Mohamed Essam Elden Abd Al Aziz Afifi
Abu Dhabi
Summary
- Experienced Retail Manager seeking a growth-oriented company. Bring extensive knowledge in retail management to drive progress. Committed to reaching full potential and contributing to team success.
- Highly experienced retail professional with 15 years in the clothing, home, and food industry. Proven track record of success in driving sales and delivering exceptional customer service. Expertise in inventory management and team leadership. Seeking a challenging role to further utilize my skills and contribute to the growth of a dynamic organization.
- Experienced leader of a large sales team +100, driving sales and building brand loyalty.
- Assisted staffs for next promotion
- Average 35 Million in annual sales revenue.
- Experienced in training store staff and adept at recruiting and interviewing employees.
Overview
16
16
years of professional experience
Work History
Commercial Manager
Marks and Spencer
Abu Dhabi
06.2021 - Current
- TSL Manager
- Sales manager
- Online & third party sales manager
- Reporting to RO Manager regarding the sales stocks
- Participating in the sales floor replenishment
- Planning of daily staff activities
- Delegating staff duties on daily basis and ensuring rotation among duties and tasks
- Assisting with staff training
- Monitoring staff performance and attendance
- Opening & closing the store
- Responsible of online shopping in the store
- The cash count and action close of day on system retail pro
- Providing excellent customer service and advising customers
- Responsible of handling all customer complaints and handling it in short periods
- Store maintenance
- Taking pride in my store and maintaining it to a high standard
- Following operating procedures
- This includes standard operating procedures related to the customer, store and staff
- Implement business strategies to increase sales
- Analysed sales data, including profit and loss statements, to compose a store budget that cut costs
- Plan and implement all seasonal floor sets to ensure they meet company standards and deadlines prepared
- Sales strategies based on market trends and competitors
- Conducted employee performance evaluations and provided appropriate feedback
- Addressed customer queries and ensured customer satisfaction
- Orients, trains, schedules, monitors, evaluates and provides direction to store staff and personnel
- Monitor and update monthly time and attendance records and approve requests for staff’s
- Ensure consistency in customer service delivered and handle all complaints
- Implementing and maintaining merchandising presentations
- Manage, plan, prioritize and implement detailed instructions for employees
- Assist and plan store annual inventory
- Prepare schedule to ensure full coverage of the shop floor and maintain grooming standards of the staff
- Implement all merchandising as per the brand’s visual merchandising guidelines
- Providing customers with an enjoyable shopping experience
- Optimize sales in line with Company budgets
- Ensures the Store Administration is smooth as per the company norms
- Achievements of budgets using my management skills
- Minimal Stock losses by proper handling of goods while receiving from warehouse
- Prepare and work on the Stock Variance Report
- Damage Control: Report against any damages against delivery to the concerned in time
- Focusing on ageing stocks, to ensure minimum ageing stocks and liquidating
- Store maintenance as per International Retail Standards
- Health and safety as per International Retail Standards
- Adopting new methods of Merchandising of Stocks on the floor
- Report Generations: Top Selling Suppliers, SLS, SPS DSR tracking, Briefing and updating staff on daily developments
- Handling Staff and related issues of different nationalities
- Handling Customer queries and maintaining a Good Customer Relationship
- Oversaw the development of marketing materials for product promotion.
- Managed customer relationships to ensure satisfaction with services provided.
- Conducted research into new market opportunities and potential clients.
- Created reports summarizing sales data and customer feedback information.
- Developed strategies for cost savings initiatives while maintaining quality standards.
- Assisted in resolving customer complaints regarding products or services delivered.
- Ensured compliance with industry regulations, laws and contractual obligations.
- Provided training and mentorship to junior team members on best practices in commercial operations.
- Aligned commercial activities with strategic company goals by optimizing sales opportunities.
- Conducted market research to create improved business plans.
- Supported sales team members to drive growth and development.
- Coached, developed and motivated team to achieve revenue goals.
Supervisor
Marks and Spencer
Abu Dhabi
02.2015 - 05.2021
- Completes store daily and weekly status reports, including sales, customer service, stock status, and merchandising.
- Conducts daily and weekly meetings with the Store Manager and Assistant Store Manager to review activities and schedules. Oversees day-to-day store operations, including opening and closing procedures, sales floor staffing, department supervision, and merchandising.
- Encourages and supports store staff in meeting sales.
- Creates a positive store image through adherence to company policies and standards.
- Able to handle pressure and maintain composure, especially during stressful situations. Develop, implement, and manage a sales, marketing, and merchandising strategy to achieve profitability and market share objectives.
- Communicate with and motivate employees and customers, resolving issues and initiating corrective action.
- Maintain a clean and safe store environment. Keep open lines of communication with upper management. Attend mandatory corporate meetings and training sessions.
- Report all safety, production, and inventory issues to management and find ways to prevent a recurrence.
- Directed and supervised team of 15 employees in daily operations.
- Tracked progress on projects and provided timely feedback to staff members.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction.
- Conducted weekly meetings with team members to discuss upcoming tasks and project deadlines.
- Maintained accurate records of employee performance, attendance, leave requests, and disciplinary actions.
- Developed and implemented operational policies and procedures to ensure efficiency and accuracy of workflows.
Senior Sales Assistant
Marks & Spencer Egypt
Cairo
09.2013 - 02.2015
- Completes store daily and weekly status reports, including sales, customer service, stock status, and merchandising
- Conducts daily and weekly meetings with the Store Manager and Assistant Store Manager to review activities, activities, and schedules
- Oversees day-to-day store operations, including opening and closing procedures, sales floor staffing, department supervision, and merchandising
- Encourages and supports store staff in meeting sales
- Creates a positive store image through adherence to company policies and standards
- Able to handle pressure and maintain composure, especially during stressful situations
- Develop, implement, and manage a sales, marketing, and merchandising strategy to achieve profitability and market share objectives
- Communicate with and motivate employees and customers, resolving issues and initiating corrective action
- Maintain a clean and safe store environment
- Keep open lines of communication with upper management
- Attend mandatory corporate meetings and training sessions
- Report all safety, production, and inventory issues to management and find ways to prevent a reoccurrence
Marketing & Social Media Executive
69 Group (Marketing and Social Media Head Office)
Cairo
06.2013 - 08.2013
Asst Store Manager
VILA BABOUSHKA
Cairo
04.2009 - 08.2013
- Optimize sales in line with Company budgets
- Ensures the Store Administration is smooth as per the company norms
- Achievements of budgets using my management skills
- Minimal Stock losses by proper handling of goods while receiving from warehouse
- Prepare and work on the Stock Variance Report
- Damage Control: Report against any damages against delivery to the concerned in time
- Focusing on ageing stocks, to ensure minimum ageing stocks and liquidating
- Store maintenance as per International Retail Standards
- Health and safety as per International Retail Standards
- Adopting new methods of Merchandising of Stocks on the floor
- Report Generations: Top Selling Suppliers, SLS, SPS DSR tracking, Briefing and updating staff on daily developments
- Handling Staff and related issues of different nationalities
- Handling Customer queries and maintaining a Good Customer Relationship
Deputy Manager (Sales)
69 Group (Villa Baboushka & Aura Furniture)
Cairo
03.2010 - 05.2013
Store Manager
69 Group (247 Store)
Cairo
05.2009 - 02.2010
Asst Store Manager
69 Group (247 Store)
Cairo
01.2009 - 04.2009
Sales Assistant
69 Group (247 Store)
Cairo
10.2008 - 12.2008
Education
Graduated -
Faculty Of Commerce Ain Shams University
High School degree -
Salman Elfaresy language school
Skills
- Proficient in MS Office Package
- Good Communication Skills
- Self driven
- Smart working & Hard working
- Dealing in Net Wave system
- Dealing in retail pro 8 and 9
- Connecting to sell
- Evolving supervisor
- Time Management
- Highly experienced in managing retail stores
- Exceptional knowledge of store standards
- Deep knowledge of people management techniques
- Ability to supervise store employees
- Skilled in conducting training of store staff
- Ability to interview and recruit employees
- Expense Management
- Hiring & Training
- In-Store Operations
- Problem solving
- Team leadership
- Attention to details
- Report Generation
- Market Trends
- Sales strategy
- Contract Negotiation
- Customer Relationship Management
- Business Development
- Operations Management
Accomplishments
- Awarded service champion in M&S many times, scored 94% during Mystery Shoppers Audits – M&S
- Al-Futtaim exceptional effort award 2018
- Awarded the Best Dep sales at M&S CFC on 01/01/14
- Joined 69 Group as sales assistant and got four promotions to Marketing and social media manager and store manager
Personal Information
- Date of Birth: 06/13/88
- Gender: Male
- Nationality: Egyptian
- Visa Status: Employment Visa
References
Available Upon Request
Languages
Mother tongue, Very Good
Timeline
Commercial Manager
Marks and Spencer
06.2021 - Current
Supervisor
Marks and Spencer
02.2015 - 05.2021
Senior Sales Assistant
Marks & Spencer Egypt
09.2013 - 02.2015
Marketing & Social Media Executive
69 Group (Marketing and Social Media Head Office)
06.2013 - 08.2013
Deputy Manager (Sales)
69 Group (Villa Baboushka & Aura Furniture)
03.2010 - 05.2013
Store Manager
69 Group (247 Store)
05.2009 - 02.2010
Asst Store Manager
VILA BABOUSHKA
04.2009 - 08.2013
Asst Store Manager
69 Group (247 Store)
01.2009 - 04.2009
Sales Assistant
69 Group (247 Store)
10.2008 - 12.2008
Graduated -
Faculty Of Commerce Ain Shams University
High School degree -
Salman Elfaresy language school
Similar Profiles
Arlen StuttardArlen Stuttard
Quality Assurance Assistant at Marks and Spencer PLCQuality Assurance Assistant at Marks and Spencer PLC
Natalie AbbottNatalie Abbott
International Buying and Planning Manager at Marks and SpencerInternational Buying and Planning Manager at Marks and Spencer
Carol SmithCarol Smith
Sales advisor at Marks and SpencerSales advisor at Marks and Spencer
Rashmi DikavRashmi Dikav
Zonal Visual Manager at Marks and Spencer Reliance PVTZonal Visual Manager at Marks and Spencer Reliance PVT
Muhammad Tahir BegMuhammad Tahir Beg
TEAM LEADER / MARINE OPERATIONS (Tankers) at ADNOC Logistics and ServicesTEAM LEADER / MARINE OPERATIONS (Tankers) at ADNOC Logistics and Services