Mohamed Helmy

• Strategic lead of paid media as well as digital transformation and strategy for new and existing customers
• Conducting competitive landscape analysis, including in depth research of digital marketing channels, trends and audience frameworks
• Identify and introduce new innovative and creative acquisition channels and sources in line with business KPIs
• Analyzing the portfolio of running campaigns to provide guidance and recommendations to the client team and paid media teams in order to hit and exceed the target KPIs

Overseeing all performance media for wide portfolio of clients (Mobiles, Electronics, Hospitality, Destinations, Telecom, Entertainment, Retail, Real-estate, Home Appliances) across all digital platforms while working hand-in-hand with Media managers to ensure delivering on 360 strategy and activation delivering on business objectives for each client

Projects:

• Launching Virgin Mobile App as 3rd Mobile service provider in UAE and Web version of the App during 2018 H2
• Launching Warner Bros World and Clymb theme parks in Abu Dhabi in addition to Qasr Al Watan as a tourist destination
• Kickstarting season 24 for Global Village Dubai
• Kickstarting OSN OneSearch Strategy (SEO + Paid SEM)
• Launching Samsung’s latest flagship devices in 2020 (S20, Note 20, Zflip & ZFold2)
• Kickstarting VISA Middle East Paid Search Always On Strategy for 2019

Overseeing all Biddable media for wide portfolio of clients (Mobiles, Hospitality, Airlines, FMCG, Retail, Automotive, Finance, Electronics) across all Google, DoubleClick, Facebook and twitter to deliver on media KPIs set in co-operation with Media planning team

Publications:

• Published research in cooperation with Google on Consumer trends and Business opportunities during Hajj season in GCC market.
• Multiple other publications available upon request

• Account Management for Australian & American clients (Setup, Management & Reporting) on Google, Yahoo & Bing search engines advertising
• Managing Search Advertising Campaigns on Google, Yahoo & Bing PPC (Pay Per Click) services
• Working on all Google Adwords Tools for advertisers & webmasters
• Social Media Advertising Planning (Linkedin, Facebook, Twitter, Blogs, Forums & Press Release Submissions)

Achievements:

• Leading the team winning Google Partners All-Star competition for AdWords Partners through applying best practices and training team of executive in order to achieve the company’s goals and win the competition

• Setting up advertising campaigns for prospects & clients on Google Ads.
• Providing technical support for clients on Yahoo & Bing search engines advertising (adCenter).
• Managing Search Advertising Campaigns on Google, Yahoo & Bing PPC (Pay Per Click) services & following on reports for developing the campaign.
• Working on all Google Ads Tools for advertisers & webmasters.
• Optimizing websites for search engines (SEO).
• Social Media Advertising Planning (LinkedIn, Facebook, Twitter, Blogs, Forums & Press Release Submissions).