MOHAMED FAHAD
Retail Marketing Professional
Dubai
Summary
Experienced Marketing professional with more than 12 years of retail experience across industries in the GCC and capable of managing end-to-end marketing functions.
Creative marketer with highly successful brand launch campaigns for Pan Home, Marina Home, Jashanmal, Delonghi, Porche Design, Delsey and Electrolux.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
Assistant Manager - Marketing
Pan Home (UAE, Oman, Qatar, KSA)
Dubai
12.2022 - Current
- Proposed and managed the annual budget allocation and utilization across all regions to maximize marketing ROI.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Established strong relationships with key industry influencers, brands and agencies, securing valuable partnerships for co-marketing opportunities.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Curate media plans for Omnichannel marketing campaigns with set KPIs
- Led a successful rebranding campaign across all regions using both online and offline channels
- Launched and sustained multiple large format stores for the brand across UAE, KSA and Oman
- Consistently released creative brand campaigns (seasonal thematic & tactical) across the year to sustain visibility and stay relevant in the market
- Managing a team of 40 marketing professionals for end-to-end inhouse creative and media requirements
Senior Marketing Executive (UAE, Kuwait, BAH, KSA & Oman)
Jashanmal National Co LLC
Dubai
01.2021 - 11.2022
- Curating the marketing calendar, executed product launch events and set the annual media budgets for the brand across all three regions.
- Lead the evaluation of agencies, brand onboarding, briefing campaigns and tracking the execution across online and offline channels.
- Initiated social media performance marketing campaigns for the brand through native ads, product placements, retargeting and influencer generated content.
- Managed strategic relationships and partnerships with key industry players, financial institutions, loyalty partners and affiliations.
- Explore OOH media solution, and be the key driver in acquisition and execution of large format media for the launch campaigns.
- Lead the creation and curation of Social Media and Digital Media content for the brand to generate and drive footfalls to the retail stores.
Senior Marketing Executive (Global Marketing Team)
Marina Home Interiors
11.2014 - 01.2021
- Execute all levels of marketing support in ATL & BTL activities by working hand-in-hand with internal/external partners.
- Working closely with the management team on selecting, negotiating, and signing of annual contracts of media titles and sponsored events.
- Manage marketing calendar and co-ordinate with creative agencies in timely release of artworks to the respective media.
- Coordinate with digital and social media agencies in releasing creatives on social channels as per the content calendar.
- Reviewing of social media ad reports based on CPC and CTR.
- Managing the content and product updates on the Magento website along with the digital agency.
- Website SEO and SEM tracking and strategize with the agency in improving the analytics.
- Execute tactical campaigns at retail touch points and outdoor media.
- Managing monthly PR calendar and coordinating with the agency in sharing press releases with media and finding opportunities in product placements.
- Managing the design and production of corporate and branded stationeries, gifting items and POS.
- Lead in planning, executing, and managing sponsored media and in-house brand events.
- Managing and co-coordinating with internal/external teams for in-house and media photo-shoot events.
- Responsible for creating monthly marketing newsletter and presentations.
Manager – Sales & Marketing
Quiz Works
03.2014 - 09.2014
- Identification of market trends and also provide information on competitive intelligence to the management board of Nikul and suggest continuous improvements in marketing initiatives.
- Achieve Sales Volume, Market share, Penetration percentage and Margins (profitability) in the different product lines of Nikul by developing, designing and launching schemes, promotions, marketing programs and campaigns with retailers and distributors.
- Designed promotions and marketing programs for product launches in an integrated manner with distributors and their retailers across India.
- Contributed in strategic inputs by initiating and participating in sales / marketing plans and reviews, and actively drove the execution of sales strategies.
- Ecoline e-commerce store setup – design and content development. Also product catalogue and sale maintenance in e-commerce websites like Snapdeal, Ebay, Amazon, Flipkart etc.
- Managed brand social presence and created and engaged seller communities across Facebook, Twitter, Instagram, Google+, Linkedin.
- Managed the Ecoline corporate website design and content development through third party vendors.
Business Development & Account Management
Studio J
10.2012 - 03.2014
- Charting out exclusive strategies for particular verticals of the agency also responsible for laying down business approach, process to close deals.
- Pitching to prospective brands and provides support to scope, create, and drive proposals.
- Managing the deals pipeline, directly interfacing with prospective brands’ executive teams to facilitate all stages of proposal closure and execution.
- Working with all relevant cross-functional teams to ensure effective communication, implementation and execution of objectives.
- Proposing and managing all BTL marketing activities for the agency with focus on brand development.
- Key account project handling - design briefing, project deliverable handling, team and client relation management.
Sales Executive
BAHRAIN ALUMINUM KITCHEN
02.2010 - 06.2011
- Company Overview: (Middle East Supplier of Alma Kitchens)
- Develop, sustain and build upon solid working relationships with customers, retailers and distributors across the Middle East Region.
- Weekly sales review with the regional teams and their designated channel partners.
- Vendor and allied people management.
- Reporting to Head Office in Germany with sales and marketing updates.
- Weekly meetings with Engineering and Design Consultants in the region to collaborate for residential and commercial projects.
- Managing the order placements, delivery, fixing and after sales feedback from the customers.
- (Middle East Supplier of Alma Kitchens)
Education
Master of Business Administration - Marketing
University Of Wales
01.2013 - 01.2014
Post Graduate Diploma - Business Management
TASMAC
01.2011 - 01.2012
Bachelor in Commerce - bank management
The New College
01.2005 - 01.2008
Skills
Project management
Brand development
Media buying
Creative asset development
Campaign performance optimization
Strategic planning
Budgeting and allocation
Marketing campaign development
Public and media relations
Retail marketing
Disclaimer
I hereby declare that all the information given above are true and correct with the best of my knowledge.
Place
Dubai, UAE
Timeline
Assistant Manager - Marketing
Pan Home (UAE, Oman, Qatar, KSA)
12.2022 - Current
Senior Marketing Executive (UAE, Kuwait, BAH, KSA & Oman)
Jashanmal National Co LLC
01.2021 - 11.2022
Senior Marketing Executive (Global Marketing Team)
Marina Home Interiors
11.2014 - 01.2021
Manager – Sales & Marketing
Quiz Works
03.2014 - 09.2014
Master of Business Administration - Marketing
University Of Wales
01.2013 - 01.2014
Business Development & Account Management
Studio J
10.2012 - 03.2014
Post Graduate Diploma - Business Management
TASMAC
01.2011 - 01.2012
Sales Executive
BAHRAIN ALUMINUM KITCHEN
02.2010 - 06.2011
Bachelor in Commerce - bank management
The New College
01.2005 - 01.2008
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