Mohamed Imad Eldin

• Lead the strategic planning, execution, and optimization of multi-million AED annual marketing budgets (1.2M AED), allocating 90% to paid media and 10% to reputation management, PR, and external agency partnerships.
• Oversee integrated marketing campaigns across Meta, Google Ads, TikTok, Snapchat, and influencer channels, generating measurable growth in patient acquisition and service bookings.
• Direct a cross-functional marketing team of media buyers, graphic designers, content creators, brand managers, and PR specialists to deliver high-impact campaigns for over 26 medical specialties .
• Implement data-driven marketing strategies using CRM systems (Gupshup, SharePoint) and analytics tools (Google Analytics, SEMrush, Power BI) to track CPL, conversion rates, and ROI per service.
• Develop and execute business unit growth plans , introducing new services, optimizing pricing strategies, and identifying partnership opportunities to increase revenue streams.
• Manage reputation recovery programs , patient engagement initiatives, and brand positioning strategies to strengthen trust and retention.
• Coordinate with C-level executives to align marketing activities with overall business objectives , ensuring revenue targets are met while maintaining compliance with UAE healthcare advertising regulations.
• Negotiate and manage contracts with freelancers, agencies, influencers, and vendors to maximize value and efficiency.

Key Achievements:

• Increased qualified lead volume and improved conversion rates across derma, dental, slimming, and laser departments through targeted, multilingual campaigns.
• Successfully launched micro-influencer branded content ads delivering 500+ leads at reduced CPL by reallocating underperforming campaign budgets.
• Designed structured marketing workflow systems to streamline task assignments, approvals, and performance tracking.

• Led full-funnel marketing strategy for a multi-specialty medical center, covering 18+ departments including dermatology, dental, slimming, gynecology, and laser services.
• Managed paid media campaigns across Meta, Google Ads, TikTok, and Snapchat, ensuring CPL targets were met while optimizing for conversion and ROI.
• Directed content production for social media, service landing pages, and patient education materials in both Arabic and English to reach diverse audience segments.
• Implemented data-driven lead management through Gupshup CRM integration and automated booking flows, reducing missed opportunities and improving conversion rates.
• Supervised and mentored an in-house marketing team, as well as external agencies and freelancers for creative, photography, video production, and website development.
• Launched offline marketing activations , health events, and partnerships to increase patient acquisition and brand awareness.
• Created structured workflow systems for campaign planning, approvals, and performance tracking to improve internal efficiency.
• Developed and executed PR and influencer collaborations to enhance brand visibility and credibility in the competitive Abu Dhabi healthcare market.
• Produced monthly marketing performance reports for senior management, detailing spend allocation, CPL benchmarks, and service-wise revenue contribution.
• Ensured compliance with UAE healthcare marketing regulations in all digital and offline campaigns.

Key Achievements:

• Increased qualified leads by implementing laser-focused targeting strategies and bilingual ad creatives.
• Improved lead-to-appointment conversion by restructuring telesales follow-up scripts and integrating automated WhatsApp reminders.
• Successfully launched service-specific campaigns for high-margin treatments, boosting monthly cash revenue.

• Led and trained the social media and digital marketing team , ensuring consistent brand voice and high-quality content delivery across all channels.
• Produced internal PR, communications, and marketing campaigns for 65+ successful projects with high-profile clients, including Yas Clinic, ADNOC, HSBC Bank, Abu Dhabi Finance, and UAE Central Bank .
• Developed and positioned brands to targeted public segments , enhancing visibility, trust, and market share.
• Managed end-to-end digital marketing activities , including strategy execution, budget management, and campaign optimization to increase unique website traffic and lead generation.
• Stayed ahead of current digital trends by researching and implementing innovative marketing techniques and tools.
• Managed and optimized CRM and mailing database systems to improve engagement and retention.
• Prepared and presented monthly progress and sales reports to senior management, using data insights to inform strategic decisions.
• Oversaw and coordinated with suppliers to ensure smooth call center system performance and operational efficiency.
• Directed social media management efforts, content calendars, and engagement strategies to grow audience and improve conversion rates.
• Supported and managed influencer marketing programs to enhance brand exposure and campaign reach.
• Utilized web analytics tools to monitor client website performance, track customer behavior, and provide recommendations for content and UX optimization.
• Engaged with customers via social media and instant messaging platforms to maintain strong brand-consumer relationships.
• Designed and implemented strategic internal communications programs to promote and protect brand reputation.
• Managed relationships with agencies, vendors, and external partners for creative, media, and event projects.
• Analyzed market data to identify growth opportunities and evaluate campaign ROI.
• Managed communications department operations , ensuring alignment with overall business goals.
• Built and maintained relationships with corporate representatives, government officials, and community leaders to increase awareness and support for organizational initiatives.
• Created and implemented fundraising strategies , collections policies, and disbursement plans.
• Managed inventory processing and control through the inventory management system.
• Worked flexible hours, including night, weekend, and holiday shifts , to ensure project deadlines and operational needs were met.

• Develop, implement, and manage email campaigns to acquire and retain high-quality customers and data segments.
• Establish and nurture client and E.S.P.
• Relationships for lasting partnerships.
• Measure, analyze, & report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance.
• Able to do client servicing and opening up new sales accounts, manage account service, development of new sales opportunities and create revenue streams.
• Account management of key stakeholders and suppliers, acting as point of contact, building strong client relationships, monitoring service levels through regular internal and external communication, customer service and customer retention.
• Arranged several seminars and events.
• Assist marketing team in preparing market plans and strategies to promote company's products and services.
• Building and maintaining relationships across all levels.
• Communicating new product developments to prospective clients.
• 1/4 Work experience Developing Social Media strategies.
• Influence tender specifications.
• Maintain strong relationship with customers.
• Management of e-business development team.
• Manage website content and on-page activities.
• Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
• Worked with existing customers to increase purchases of products and services.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
• Consistently exceeded quotas through penetration of new accounts.

• Built strong client relationships and developed tailored product recommendations based on detailed needs analysis.
• Delivered exceptional customer service , handling basic queries, providing expert advice, and resolving complaints efficiently.
• Expanded business portfolio by diversifying into home and commercial insurance offerings.
• Enhanced seminar platforms for agents, generating higher-quality leads.
• Handled customer grievances and escalated complex issues to ensure swift resolution.
• Managed insurance files while strictly maintaining data confidentiality and compliance with privacy regulations.
• Negotiated successful acquisition of insurance offices and assets from a previous employer.
• Provided financial planning advice to customers, improving policy retention and upselling opportunities.
• Consistently exceeded sales targets through effective prospecting and relationship-building.
• Developed and implemented sales and marketing strategies to drive business growth.
• Trained and onboarded new employees on company systems, processes, and customer service standards.
• Operated accounting and CRM software to record, store, and analyze client and transaction data.
• Maintained high energy and professionalism in a fast-paced, target-driven environment

• Assisting with all aspects of administrative management.
• Assist in preparation of regularly scheduled reports.
• Communication with customers.
• Completed data entry, tracked resumes and maintained applicant tracking system.
• Develop and maintain filing system.
• Entered data in spreadsheets such as Microsoft Excel and Google Sheets.
• Handle all media and public relations inquiries.
• Handled all memberships and licenses.
• Office service, data entry, customer service, e-mail communication.
• Organize and schedule meetings and appointments.
• Worked closely and cooperatively with Office Administrator to ensure that objectives of organization were met.
• Drafted professional memos, letters and marketing copy to support business objectives and growth.
• Coached new employees on administrative procedures, company policies and performance standards.
• Monitored premises, screened visitors, updated logs and issued passes to maintain security.