Mohamed Maaz

Experienced luxury retail professional with over 15 years in the UAE and Saudi Arabia. Currently a Luxury Retail Trainer at Burberry UAE, responsible for designing impactful training programs that enhance team performance and client experiences. Expertise in coaching diverse teams and improving product knowledge while fostering customer-centric behaviours. Recognized for strong analytical skills and cultural awareness, driving employee engagement and operational excellence.

• Boosted Sales Performance: Delivered targeted training modules that contributed to a 15 to 20% increase in conversion rates and average transaction value across UAE stores.
• Developed High-Potential Talent: Identified and mentored team members for internal development programs, resulting in multiple promotions and improved retention.
• Created Bespoke Training Content: Designed bilingual training materials tailored to Burberry’s seasonal collections, heritage, and service standards.
• Enhanced Clienteling Techniques: Led workshops on CRM and client engagement, helping upgrade 33 clients to Elite status and generating AED 11M in sales from 2325 successful appointments.
• Implemented Feedback Systems: Introduced post-training assessments and performance dashboards to measure impact and refine future sessions.
• Cultural Sensitivity in Training: Delivered Arabic-English sessions that respected regional customs while maintaining global brand consistency.
• Recognized for Excellence: Consistently praised by store leadership for energizing teams, improving morale, and aligning training with business outcomes.

Available upon request.