Summary
Overview
Work History
Education
Skills
Timeline
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Mohamed Nadeem

Norwich,Norfolk

Summary

Results-focused Digital Marketing Expert skilled in managing multi-channel campaigns. Increased campaign ROI by 30% through data-driven optimisation of Google Ads and social media strategies. Executes A/B testing, enhancing click-through rates by 25%.

Overview

4
4
years of professional experience

Work History

Digital Marketing Expert

Freelancer
, United Kingdom
10.2024 - Current

Client Growth & Revenue Impact

  • Helped small and medium-sized businesses increase online sales and enquiries by 30% through targeted digital marketing strategies.
  • Generated consistent, high-quality leads for clients using paid ads, SEO, and conversion optimisation.
  • Supported business growth by developing full-funnel digital marketing campaigns from awareness to conversion.

Paid Advertising (Google, Meta, LinkedIn, TikTok)

  • Managed and optimised paid advertising budgets of up to £5000 per month, improving ROI and reducing cost-per-acquisition.
  • Increased click-through rates by 25% through A/B testing of ad copy, creatives, and landing pages.
  • Launched and scaled successful Google Ads and Meta Ads campaigns for multiple industries.

Digital Marketing Executive

Divine Intervention Agency
, Dubai
06.2022 - 09.2023

Campaign & Performance

  • Increased client campaign ROI by 30% through data-driven optimisation of Google Ads and paid social campaigns.
  • Successfully managed and optimised 10+ multi-channel campaigns across Google, Meta, and LinkedIn platforms.
  • Reduced cost-per-lead by 25% by improving audience targeting and creative testing strategies.

Content & Social Media

  • Grew client social media engagement by 25% through strategic content planning and performance analysis.
  • Led content calendar development, increasing posting consistency and brand visibility across platforms.

Education

Bachelor of Science - Information Technology and Business management

Girne American University
Dubai
2021

Skills

    Core Digital Marketing Skills

  • Digital Marketing Strategy & Campaign Planning
  • Lead Generation & Customer Acquisition
  • Funnel Building & Conversion Optimisation (CRO)
  • Marketing Automation & Email Marketing
  • Performance Marketing & ROI Optimisation
  • Paid Advertising

  • Google Ads (Search, Display, YouTube, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads & B2B Campaigns
  • TikTok Ads
  • Retargeting & Lookalike Audiences
  • Budget Management & Bid Optimisation
  • SEO & Organic Growth

  • Keyword Research & Search Intent Analysis
  • On-Page & Technical SEO
  • Local SEO (Google Business Profile optimisation)
  • Link Building & Authority Growth
  • SEO Tools (SEMrush, Ahrefs, Moz)
  • Social Media & Content

  • Social Media Strategy & Management
  • Content Marketing & Content Calendars
  • Short-Form Video (Reels, TikTok, YouTube Shorts)
  • Community Management
  • Influencer & Creator Collaboration
  • Analytics, Data & Tracking

  • Google Analytics 4 (GA4)
  • Google Tag Manager

Timeline

Digital Marketing Expert

Freelancer
10.2024 - Current

Digital Marketing Executive

Divine Intervention Agency
06.2022 - 09.2023

Bachelor of Science - Information Technology and Business management

Girne American University
Mohamed Nadeem