Mohamed Hosny

• Hosny Barakat
• Qualification skills
• Areas of expertise:

(SEO & AI Transformation, Affiliate & Influencer Marketing, CPL, CPS, Social Media, CRO )

• Highlights:

10+ years in the SEO field with many success stories in many companies with different industries

• Utilize advanced AI technology, such as machine learning algorithms and predictive analytics, to optimize SEO and content strategies and achieve exceptional results.
• Leverage Natural Language Processing (NLP) techniques to create high-quality, engaging content that resonates with target audiences and drives meaningful engagement.
• Implement cutting-edge chatbots and other AI-powered tools to enhance the user experience and drive conversions.
• Utilize advanced data analysis and visualization tools to identify key trends and opportunities, informing data-driven decisions that drive improved organic traffic and conversion rates.
• Continuously explore new AI developments and emerging technologies in the SEO space, staying up-to-date with the latest trends and techniques to deliver best-in-class performance.
• Work with affiliate executives to find the best solutions for affiliate partners.
• Analyze campaign activity to ensure affiliates deliver the best ROI.
• I lead a team of SEO experts and utilize advanced AI technology and data analytics tools to optimize SEO and content strategies, delivering exceptional results for the business.
• With my keen attention to detail and analytical mindset, I am able to craft and execute data-driven strategies that consistently exceed expectations.
• I am a strong collaborator, working effectively with cross-functional teams and stakeholders at all levels of the organization to ensure alignment with broader business objectives.
• As a manager for properties, I am responsible for directly managing and leading a team of SEO experts.
• I also train the team on advanced SEO concepts and create an environment that fosters growth, learning, and a data-driven approach, encouraging the team to explore new opportunities that benefit DAMAC in the long run.
• In addition, I am utilizing AI tips in my strategies and executions.
• By leveraging the latest technologies and advancements in AI, I'm able to identify new opportunities and optimize our SEO campaigns for maximum effectiveness.
• I plan, research, and document new SEO projects and campaigns with the help of the team.tterns and trends, and make data-driven decisions to improve our SEO performance.
• As part of my role, I take ownership of the team's performance, output, and growth
• I plan, research, and document new SEO projects and campaigns with the help of the team
• I define objectives and KPIs for each project and propose them to important stakeholders for approval.
• I communicate project requirements and business value to the implementation team and conduct detailed QA before executing each project/campaign.
• I ensure seamless implementation of projects and keep track of project performance while providing clear and consistent reporting to important stakeholders after each completion.
• I meet deadlines strictly, stay organized, and remain aware of the constantly changing SEO landscape.
• I'm capable of dissecting technical SEO issues and proposing solutions, acquiring backlinks from top-quality domains, and analyzing traffic trends on a daily basis with regards to engagement and conversion metrics.
• Finally, I grow organic traffic and leads while conducting SEO audits as per the need and documenting results to share with key stakeholders at DAMAC Properties.
• By combining my leadership skills, SEO expertise, and AI-powered strategies, I'm able to optimize our SEO performance and achieve better results for the organization.
• Projects: DAMAC Properties, WiteSpot, Prypto, Edgnex & TwinkleTwinkle.

• Leading and managing Affiliate and SEO channels in Landmark Group (Group Level: Web Team).
• LMG operates retail stores, department stores, hypermarkets, restaurants, family entertainment centers, salons and spas, fitness clubs, medical centers, and hotels.
• Landmark Group serves customers worldwide.
• Built AffiliateLands.com which is the unique tracking system to track affiliates' and influencers' performance in the region with both kinds of tracking systems:

-Link tracking (Real time).

-Coupon Tracking (After 5 minutes of conversion).

• Integrated system between Hybris and Affise and fully automated with connecting Landmark Group resources through APIs.
• Tracking affiliates' and influencers' performance and providing more advice to scale their performance.
• Monitor and analyze SEO statistics such as Revenue, CTR, and CR.
• Build systems and best practices to ensure that all content is optimized for SEO.
• Communicate the performance of process improvements to the management team.
• Provide feedback regarding any broken links or other problems through the appropriate channels.
• Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.
• Projects: Centrepoint, MaxFashion, SplashFashion, BabyShop, HomeCentre and HomeBox.

• With a demonstrated history of working in the Marketing & Advertising industry
• Skilled in Search Engine Optimization (SEO), International Business, Market Research, and Management
• Developing a strategy for the improvement of organic search ranking and the maximization of ROI
• Prioritize keywords to attract target audience
• Monitor and analyze SEO statistics such as Revenue, CTR, CR
• Provide feedback regarding any broken links or other problems through the appropriate channels
• Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques
• Initiate new ideas and premium solutions that will develop the Affiliate Marketing Strategy with the aim of growing the Affiliate Marketing channel performance
• Create new performance reports and develop key metrics as well as track & analyze metrics to evaluate and improve the effectiveness of each business partnership so that we will maintain the success ones and success the low performing ones -Always keep in touch with our partners and motivate them in order to make sure they provide maximum exposure and ROI
• Projects: Ounass, Nisnass, Gap, Mamas & Papas, Nass

• Setup E-Commerce website https://en-ae.wowupto.com/ With Magento
• Creating & working on website plan (Building - Strategy - Branding - Marketing Plan)
• Working on SEO - SEM - Social Media
• SEO using Magento 2 SEO Suite Ultimate Extension
• SEM (Search - GDN - Dynamic Ads.)
• Social Media Strategies
• (Prospecting & remarketing) -Affiliate system setup for individuals.

• Setup Content website MehadHamad.com With WordPress
• Building & working on website & App plan (Building - Strategy - Branding - Marketing Plan)
• Working on SEO/ASO/SEM/Social Media Strategies & Affiliate system setup for individuals.

• Supported the team to launch the company's projects from scratch “Hope, Freedomest, AboRegela” websites in the Middle East & GCC
• Planned and executed all digital marketing activities, including SEO/SEM, affiliate, social media, and display advertisement
• Built a high performing driven team who consistently exceed targets
• Developed, monitored and reported results and translated achievements to online performance