Accomplished HR professional with extensive expertise in HR strategy, L&D strategy, and HR transformation. Proven track record in enhancing people experience and fostering corporate culture frameworks. Adept at driving agile transformation, developing employee value propositions, and promoting diversity and inclusion. Skilled in formulating HR policies and processes, leading innovation and visioning labs for C-suite executives, and implementing people engagement frameworks. Proficient in competency framework development, performance management, and strategic planning. Committed to leveraging these skills to drive organisational success and foster a positive workplace environment.
Overview
25
25
years of professional experience
1
1
Certification
Work history
HR Project Manager
Parkin
Dubai, UAE
2024.05 - Current
Led the HR carve-out team in successfully transitioning PARKIN from RTA, overseeing the full journey from concession agreements and establishment to operational readiness and IPO launch.
Led the pre-IPO HR setup, designing end-to-end HR & governance frameworks. Establishing HR operations and HR systems, including full employee data migration from RTA platforms.
Delivered organization design initiatives, including functional structures, role charters, and job descriptions in collaboration with operations, ensuring full alignment with the strategy.
Designed and operationalized an integrated talent management framework, covering performance management, succession planning, learning strategy, TNA, and three-years workforce development plan, including training delivery and capability building.
Developed and implemented an employee happiness & Engagement Framework, executed the baseline engagement survey, defined KPIs, and launched action plans to strengthen employee integration and cultural alignment within the new organization.
People & Culture Internal Consultant
RTA “Roads and Transportation Authority”
Dubai
2017.07 - 2024.04
Strategy alignment: Create a corporate culture program in alignment with both RTA and the HR strategy and built a full implementable blueprint. Trained leaders in implementation and managed the change on all levels for seven agencies under RTA. Total number of 7000 employees. That includes, different levels of required trainings for Leadership as well as blueprints and playbooks for unit managers. With clear KPI’s and reporting mechanisms.
Employee Engagement: Successfully improved participation in engagement surveys 190% and improved satisfaction levels 12% over three years plan. Through developing Happiness Blueprint with clear framework, RACI matrix, and clear measurable KPI’s
Improved employee experience for targeted employee segment using journey-mapping concepts. (10% Improvement) in one year
Talent Management: Launch success factors LMS and supervise the training library.
Supervise self-learning programs using instructional design concepts and utilizing Adope Captivate technology
Leading subject mater experts to develop in-house technical training material and approve it for internal use.
Developed People Management Series, training all managers on managing people topics for the objective of improving: culture, engagement, People happiness and motivation.
Developed Senior Leadership Personal Development Plans for CEO levels and Learning journey.
Change & internal communication Management: participate in agile transformation in RTA, leading the people pillar. Creating RTA Agile transformation story and the agile onboarding training material. Developing the communication plan and the culture change interventions. Developing agile transformation learning strategy & agile intranet.
Excellence: successfully awarded best happiness initiative in the year GCC level for employee experience practice with clear improvement results and business impact
Workload Analysis: lead workload analysis project in 2 agencies under RTA.
Country Head of Organization Development & HR
DB Schenker
Riyadh, Saudi Arabia
2013.06 - 2017.06
Established the HR function from the ground up, designing and implementing the full HR operating model aligned with corporate standards and local labor law.
Developed and institutionalized comprehensive HR policies, procedures, and governance frameworks covering recruitment, performance management, compensation & benefits, employee relations, and compliance.
Built scalable HR infrastructure to support business expansion and operational growth.
Led organizational design and workforce planning to support commercial and operational strategy in a competitive logistics market.
Introduced structured performance management and talent review processes, linking KPIs directly to business objectives.
Implemented standardized job architecture and grading structure to ensure internal equity and role clarity.
Regional Learning & Development Manager
Schneider Electric
Riyadh, Saudi Arabia
2011.06 - 2013.05
Designed and executed the Saudi Arabia learning & development strategy aligned with regional Middle East business objectives.
Transitioned training from ad-hoc delivery to structured capability-building framework with measurable ROI.
Introduced annual Training Needs Analysis (TNA) linked to performance reviews and succession planning.
Supported national workforce development objectives by designing structured development tracks for Saudi talent.
Partnered with leadership to accelerate localization readiness in critical technical and managerial roles.
Contributed to sustainable talent pipeline through graduate programs and early-career capability initiatives.
Launched management development programs to strengthen coaching, performance management, and accountability culture.
Facilitated leadership workshops to align managers with Schneider Electric’s global values and operational excellence standards.
Introduced blended learning solutions combining classroom, on-the-job, and digital learning formats.
Regional Learning & Development Manager
Intercontinental Hotels & Resorts – KSA
Riyadh, Saudi Arabia
2006.08 - 2011.06
Led Learning & Development strategy across Saudi Arabia properties, aligning capability building with IHG brand standards and guest experience excellence.
Transitioned L&D from compliance-focused training to performance-driven capability development model.
Partnered with General Managers and department heads to embed learning into operational KPIs.
Standardized onboarding and departmental skills certification across Front Office, F&B, Housekeeping, and Engineering functions.
Improved training coverage and compliance with global hospitality standards.
Integrated on-the-job learning and coaching into daily operations.
Promoted a culture of continuous learning to enhance engagement, retention, and internal mobility.
Supported employee engagement initiatives by aligning development opportunities with career progression pathways.
Acted as trusted advisor to property leadership teams on talent risks and development gaps.
Human Resources Manager
Movenpick Hotel Jeddah
Jeddah, Saudi arabia
2005.01 - 2006.08
Full HR Set-Up – Pre-Opening Phase
Led complete establishment of HR function for hotel pre-opening, building policies, processes, and operational readiness from ground zero.
Developed HR infrastructure including recruitment framework, onboarding process, payroll setup, employee handbook, and compliance protocols.
Ensured full labor law compliance and corporate brand alignment prior to opening.
Designed and executed large-scale recruitment strategy to staff all hotel departments within tight pre-opening timelines.
Successfully hired and onboarded full operational workforce across Front Office, F&B, Housekeeping,
Played key role in shaping service culture and employer value proposition before hotel launch.
Facilitated pre-opening orientation programs embedding brand values and service standards.
Established performance management and probation review frameworks from inception.Engineering, Finance, and Sales.
Coordinated visa processing, contracts, medicals, and employee documentation to ensure operational readiness.
Learning & Development Manager
Jolie Ville Movenpick Golf & Resort
Sharm El Shiekh
2001.01 - 2005.01
Www.moevenpick.com
Education
Bachelor of Accounting & Business Administration -
ZU University
Egypt
Skills
HR Strategy, L&D Strategy & HR Transformation
People Experience
Corporate Culture Framework
Agile Transformation
Employee Value Proposition
Diversity and Inclusion
HR Policies and Processes
Innovation and visioning labs for C-Suit employees
People Engagement Framework
Competency framework & Performance Management
Strategic planning
Certification
CIPD Diploma in HR
Certified SCRUM Master
Certified Innovation Master- GIMI Level 2
Certified SHRM Speaker & Trainer
Certified Design Thinking professional
HCM Excellence award judge - Brandon Hall Group
Certified Change management & Organization Development Leader
Projects
Developed, implemented and managed following Projects:, HR Strategy, L&D Strategy & HR Transformation, People Experience, Corporate Culture Framework, Agile Transformation, Employee Value Proposition, Diversity and Inclusion, HR Policies and Processes, Innovation and visioning labs for C-Suit employees, People Engagement Framework, Competency framework & Performance Management
Personal information
Nationality: Egyptian
Date of birth: 1973-10-15
Marital status: Married + 3 children
Timeline
HR Project Manager
Parkin
2024.05 - Current
People & Culture Internal Consultant
RTA “Roads and Transportation Authority”
2017.07 - 2024.04
Country Head of Organization Development & HR
DB Schenker
2013.06 - 2017.06
Regional Learning & Development Manager
Schneider Electric
2011.06 - 2013.05
Regional Learning & Development Manager
Intercontinental Hotels & Resorts – KSA
2006.08 - 2011.06
Human Resources Manager
Movenpick Hotel Jeddah
2005.01 - 2006.08
Learning & Development Manager
Jolie Ville Movenpick Golf & Resort
2001.01 - 2005.01
Bachelor of Accounting & Business Administration -
Project Manager (HR Projects & Planning) at Ericsson India Global Services Pvt LtdProject Manager (HR Projects & Planning) at Ericsson India Global Services Pvt Ltd