Mohamed Ghandour
Social Media Marketing
Dubai
Summary
Dynamic and results-oriented marketer with proven experience in managing end-to-end marketing campaigns and driving impactful brand initiatives. Skilled in collaborating with cross-functional teams and stakeholders to deliver successful outcomes. Team builder and clear communicator with strong problem solving and planning skills. Looking to develop my skills, excel and build a long-term career.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
Work History
Social Media Marketing Specialist
Starbucks
08.2024 - Current
- Led and executed a comprehensive 360° marketing campaign across Social Media, In-store, Offline, Digital, and CRM channels—driving cohesive brand messaging, audience engagement, and measurable performance outcomes.
- Increased online engagement through the creation of compelling content tailored to target audiences.
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
- Boosted brand awareness by developing and implementing effective social media marketing strategies.
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
Social Media Executive
Cheil Middle East & Africa (Samsung Account)
03.2022 - 08.2024
- Design and implement social media strategies to align with business goals.
- Monitor online presence of company's brand to engage with users and strengthen customer relationships.
- Increase customer engagement through social media.
- Create social media content for Instagram, Facebook, Twitter, YouTube & LinkedIn for Samsung Gulf account.
- Analye and report social media and online marketing campaign results.
Social Media Intern
Cheil Middle East & Africa (Samsung Account)
01.2022 - 03.2022
- Responded to comments, posts, and questions from various channels.
- Optimized social media content for maximum engagement and reach.
Education
Master of Arts - International Business Management and Marketing
Heriot Watt
Dubai 09.2021 - 05.2023
Skills
- Sprinklr
- MS Office
- Networking and relationship building
- Strategic thinker
- Time Management
- Multitasking
- Detail Oriented
Timeline
Social Media Marketing Specialist
Starbucks
08.2024 - Current
Social Media Executive
Cheil Middle East & Africa (Samsung Account)
03.2022 - 08.2024
Social Media Intern
Cheil Middle East & Africa (Samsung Account)
01.2022 - 03.2022
Master of Arts - International Business Management and Marketing
Heriot Watt
09.2021 - 05.2023
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