Mohamed Fathy
Dubai,United Arab Emirates
Summary
Accomplished marketing professional with extensive expertise in integrated marketing campaigns, brand development and management, and digital marketing optimisation. Proven track record in SEO/SEM, social media strategy, and media planning and buying. Adept at leveraging marketing analytics for ROI optimisation and driving revenue growth strategies. Demonstrated proficiency in team leadership, cross-functional collaboration, and stakeholder communication. Skilled in event management, consumer engagement, budget management, and cost optimisation. Strategic thinker with a strong background in market strategy development, product launch coordination, client relationship management, customer segmentation, negotiation tactics, case study analysis, campaign execution, and strategic marketing. Committed to delivering exceptional results through innovative marketing solutions and continuous improvement.
Overview
17
17
years of professional experience
2011
2011
years of post-secondary education
1
1
Certification
Work history
Group Marketing Manager
Prime Healthcare Group
Dubai, UAE
03.2024 - 01.2025
- Lead the development and execution of 360 marketing strategies across multiple channels to elevate brand awareness and engagement
- Collaborate with external vendors, media partners, and internal teams to design impactful marketing campaigns
- Oversee traditional and digital media planning, ensuring effective resource allocation for maximum ROI
- Manage large-scale events and outdoor marketing initiatives to boost consumer touchpoints and interactions
- Analyze market trends and campaign performance metrics to refine strategies and achieve business objectives
Assistant Marketing Manager
Prime Healthcare Group
Dubai
10.2022 - 03.2024
- Spearheaded consumer engagement initiatives, enhancing brand visibility and loyalty
- Coordinated the production of marketing collateral, aligning creative output with strategic goals
- Conducted data-driven market research to inform promotional strategies and sales forecasts
- Managed budgets, optimized resource allocation, and ensured cost-effective promotional activities
Digital Marketing Executive
Al Zahra Pvt. Hospital
Dubai
11.2017 - 09.2022
- Conceptualized and executed integrated marketing campaigns, leveraging both traditional and digital channels
- Enhanced the hospital's digital presence through SEO/SEM strategies, social media management, and website optimization
- Produced high-quality marketing content, including videos and graphics, in collaboration with agencies
- Played a key role in event promotion and medical tourism campaigns, increasing patient acquisition
Digital Marketing Consultant
Manzel Kareem & Dr. Nutrition
Dubai
07.2017 - 10.2017
- Designed and executed online advertising campaigns using Google Ads and Facebook Ads to generate leads and brand awareness
- Provided strategic consultations on digital marketing and e-commerce operations for enhanced business performance
Digital Marketing Manager
Innovato Marketing Solutions & DailyMedicalInfo.com
Egypt
07.2012 - 07.2017
- Directed a full-service digital marketing agency, managing a diverse portfolio of 200+ clients across various industries
- Delivered over 300 customized marketing strategies, driving substantial growth in client revenues
- Grew social media platforms exponentially (16M+ on Facebook, 2M+ on Twitter)
Head of Media Production
SharkiaToday.com
Egypt
10.2010 - 07.2012
- Managed creative teams to produce high-impact branding materials and digital content
- Led the production of videos and infographics to support marketing campaigns
Owner & Manager
2M Graphic Studio
Egypt
10.2007 - 09.2010
- Founded and managed a graphic design studio, delivering branding, web design, and advertising solutions
Education
Bachelor of Law -
Zagazig University
Professional Diplomas in Graphic & Web Design - undefined
YAT Academy
Skills
- Integrated Marketing Campaigns
- Brand Development & Management
- SEO/SEM
- Digital Marketing Optimization
- Social Media Strategy
- Media Planning & Buying
- Marketing Analytics
- ROI Optimization
- Team Leadership
- Cross-functional Collaboration
- Event Management
- Consumer Engagement
- Budget Management
- Cost Optimization
- Market strategy development
- Product launch co-ordination
- Client Relationship Management
- Revenue growth strategies
- Strategic thinker
- Customer segmentation
- Negotiation expertise
- Case study analysis
- Campaign execution
- Negotiation tactics
- Stakeholder communication
- Strategic marketing
Certification
- CIM MCIM Member, 01/01/22
- Google Analytics Certified, 01/01/17
- HubSpot Inbound Marketing Certified, 01/01/17
- Google Ads Certified, 01/01/17
Languages
Arabic
English
German
References
References available upon request.
Timeline
Group Marketing Manager
Prime Healthcare Group
03.2024 - 01.2025
Assistant Marketing Manager
Prime Healthcare Group
10.2022 - 03.2024
Digital Marketing Executive
Al Zahra Pvt. Hospital
11.2017 - 09.2022
Digital Marketing Consultant
Manzel Kareem & Dr. Nutrition
07.2017 - 10.2017
Digital Marketing Manager
Innovato Marketing Solutions & DailyMedicalInfo.com
07.2012 - 07.2017
Head of Media Production
SharkiaToday.com
10.2010 - 07.2012
Owner & Manager
2M Graphic Studio
10.2007 - 09.2010
Professional Diplomas in Graphic & Web Design - undefined
YAT Academy
Bachelor of Law -
Zagazig University
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