Summary
Overview
Work History
Education
Skills
Core Competencies
Languages
Personal Information
Certification
Key career highlights
Timeline
Generic

Mohamed Hassan

Summary

Transformational Executive | Strategic Visionary | Driving Strategic Growth and Operational Excellence


Accomplished executive with 20 years of leadership experience driving business growth, operational efficiency, and strategic market expansion. Expertise in diverse industries, including construction, mining, oil & gas, logistics, and material handling. Proven success in managing global brands such as CAT, Manitou, Mercedes-Benz, Mitsubishi, Fuso, and XCMG. Skilled in supply chain management, market entry strategies, and P&L optimization. Adept at fostering partnerships, transforming operations, and achieving sustainable growth.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Emerging Markets Executive Director

DAL Group
02.2023 - Current
  • Spearheaded strategic expansion into African markets, including Morocco, Mauritania, and Senegal
  • Conducted feasibility studies and evaluated business opportunities to support market penetration
  • Negotiated high-value joint ventures to establish a competitive operational footprint
  • Led cross-functional teams to deliver measurable results aligned with corporate growth objectives

Executive Director

DAL Group
02.2022 - 01.2023
  • Achieved 10–15% year-on-year growth, reaching $21M annual revenue by executing a comprehensive operational strategy
  • Implemented a robust business model managing the full supply chain, aftersales services with in-house workshops, retail operations, tenders, rentals, and used equipment sales
  • Streamlined operations through process optimization and enhanced customer service delivery
  • Drove strategic partnerships to capitalize on market opportunities and enhance service offerings

General Manager

DAL Group
10.2021 - 01.2022
  • Transformed the business, generating $35M in revenue and introducing a rental division to diversify operations
  • Conducted a strategic evaluation and implemented growth strategies to enhance profitability and operational efficiency
  • Directed supply chain and sales operations, achieving market share growth and customer satisfaction
  • Enhanced dealer and client relationships through effective communication and operational excellence

Director

DAL Group
08.2013 - 10.2021
  • Achieved 10–15% annual growth and drove revenues to $21M, positioning XCMG as a market leader
  • Managed globally recognized brands such as CAT, Manitou, and XCMG, designing and executing competitive market strategies
  • Led end-to-end operations, including supply chain management, aftersales services, retail, and tender operations
  • Developed and coached high-performing teams to maintain alignment with corporate goals

Sales Manager

DAL Group
11.2007 - 07.2013
  • Achieved consistent sales growth for heavy construction and mining equipment, meeting and exceeding revenue targets
  • Strengthened client relationships and identified new business opportunities to enhance market presence
  • Collaborated with internal stakeholders to ensure seamless execution of projects

Sales Engineer

DAL Group
11.2004 - 11.2007
  • Delivered tailored sales strategies, ensuring alignment with customer needs and technical requirements
  • Conducted market research and implemented strategies to capitalize on growth opportunities

Education

Bachelor of Mechanical Engineering -

University of Khartoum
01.2004

Skills

  • Oracle
  • Microsoft Dynamics
  • Microsoft Office Suite
  • Word
  • Excel
  • PowerPoint
  • Adobe Suite

Core Competencies


  • Strategic Leadership and Vision
  • Market Expansion and International Business Development
  • Operational Turnaround and Efficiency Optimization
  • Supply Chain and After sales Management
  • P&L Ownership and Financial Performance
  • Change Management and Organizational Transformation
  • Negotiation, Partnership Building, and Stakeholder Engagement
  • Project Management
  • Budgeting and Financial Management
  • Crisis Management
  • Contract Negotiation and Management

Languages

English
Arabic

Personal Information


  • Date of Birth: 12/22/81
  • Nationality: Sudanese
  • Marital Status: Married

Certification

  • Finance for Non-Finance Professionals (MEIRC Training & Consulting)
  • Acclivus Sales Negotiation
  • Sales Effectiveness Process
  • Machine Application Program

Key career highlights

  • Successfully transformed DAL Motors, generating $35M in revenue and launching a rental division to drive diversification.
  • Delivered 10–15% year-on-year growth at XCMG Sudan, achieving $21M annual revenue with an integrated business model managing the full supply chain, after sales services, and retail operations.
  • Pioneered market expansion across Africa, executing feasibility studies and negotiating joint ventures in Morocco, Mauritania, and Senegal.
  • Managed end-to-end operations for globally renowned brands, consistently achieving market leadership and delivering sustainable growth.
  • Built and led cross-functional teams, fostering a culture of innovation, collaboration, and operational excellence.

Timeline

Emerging Markets Executive Director

DAL Group
02.2023 - Current

Executive Director

DAL Group
02.2022 - 01.2023

General Manager

DAL Group
10.2021 - 01.2022

Director

DAL Group
08.2013 - 10.2021

Sales Manager

DAL Group
11.2007 - 07.2013

Sales Engineer

DAL Group
11.2004 - 11.2007

Bachelor of Mechanical Engineering -

University of Khartoum

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Mohamed Hassan