Mohamed Tawil

Key Roles and Responsibilities:
• Ensures robust and sustainable stakeholders management.
• Develop market access strategies for new product launches and manage market
access for life cycle management projects of existing portfolio.
• Communicate changes/trends and provide solutions to challenge arising in the
market access field.
• Leading the enlisting process of Bayer strategic and specialty medicine in the Key
Accounts through cross function collaboration (marketing – medical – sales – regulatory
affairs - supply chain - tender management) across gulf countries.
• Customer facing and relationship management by maintaining a list of market
access thought leaders with engagement plans for long term partnership.
• Improve the access process of communicating the brand value proposition
massages to the relevant payers and stakeholders.
• Pursues opportunities to conduct partnerships projects with key accounts to
improve patient access and experience.
• Coordinate with global Market Access team and global teams pricing the
reimbursement timelines, value dossiers and ensure local adaption for oncology and
specialty medicines portfolio.
• Mange the compensation and reimbursement scheme programs “Patient
Affordability and Support Programs “ and coordinate with the 3rd party providers
aiming to make Bayer products accessible to a bigger patient segment across Middle
East.

Key Roles and Responsibilities:
• Secure annual forecast achievement per account and per line.
• Develop contracting strategy in UAE, to introduce Bayer’s brands and maintain
current contracts.
• Update the company with market dynamics, opportunities and threats, provide
business cases and suggest recommendations.
• Identify, map and manage external stakeholders, healthcare authority’s
committee’s members and decision makers.
• Build and maintain strong business partnership with key influencers and
decision makers in assigned territory.
• Develop Key Accounts Mapping and Tracking Tool to monitor accounts
performance, Bayer brands performance within the key accounts.
• Ensure products availability and maximum prescriptions fulfillment in assigned key
accounts.
Career Progression

Key Roles and Responsibilities:
• Develop pricing strategy in UAE and Oman to introduce Bayer’s brands and maintain current contracts.

• Member of the Integrated Brand Plan team and responsible for market access
and key accounts activities for (Oncology – Hematology – Cardiology and
Ophthalmology) lines.
• Ensure the coverage of Bayer brands by DDC insurance code.
• Analysis of insights gathered locally to identify opportunities and risks within
current plans to enable early development of corrective measures
• Develop KAM tracking tool to monitor Bayer brands performance vs. competition.•Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.

Key Roles and Responsibilities:
• Plan and organize the weekly and monthly calls and visits to ensure maximum coverage for HCPs and facilities.
• Prepare monthly, quarters and annual sales reports.
• Obtain sales, prescriptions and market share goals.
• Provide good distribution channels with adequate stock of drug.
• Ensure optimal speaker development to help promote Xarelto, Adempas and Ventavis to HCPs
• Running patients support program with SKMC and Cleveland Clinic Abu Dhabi hospitals to improve quality of life for Pulmonary Hypertension patients.
• Coordination with medical department to ensure being medically updated with latest NOACs and PH data, trials and practical management in order to proper delivering of the scientific message to HCPs.
• Observe, record and report competitor activities executed in the territory and identify appropriate counter strategy.
• Inform the HCPs with latest medical updates and practice, data and studies about NOACs.
• Managing budgets (for lectures, speakers, conferences, hospitality, etc.).
• Achieve all territory business objectives including sales goals, growth and market

Key Roles and Responsibilities:
• Plan, organize and execute product presentation to physicians and pharmacists regarding the therapeutic use of the product, mode of action, features advantage and
benefits for patients.
• Plan each call through the proper identification of appropriate product, and which sales tools to use and the right schedule to execute the call.
• Obtain the sales, prescriptions and market share goals.
• Works effectively with established products (Diovan and Co-Diovan) and new products (Exforge and Exforge HCT) with KOL’s in governmental hospitals, (launching
and drawing plan for present and future strategy)
• Inform the customers of the latest studies, news and trends.
• Managing budgets (for lectures, speakers, conferences, hospitality, etc.).
• Prepare quarters and annual sales reports.
• Identify, evaluate, analyze data and translate into actionable ideas.
• Manage and allocate sales resource.
• Solve specific issues and problems related to the field, customers, and sales.
• Observe, record and report competitor activities executed in the territory and identify appropriate counter strategy.
• Ensure optimal speaker development to help promote EXFORGE to the specialists, internist, nephrologists, endocrinologists and GPs.
• Following all Novartis Portfolio sales, current stock, consumption data and forecast.

Key Roles and Responsibilities:
• Promote OMNIC and OLMETEC with key opinion leaders, targeted specialists, physicians and healthcare professionals.
• Calling on pharmacies to create awareness and educate clients on products.
• Achieve all territory business objectives including sales goals, growth and market share goals by taking the necessary steps or by using the company resources.
• Plan, organize and attend displays, seminars, group discussions and educational programs for specialists, RTD, Standalone meetings and international conferences
sponsorship.
• Observe, record and report competitor activities executed in the territory and identify appropriate counter strategy.
• Maintain and expand existing customers in line with company growth strategies.
• Inform the customers with the latest studies , news and trends
• Identify Accounts and prepare them for purchasing tender