Mohamed Shaban Mustafa Ali
Dubai
Summary
Experienced Brand Commercial Manager with a demonstrated history of working with luxurious perfumes and cosmetics field, working with distributors and the retail industry. Skilled in Negotiation, Marketing and Sales Management, Business Planning, and Sales Operations. Strong marketing professional with a bachelor's degree in commerce and business administration.
Overview
20
20
years of professional experience
Work History
Senior Brands Commercial Manager
Jashanmal National Company
03.2024 - Current
- Managed brands, Elizabeth Arden, Bassam Fattouh, Juicy Couture, Les Destinations, Molinard, Nightology, Chabaud and VICTORINOX,
- Responsible for the development and performance of all marketing and sales activities for
- luxurious fragrances and cosmetics brands and that is through planning sales and marketing
- financial objectives, participate in setting up the yearly strategic plan and budgets, Participate in
- strategic meetings with suppliers, marketing, merchandising, and regional teams to negotiate
- commercial conditions (margin, animations and exclusivity), Coordinate with the Marketing
- team; recommend marketing mix for existing shops and new openings, receive allocated yearly
- budget and monitor the budget achievement in coordination with Finance, Monitor and direct
- daily operations to ensure that goals and objectives are met in terms of sales targets, margin
- and profit and take corrective action, when necessary, Maintain smooth relationships with the
- suppliers/brand owners and business partners, negotiate targets, locations and brand support
- with key suppliers, identify marketing opportunities, improve product marketability and
- profitability, sustains rapport with key clients, Works closely with the top management and
- directs the hiring, training, and performance evaluations, work closely with the social media
- team to improve my brand's portfolio, Meeting with clients and working with colleagues across
- multiple departments.
Senior Brands Commercial Manager
Mazaya
06.2021 - 02.2024
- Company Overview: Egypt
- Managed brands, Creed, Elie Saab, Guess, Montale, Mancera, Clive Christian, Liquides Imaginaires, Casamorati & Xerjoff
- I have analyzed the stock age, SOH, reviewed the previous forecast, and revised it, assured that I have the fast-moving items and that my BA's have enough info about the brands
- We have done a marketing plan to be aligned with the brands strategies
- Achievement, 22 Vs 21, the growth was an average of 160% for all my brand's portfolio
- 23 Vs 22, the growth was an average of 135% for all my brand's portfolios.
Brand Manager
SARA Group
01.2015 - 07.2020
- Company Overview: Saudi Arabia
- Managed brands, Marly, Initio, Shiseido & La Prairie
- Achievement, Marly, we worked to improve the ranking to become 1st or 2nd at Paris Gallery KSA
- INITIO after we succeed launched OFG the amazing new fragrance and we did a successful marketing plan, the brand ranking improved between the niche brands
- Shiseido, the brand relaunched in the KSA market after an absence, and we have been building the team and focused on giving the BA's deep training to understand the brand items well, and our main target was to maintain the brand image and select the premium location among all the other competitors brands, the sales impression was nice
- La Prairie, the brand was amazing in skincare, and we only launched the brand at the premium POS's and locations only, we have selected the BA's carefully, and we have kept the brand image at a high level
- The sales were improvement.
National Sales Manager
Zinati International Trading
07.2013 - 12.2014
- Developing plans and strategies for developing business and achieving the company’s sales goals.
- Managing the sales teams, operations, and resources to deliver profitable growth.
- Defining optimal sales force structure and managing hiring to scale the team appropriate to market conditions and opportunities.
- Setting individual sales targets with the sales team, and tracking performance and adjusting strategies as needed.
- Overseeing the activities and performance of the sales team by tracking sales goals, setting individual sales targets, and facilitate the ongoing training of sales personnel.
- Driving the sales team towards high performance by conducting reviews, appraisals, and offering constructive feedback.
- Working closely with the marketing team to ensure consistent lead generation.
- Collaborating with senior executives to establish and execute a sales goal for the region.
- Managing detailed reporting of sales metrics and KPIs, adjusting sales techniques and strategies based on data analysis.
Sales Supervisor Then Sales Manager
Univest Group / Clarins
03.2005 - 11.2011
- Company Overview: Cairo - Egypt
- Make periodic visit to all POS's
- Lead and motivate a team of BC's
- Set and monitor sales target, Sell-out and Sell-in
- Analyze sales data and market trends to develop effective sales strategies
- Ensure inventory levels are maintained and optimized
- Provide training and development opportunities for sales staff
- Foster strong customer relationships and ensure high levels of customer satisfaction
- Collaborate with marketing to implement promotional strategies
- Prepare and present sales reports to senior management.
Education
Bachelor's degree - commerce
Cairo University
01.2001
Skills
- Brand commercial management
- Sales
- Customer support
- MS Office
- Market knowledge
- Communication skills
- Negotiation skills
- Ability to build rapport
- Budget management
- P&L management
- Time management
- Planning skills
Personal Information
- Place of Birth: Cairo
- Date of Birth: 12/15/76
- Gender: Male
- Nationality: Egyptian
- Driving License: Valid, UAE License
- Marital Status: Married
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Senior Brands Commercial Manager
Jashanmal National Company
03.2024 - Current
Senior Brands Commercial Manager
Mazaya
06.2021 - 02.2024
Brand Manager
SARA Group
01.2015 - 07.2020
National Sales Manager
Zinati International Trading
07.2013 - 12.2014
Sales Supervisor Then Sales Manager
Univest Group / Clarins
03.2005 - 11.2011
Bachelor's degree - commerce
Cairo University
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