Built Gold eCommerce platform across Saudi Arabia, Emirates, Egypt, & Sudan reached 5 million Dhms GMV in the first 3 months.
Head of Product, New Verticals
Hungerstation
07.2023 - 09.2024
Owned new verticals for Hungerstation marketplace and growing QuickCommerce by 428% in the 1st year.
Head of Product, Marketing & Membership
Walmart
10.2018 - 07.2023
Lead a team of product managers building new marketing experiences and owning the full life-cycle of member acquisition, engagement, and retention amounting to $3 Billion.
Lead Product Manager, Exchange Supply
Twitter Inc.
10.2016 - 10.2018
Led machine learning product initiatives that helped publishers optimize apps supply, automate inventory management, and increase revenue by 20%.
Crystallized product strategy, defined user experiences and launched video ads through MoPub Exchange; worked with external DSPs to drive $30M+ in annual revenue while leading a small product team.
Created a self-service campaign manager, integrated new ad servers, and built a monetization platform that lead to advertisers revenue growth by 150%.
Senior Product Manager, People Internal Engineering Tools
Facebook Inc.
07.2015 - 08.2016
Led a team of four developers to build a real-time data streaming enterprise product used for internal transfers. Increased the adoption in FB from 33% to 68% and helped build reporting capabilities that led to stickiness in the product.
Completed usability study and redesigned the product interface to be more intuitive, resulting in 20% increase in NPS and 30% reduction in KLM.
Senior Product Manager, Amazon Local Kindle Direct Publishing (KDP)
Amazon.com Inc.
09.2012 - 04.2015
Led an agile sprint team of 10 Developers, Marketing, Operations, and customers supports and launched an Amazon Local Self-Service platform, an Amazon Local Marketplace that allowed more than 10,000 merchants and businesses to list their deals independently, contributing over $52 Million of total monetization
Served as a product owner for launching KDP marketplaces in Canada, Japan, India, and Mexico and provided localized experience for authors and publishers in this marketplace, executed products launch in time and under budget, allowing authors to submit more than 130,000 books, contributing growth revenue of $22 M in the year 2013.
Ideated and executed an initiative to expand languages in Kindle Marketplace, developed requirements, owned product roadmap, resulting in adding over 50 languages in 2013, ultimately reaching 500 million customers worldwide.
Managed Weekly Business Reviews (WBR) meeting for international markets, deep dive in international country performance, came up with insights that drove the product roadmap, resulting in a plan of action that led to a complete turnaround for markets such as Japan, where I grew the market by 420%.
Equity Research Associate
Jefferies & Company, Inc.
06.2011 - 08.2011
Authored initiation reports on three telecom companies F5, Riverbed, and Aruba Networks; assessed competitive landscape and conducted due diligence, created financial models, performed DCF and company comparable analysis valuation with the contribution of two of my team members.
Sr. Strategy Manager
Questivity Inc.
12.2009 - 10.2010
Negotiated successful strategic partnerships with multiple networking and software vendors to create a multi-vendor solution to customers, leading to $8 million increase of revenue
Conducted competitive marketing analysis for Juniper Networks and benchmarked its products against Cisco’s and Alcatel’s, resulting in new product positioning and sound investment decisions for Juniper
Defined, developed & delivered Cisco’s flagship Edge platform for Service Provider Mobile & Broadband infrastructure. Managed the platform from the white board to revenue ramp, driving key engineering tradeoffs and sales.
Launched, with a team of seven product manager and marketers, a new industry-leading Internet product and marketed it across five continents, ultimately building revenue of the product to $1 billion annually
Education
Master of Business Administration (MBA) -
University of California at Berkeley
Berkeley, CA
05.2012
Master in Telecommunications - undefined
University of Colorado at Boulder
Boulder, CO
05.2002
B.Sc in Electrical Engineering (With Honors and Distinction) - undefined
University of Khartoum
Khartoum, Sudan
05.2000
Skills
Experience using SQL, SPSS, ETL
Machine Learning certification by Stanford University
Timeline
Cheif Product Officer
Modren Gold
09.2024 - Current
Head of Product, New Verticals
Hungerstation
07.2023 - 09.2024
Head of Product, Marketing & Membership
Walmart
10.2018 - 07.2023
Lead Product Manager, Exchange Supply
Twitter Inc.
10.2016 - 10.2018
Senior Product Manager, People Internal Engineering Tools
Facebook Inc.
07.2015 - 08.2016
Senior Product Manager, Amazon Local Kindle Direct Publishing (KDP)