MOHAMED ELAASAR
Al Barsha 1,United Arab Emirates
Summary
A dynamic and results-driven hospitality professional with over 15 years of diverse experience in Front Office operations, Event Planning, Off -Site Catering Sales and Group & MICE business. Passionate about creating memorable guest experiences and delivering exceptional service, with a proven track record of achieving outstanding revenue results and building lasting client relationships.
Recognized for a strong leadership style, motivational management approach and the ability to drive team performance while maintaining a guest-centric focus. Skilled in strategic sales, customer relationship management and operational excellence, with a history of awarded recognition for delivering successful events and business outcomes.
Dedicated to continuous professional growth, I combine my operational expertise, sales acumen, and people-focused leadership to positively impact customer retention, revenue growth, and overall business success.
Currently available to join immediately, bringing enthusiasm, expertise, and a commitment to excellence to any new opportunity.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work History
DIRECTOR OF SALES - GROUP & MICE
Al Habtoor Palace Dubai
Dubai, Dubai
01.2025 - Current
- Conducted regular market research to stay ahead of industry trends.
- Improved customer relations by implementing effective communication strategies.
- Developed and implemented strategic sales plans for market growth.
- Demonstrated exceptional leadership whilst overseeing regional sales operations across multiple branches.
- Fostered strong relationships with key clients for long-term business growth.
- Built strong relationships with senior decision-makers in key markets and industry contacts.
- Increased brand visibility by organizing high-profile promotional events and campaigns.
MULTI PROPRTY ASST. DIRECTOR OF EVENTS SALES
The Abu Dhabi EDITION, Marriott Downtown Abu Dhabi and Marriott Executive Apartments Downtown Abu Dhabi
Abu Dhabi, United Arab Emirates
10.2023 - 12.2024
- Managing budgets and ensuring expenses are in line with P&L
- Working with internal and external partners for the execution of large events and ensuring repeat business
- Creating concepts/events and executing with operations team for incremental revenue recruitment, retention, motivating, and following the code of conduct to handle disciplinary requirements with the team
- Established solid partnerships for enhanced market presence.
- Managed negotiations with clients to secure profitable contracts.
- Ensure operational standards are met and work with operations team to develop if needed
- To maximize the profitability of the Banquet Sales department by ensuring good yield management of all functions, rooms sold, and operating costs incurred
- Led negotiations with vendors and suppliers, securing favourable terms.
COMPLEX ASST. DIR OF EVENTS AND OFF-SITE CATERING
Mina Seyahi Complex (W, Westin and Le Meridien)
Dubai, United Arab Emirates
11.2021 - 09.2023
SENIOR CATERING & GROUPS MANAGER (IN CHARGE)
Mina Seyahi Complex (Westin and Le Meridien)
Dubai
05.2018 - 10.2021
MULTI-PROPERTY EVENTS SALES MANAGER
Al Habtoor City Complex (St. Regis, W, Westin, St. Regis Polo)
Dubai, United Arab Emirates
02.2017 - 04.2018
CATERING AND CONFERENCE SALES EXECUTIVE
The Ritz Carlton DIFC
Dubai, United Arab Emirates
01.2016 - 02.2017
- Involved in the planning and organization of groups and conferences
- Contribute to sales teams by accomplishing upselling targets
- Understanding the customer's needs and expectations to achieve successful results
- Maintain a teamwork environment with banqueting and culinary departments
EVENTS PLANNING EXECUTIVE - Pre Opening team
JW Marriott Marquis Hotel Dubai
06.2012 - 12.2015
FRONT OFFICE SUPERVISOR
Sheraton Jumeirah Beach Resort
Dubai
04.2011 - 04.2012
FRONT OFFICE SUPERVISOR
Sunrise Island view
Sharm Elskeikh
04.2011 - 04.2012
Education
Bachelor of Arts - English Literature
Shibin Elkom University
Monufia- Egypt 09.2001 - 06.2005
Skills
- Solution-focused techniques
- Process and procedure development
- Strategic selling
- Organization and time management
- Understanding customer needs
- Budgeting control
- Business development
- Revenue generation
- Account management
- Sales account management
- Pricing strategy
- Revenue growth
- Sales strategy implementation
- Sales forecasting
- Customer Service
- Client communication
- Lead generation
Languages
Arabic
Native
English
Fluent
Personal Information
- Date of birth: 09/25/84
- Nationality: Egyptian
Custom
Available upon request
Timeline
DIRECTOR OF SALES - GROUP & MICE
Al Habtoor Palace Dubai
01.2025 - Current
MULTI PROPRTY ASST. DIRECTOR OF EVENTS SALES
The Abu Dhabi EDITION, Marriott Downtown Abu Dhabi and Marriott Executive Apartments Downtown Abu Dhabi
10.2023 - 12.2024
COMPLEX ASST. DIR OF EVENTS AND OFF-SITE CATERING
Mina Seyahi Complex (W, Westin and Le Meridien)
11.2021 - 09.2023
SENIOR CATERING & GROUPS MANAGER (IN CHARGE)
Mina Seyahi Complex (Westin and Le Meridien)
05.2018 - 10.2021
MULTI-PROPERTY EVENTS SALES MANAGER
Al Habtoor City Complex (St. Regis, W, Westin, St. Regis Polo)
02.2017 - 04.2018
CATERING AND CONFERENCE SALES EXECUTIVE
The Ritz Carlton DIFC
01.2016 - 02.2017
EVENTS PLANNING EXECUTIVE - Pre Opening team
JW Marriott Marquis Hotel Dubai
06.2012 - 12.2015
FRONT OFFICE SUPERVISOR
Sheraton Jumeirah Beach Resort
04.2011 - 04.2012
FRONT OFFICE SUPERVISOR
Sunrise Island view
04.2011 - 04.2012
Bachelor of Arts - English Literature
Shibin Elkom University
09.2001 - 06.2005
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