MOHAMED FAROUG

SPAFAX is a pioneering content and media agency dedicated to enhancing the customer journey experience in the aviation sector. Within our portfolio, we proudly manage the Emirates Airline account, specifically overseeing the creative aspects of in-flight entertainment (ICE).

• Proficient in producing and editing diverse promotional videos for various platforms, from pre-roll ads to social media, ensuring compelling storytelling and messaging.
• Collaborate closely with the Creative Director to maintain high creative standards throughout production, meeting and exceeding client expectations.
• Act as a key liaison between clients, creative, and production teams, ensuring smooth project execution and client satisfaction.
• Responsible for project planning, scheduling, and budgeting, optimizing resources for timely delivery of high-quality content.
• Analyze post-advertisement performance data to refine promotional strategies and enhance viewer engagement.
• Develop and execute digital marketing strategies to expand brand reach and maximize audience engagement.
• Efficiently manage budgets and project progress while mentoring junior team members for their professional growth.
• Overseeing studio operations, managing project delays, and coordinating approvals from global distributors.
• Responsible for securing budgets for voice-over talent and managing script revisions.

• Produced creative and effective on-air promotions across multiple channels, enhancing viewer engagement and brand recognition.
• Conceived and implemented original ideas for monthly generic and specific promos for documentaries, movies, and series, amplifying audience anticipation and viewership.
• Delivered comprehensive edits with multiple camera angles, title graphics, audio enhancements, and special effects to enrich the viewer experience.
• Consistently pitched innovative concepts to the promo supervisor, securing a high approval rate and transforming ideas into compelling visual content.
• Conducted post-production on over 30 videos, meticulously assembling raw materials, editing sound and sequences, and delivering final products within both time and budget constraints.
• Edited content in real-time during events, ensuring timely delivery of high-quality media content under tight deadlines.
• Contributed to the launch of Disney+ OTT services by crafting promotional videos for social media and TV channels, supporting a successful service introduction.
• Developed and managed social media campaigns to boost brand awareness and drive engagement.

May 2016 – December 2019

• Oversaw and facilitated pre- and post-production audio and graphic sessions to enhance promo quality.
• Edited promos to align with brand guidelines and templates, ensuring visual consistency.
• Managed daily tasks according to management directives, maintaining efficient workflow.
• Ensured prompt delivery of promo materials to network promotion departments.
• Assisted in marketing initiatives and implemented social media strategies to promote network content.

• Assembled and finalized raw commercial materials for broadcasting, ensuring 100% accuracy and compliance with quality standards.
• Successfully coordinated with broadcast content delivery companies, resulting in a streamlined process and on-time delivery of TV commercials.
• Proactively identified and resolved any issues or discrepancies in commercial logs, ensuring broadcast standards for an optimal viewer experience.
• Fostered strong relationships with over 50 clients, TV stations, and our five sales teams, providing efficient service and surpassing customer expectations.
• Implemented innovative marketing strategies to improve ad operation performance, resulting in a 20% reduction in errors and increased efficiency.

• Proactively liaised with internal departments, external resources, and facilities, facilitating seamless operations and fostering effective collaboration.
• Managed acquired movie assignments, ensuring efficient tracking and support for all associated aspects.
• Coordinated graphic elements with the Studio, ensuring accurate and visually appealing final spots and promo assets.
• Successfully generated work orders, organized, and tracked promo project materials, resulting in a 20% reduction in project delivery time.
• Coordinated the workflow process to produce Arabic-dubbed content, ensuring high-quality translations.
• Followed up on marketing initiatives and deadlines to support promotional campaigns.