Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Certification
Interests
Timeline
Additional Information
Volunteer experience
Awards
Volunteer experience
Awards
Hi, I’m

Mohamed Emad

PR And Marketing Communications Manager
Abu Dhabi
Mohamed Emad

Summary

As a seasoned Public Relations and Marketing Communications Manager, leverage strategic mindset and tactical expertise to drive brand success, enhance engagement, and orchestrate cohesive strategies across multiple outlets and platforms, while also excelling in media relations, special events coordination, issues management, and community relations as a versatile PR and communications specialist.

Overview

2
Languages
12
Certificates
5
years of post-secondary education
15
years of professional experience

Work History

Errai Digital Marketing Agency
Abu Dhabi

PR and Marketing Communications Manager - MENA
06.2019 - Current

Job overview

  • Produced 65 projects ( SEHA, ADNOC, NDC, Abu Dhabi Finance, Abu Dhabi police traffic week ,Al-Futtaim Group , Emirates Public Relations Association , ministry of education, Abu Dhabi Chamber of Commerce ,etc...)
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Produced internal communications for IT projects.
  • Authored fresh and engaging press releases and prepared complete press kits.
  • Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and raise funds.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Developed team communications and information for meetings.
  • Managed staff performance of staff by proactively addressing deficiencies and training weaknesses.
  • Attended seminars, conferences and organizational activities to maintain management expertise.
  • Conserved agency resources and minimized waste by accurately logging company property, supplies and equipment to avoid duplicative ordering.
  • Established program to monitor agency services and identify opportunities to measure actions.
  • Complied with UAE laws and funding requirements at each level of government from local to federal.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
  • Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Created social media content with innovative brand messaging to support new product launches.
  • Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Reported on press coverage recaps to determine areas for improvement.
  • Wrote press materials and delivered presentations to media representatives.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.

Fine Home International Group
Abu Dhabi

Marketing and Business Development Manager
12.2017 - 06.2019

Job overview

  • Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
  • Consulted with product development teams to enhance products based on customer data.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
  • Scheduled promotional activities in accordance with available inventory and staff resources.
  • Applied consultative selling techniques to prospect senior management to close business.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Compared properties possessing similar features to determine competitive market prices.
  • Negotiated real estate contracts to navigate transactions between buyers and sellers.
  • Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.
  • Reported to agents and supervisors regarding statutory and contract requirements to inform time-sensitive decisions.
  • Supported team members by making copies, obtaining electronic signatures and procuring documents from public records.

Orient Insurance PJSC ( AL FUTTAIM COMPANY LLC )
Dubai

Senior Insurance Operations Specialist
03.2014 - 12.2017

Job overview

  • Maintained high standards of customer service by building relationships with clients.
  • Cultivated new business by offering presentations on financial well-being to individuals and groups on term and whole life insurance.
  • Determined financial needs by assessing existing coverage and aligning new products and services with long-term goals.
  • Determined client needs and financial situations by listening and scheduling fact-finding appointments.
  • Worked to accommodate new and different insurance requests and explored new value opportunities to optimize insurance agency reputation.
  • Obtained underwriting approval by completing application for coverage.
  • Resolved problems, improved operations and provided exceptional service.
  • Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
  • Approached potential clients by using direct marketing mailings and phone contacts.
  • Responded to customer calls swiftly to resolve issues and answer questions.
  • Built relationships with clients using active listening and issue resolution to provide excellent service.
  • Investigated and processed claims swiftly to keep customers satisfied.
  • Utilized CRM software to manage client relationships.
  • Cross-sold insurance products to existing clients to reach sales targets.
  • Monitored changes in insurance industry to stay compliant with relevant laws and regulations.
  • Prepared and reviewed insurance applications to verify compliance with regulations.
  • Negotiated with insurance underwriters to obtain better coverage and improved rates for clients.
  • Checked documentation for accuracy and validity on updated systems.

Emirates Public Relations Association
Abu Dhabi

Administrative Assistant to the Director
04.2012 - 01.2014

Job overview

  • Managed office inventory by restocking supplies and placing purchase orders to maintain adequate stock levels.
  • Coordinated travel arrangements, including booking airfare, hotel and ground transportation.
  • Coordinated bookkeeping activities in QuickBooks and Lawson, including invoicing and accounts payable.
  • Organized weekly staff meetings and logged minutes for corporate records.
  • Welcomed office visitors warmly and alerted staff to arrivals of scheduled appointments.
  • Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
  • Created PowerPoint presentations for business development purposes.
  • Arranged rapid office equipment repair and maintenance with vendors.
  • Performed general office duties, including answering multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
  • Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
  • Sorted and distributed office mail and recorded incoming shipments for corporate records.
  • Generated reports and typed letters in Word and prepared PowerPoint presentations.

Medina Group of Establishments
Abu Dhabi

Public Relation Officer
01.2009 - 04.2012

Job overview

  • Wrote press releases for routine use and crisis management.
  • Forged strong media relationships to further public relations goals.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Managed service projects from start to finish by finding partners, making detailed plans and executive projects.
  • Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring all forms of media.
  • Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
  • Communicated with media weekly to build relationships and optimize press coverage.

Education

Khawarizmi International College
United Arab Emirates

Bachelor of Science from Computer Science
08.2009 - 02.2013

University Overview

Carolina University - Dubai
United Arab Emirates

BBA from Business Administration Diploma
07.2010 - 08.2011

University Overview

Skills

Marketing strategy

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Accomplishments

Accomplishments
  • Supervised team of 25 staff members.
  • Resolved product issue through consumer testing.
  • Improved relationships with customers by soliciting feedback and encouraging interactions with customers on social media.
  • Setup and Troubleshooting insurance system Al futtaim group P/10
  • Award Gulf Traffic week ( 2014 , 2015 , 2016 , 2017 )
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Outstanding performance Al futtaim group
  • Achieved awards through effectively helping with Event Management.

Software

ClickUp

Planable

Presentation Tools

Hootsuite

Sprout Social

Connecteam

Google Marketing Platform

MS Office

Certification

International Computer Driving License [ ICDL ]

Interests

Team Sports or Volunteer Work

Public Speaking

Market Research

Event Planning

Content Creation

Timeline

PR and Marketing Communications Manager - MENA
Errai Digital Marketing Agency
06.2019 - Current
Marketing and Business Development Manager
Fine Home International Group
12.2017 - 06.2019
Senior Insurance Operations Specialist
Orient Insurance PJSC ( AL FUTTAIM COMPANY LLC )
03.2014 - 12.2017
Administrative Assistant to the Director
Emirates Public Relations Association
04.2012 - 01.2014
Carolina University - Dubai
BBA from Business Administration Diploma
07.2010 - 08.2011
Khawarizmi International College
Bachelor of Science from Computer Science
08.2009 - 02.2013
Public Relation Officer
Medina Group of Establishments
01.2009 - 04.2012

Additional Information

Additional Information

Date of Birth : 21/01/1990

Holding UAE Driving license

Volunteer experience

Volunteer experience

Volunteer organizer at Emirates Public Relations Association

Volunteer SUPERVISOR at Emirates Red Crescent

Volunteer SUPERVISOR at Abu Dhabi Ministry of Interior “Community Police”,

Awards

Awards

Completed 1,000 hours of volunteer work in Social affairs Ministry of Interior.

Best Speaker 2013 Emirates Public Relations Association.

Volunteer experience

Volunteer experience

Volunteer at Emirates Public Relations Association

Volunteer at Emirates Red Crescent

Volunteer at Abu Dhabi Ministry of Interior “Community Police” for approved 1000 hours

Awards

Awards

Completed 1,000 hours of volunteer work in Social affairs Ministry of Interior.

Best Speaker Emirates Public Relations Association.

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Mohamed EmadPR And Marketing Communications Manager