key Accounts.
 Collect information on trends, priorities, and needs of the accounts.
 Work with the commercial teams to identify & execute key activities to drive sales performance of brands.
 Work collaboratively with X-functions to ensure enlisting of our Strategic Brands on formularies.
 Provide analysis, understanding of business potential and situation Vs competitors.
 Identifies risks & opportunities and work with X-functions to put plans to maximize AZ business accordingly including generic threats.
 Communicate the value proposition for Products to key Stakeholders
Stakeholder Management:
 Support internal stakeholders with forecasting or expected orders from key accounts.
 Generate monthly analysis reports of stocks, demand sales Vs budget, performance opportunities & challenges & recommended actions.
Market Access:
 Understand issues/ trends/ needs arising from key accounts/ and other policy makers/influencers and the impact on the organization.
 Support cross-functional team to execute market access plans for portfolio.
 Can communicate a brand value story to relevant stakeholders.
 Participate with the cross-functional team to drive early and accelerated access of brands into formularies.
 Build professional relationship with payer that develop into collaborative partnerships.
 Able to follow-up and support in market access activities, and leverage on such strategies with relevant stakeholders.
Supply and Stock Management:
 Follow-on the stocks & orders levels to all Brands on regular basis with purchasing & relevant departments to ensure the sustained supply of Products to Patients.
 Maintain and develop supply chain excellence: ensure uninterrupted stock availability of all brands in medical stores/hospital pharmacies.
 Monitor the supply Vs actual demand, assist hospitals in proper forecast and ordering timelines.

 Inclusion of new brands in Private Sector such as Erfan hospital and IMC Hospital
 Building up relationship with key opinion leaders and purchasers in Private Sector.
 Handling stock issues and generating demand.

• Exceeded sales targets through consistent customer engagement.
• Presented new product lines to key medical and healthcare professionals.
• Expanded client base through networking and industry research.
• Delivered campaigns complying with medical device regulations.
• Evaluated sales performance to determine progress.