Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

Mohamed Shiyano Sookoor

General Manager
Mohamed Shiyano Sookoor

Summary

COUNTRY MANAGER /SALES MANAGER / HEAD OF SALES / GENERAL MANAGER PROFILE Dedicated Manager with extensive sales experience. Developed leadership and communication skills throughout a 17- year career. Prioritize building relationships with clients and successfully encourage all sales team members to take this approach. Ready to utilize analysis capabilities to improve efficiency and profits, as well as identify areas that can be improved. Organized and capable of managing multiple accounts simultaneously.

Overview

20
years of professional experience
6
Languages

Work History

Beneficia Fish
Dubai

General Manager
03.2023 - Current

Job overview

  • Developed and maintained relationships with customers and suppliers through account development.
  • Managed budget implementations, employee evaluations, and contract details.
  • Collaborated with cross-functional teams to develop innovative solutions.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Trained new employees on proper protocols and customer service standards.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Assisted in recruiting, hiring and training of team members.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
  • Formulated policies and procedures to streamline operations.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

Hana Group

General Manager
10.2022 - 03.2023

Job overview

  • Strategic Management: Strategizing business directions ensuring profitability in line with organizational objectives
  • Forecast business & accomplish sales targets
  • Key Account / Modern Trade
  • Management: Protect Company market share, for specific accounts by developing
  • Business programs supported with performance related Agreements
  • Channel Management/ Distribution:
  • Establishing sustainable local partners and building relationship
  • Experience in appointing and managing distributors/dealers/sales channels
  • Planning & delivering distribution depth, coverage and sales
  • Profit Centre Management: Formulating strategies, with accountability for profitability
  • HANA
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Assisted in recruiting, hiring and training of team members.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

YAS Holding- Marmum Dairy

Regional Sales Manager
11.2020 - 10.2022

Job overview

  • Leading a team towards maximum productivity and efficiency
  • Reading, analysing and interpreting general business memos and documents
  • Delegating tasks to individual team members and checking to see they have been carried out properly
  • Designing overall strategy and setting goals for growth
  • Setting a high-level example of how to behave to others
  • Involved in the decision making process at a senior level
  • Coordinating employees and supervising lower-level managers
  • Conducting weekly operational meetings
  • Making sure proper security procedures are in place to protect employees, guests and company assets
  • Supporting the HR department in co-ordinating and managing the recruitment and selection process
  • Developing a preferred supplier list and keeping it updated
  • Ensuring sound financial management and adherence to expenditure and income targets
  • Lead the team to deliver moments that WOW guests and keep them coming back
  • Undertaking all reasonable duties as requested in order to meet the needs of the business
  • Review and improve organizational effectiveness by developing processes, overseeing employees, establishing a highly motivational work environment, and implementing innovative changes Seek out opportunities for expansion and growth by developing new business relationships Provide guidance and feedback to help others strengthen specific knowledge/skill areas Oversee day-to-day operations Set policies and processes Ensure employees work productively and develop professionally Evaluate and improve operations and financial performance Direct the employee assessment process Prepare regular reports for upper management Ensure staff follows health and safety regulations Provide solutions to issues (e.g
  • Profit decline, employee conflicts, loss of business to competitors) Overseeing and supporting the businesses daily operations.
  • Recommended new Product or Service lines by surveying consumer needs and trends and tracking competitors.
  • Managed and motivated employees to be productive and engaged in work.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Verified appropriately priced products and services to secure competitive advantage and desired returns.
  • Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
  • Gathered information on competitor activities and market trends to enhance strategic decision-making.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.
  • Controlled costs to keep business operating within budget and increase profits.
  • Improved safety procedures to create safe working conditions for workers.
  • Improved marketing to attract new customers and promote business.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Executed successful promotional events and trade shows.
  • Executed successful marketing campaigns to generate new business and expand customer base.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Finalized sales contracts with high-value customers.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.

Al Ain Dairy

Area Sales Manager
08.2016 - 11.2020

Job overview

  • SAUDI ARABIA SRI LANKA Manage working knowledge of customer needs and contract requirements, resources required and deliverables Ensure mapping of site resources and activities and manage as per timelines and budget constraints
  • AL AIN FARM FOR LIVE STOCK PRODUCTION (AFLP), Managed areas are :- DXB, SHJ & AL AIN
  • Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
  • Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
  • Introduced new products to meet customer demand and increase profits.
  • Collaborated with clients and distributors to create and promote new products.
  • Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.

NADEC DAIRY

Key Accounts Sales Supervisor
08.2012 - 08.2016

Job overview

  • Achieve growth and hit sales targets by successfully managing the sales team Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence Own recruiting, objectives setting, coaching and performance monitoring of sales team Interpret and analyze team sales data to forecast and enhance sales team's productivity
  • Create and foster a motivational work environment, which encourages professional development, team collaboration and high performance
  • Complete all required reports regarding sales and sales campaigns, market feedback and team territory management activities
  • Cover open territories by making sales calls to generate new business or to close pending business, solicit market feedback and manuscript leads
  • Complete staff assessment and performance appraisal documents
  • Work with editorial and marketing staff to prioritize sales campaigns and to provide solutions to sales representatives' needs
  • Identify and confront performance issues - including communication of gaps in performance, coaching to improve performance, clearly setting expectations and taking further disciplinary action as appropriate
  • Maintain expert knowledge of all product and content delivery systems
  • Perform additional tasks as assigned by team management.
  • Supported Account Manager with incoming inquiries from existing clients.
  • Maintained integrity of general ledger and chart of accounts.
  • Collaborated with accounting manager to comply with governing bodies and limit regulatory risks.
  • Used accounting software to issue tax returns and prepare consolidated reports.
  • Provided journal entries and performed accounting on accrual basis.
  • Tracked funds, prepared deposits and reconciled accounts.
  • Trained new employees on accounting principles and company procedures.
  • Effectively coached team members to reach weekly and monthly sales goals.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
  • Completed employee evaluations to stay on top of lagging knowledge or skills and proactively close gaps to maximize performance.
  • Mentored team members to enhance professional development and accountability in workplace.
  • Created employee schedules to align coverage with forecasted demands.
  • Analyzed sales data to set quotas and assess potential areas of growth.
  • Checked store merchandise regularly for proper display and replenishment.

Al Seer Trading

Territory Manager
03.2010 - 08.2012

Job overview

  • Analyze market and strategy for market growth Achieve or exceed established Sales goals Build good relationship with Supervisor, Market Managers, Purchase Managers &
  • General Managers Supervise Merchandisers Coordinates with Market Managers for free displays & visibility improvements Provides strategy for Journey Plan Negotiates with the Purchasing Managers Sales Promotion plan Setting SMART Objectives
  • Trained and mentored sales representatives in sales techniques and strategies.
  • Managed over Number accounts within Location territory.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Attended trade shows and industry events to promote company products and services.
  • Worked with vendors and suppliers to support timely delivery of products and services.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Organized promotional events and interacted with community to increase sales volume.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Facilitated business by implementing practical networking techniques.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Implemented systems and procedures to increase sales.

ARLA - N.F.P.C. L L C
Sharjah

Merchandiser cum Salesman
02.2008 - 02.2010

Job overview

  • Implements FIFO (First in first out ) Improve more visibility in outlets Arrange work for effective accomplishments of results
  • Includes: Setting priorities, effective utilization of time, proper delegation of tasks and coordinating work
  • Product should be in the category Creates attraction for the consumer by displays in the outlets
  • Maintenance of shelves Achieve or exceed established Sales goals.
  • Established strong vendor relationships to maintain and support business.
  • Verified products appeared at correct locations in proper quantities.
  • Answered customer questions regarding store merchandise, department information, and pricing.
  • Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.
  • Incorporated new design techniques to create innovative and eye-catching displays.
  • Organized store merchandise racks by size, style, and color.
  • Proposed new ideas and concepts to enhance merchandise displays.
  • Monitored store traffic and customer engagement to determine display effectiveness.
  • Arranged consistent shelves, bins, and racks at Number locations by following established planograms.
  • Presented store update suggestions and layouts to management and stakeholders.
  • Enhanced overall store appearance by applying careful consideration to product and display locations.
  • Analyzed customer feedback and shopper trends to inform display designs.

McDonalds

Sr. Sales Executive
08.2005 - 10.2007

Job overview

  • Coordinate preparation and delivery of orders Give personalized service that exceeds the expectation of superiors as well as customers Performed other duties that maybe assigned by the supervisor from time to time
  • Regal Industrial suppliers
  • Recognized and resolved compound problems that effected upper-level management and business initiatives.
  • Protected top-priority accounts by employing effective sales and marketing techniques.
  • Managed digital marketing initiatives in accordance with consumer targets and needs.
  • Sold Product or Service to new and established customers.

Regal Industry Supplies
Doha

SR. SALES EXECUTIVES
02.2003 - 02.2005

Job overview

  • Meeting with clients virtually or during sales visits demonstrating and presenting products establishing new business maintaining accurate records attending trade exhibitions, conferences and meetings reviewing sales performance negotiating contracts and packages working towards monthly or annual targets
  • Prospected leads, scheduled meetings and converted targets into customers at Number% rate.
  • Outperformed revenue targets by effectively applying Type and Type sales techniques.
  • Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
  • Utilized multiple marketing strategies to improve profitability.
  • Performed corporate training procedures to educate Number new employees on Area of Expertise and Area of Expertise.
  • Calculated sales commission for sales team of Number representatives.
  • Demonstrated products and features to customers, answered questions and overcame objections.
  • Facilitated relationships with target accounts through implementation of proven networking methods.
  • Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
  • Protected top-priority accounts by employing effective sales and marketing techniques.
  • Managed full sales lifecycle for Type accounts.
  • Sold Product or Service to new and established customers.

Education

Bachelor from Business Administration

BBS Master Diploma from Marketing Management

Building Effective Team Training Certificate

HABC Level 2 International Award in Emergency First Aid, Defibrillation and CPR

HABC Level 2 International Award in Fire Safety 2018 Certificate of Recognition from Kraft Food McDonalds Special Crew Seminar # 77 Completed 2017

Skills

undefined

Accomplishments

  • Collaborated with team of Number in the development of Project name.

Timeline

General Manager

Beneficia Fish
03.2023 - Current

General Manager

Hana Group
10.2022 - 03.2023

Regional Sales Manager

YAS Holding- Marmum Dairy
11.2020 - 10.2022

Area Sales Manager

Al Ain Dairy
08.2016 - 11.2020

Key Accounts Sales Supervisor

NADEC DAIRY
08.2012 - 08.2016

Territory Manager

Al Seer Trading
03.2010 - 08.2012

Merchandiser cum Salesman

ARLA - N.F.P.C. L L C
02.2008 - 02.2010

Sr. Sales Executive

McDonalds
08.2005 - 10.2007

SR. SALES EXECUTIVES

Regal Industry Supplies
02.2003 - 02.2005

Bachelor from Business Administration
1 2014

BBS Master Diploma from Marketing Management

Building Effective Team Training Certificate
1 2013

HABC Level 2 International Award in Emergency First Aid, Defibrillation and CPR
1 2018

HABC Level 2 International Award in Fire Safety 2018 Certificate of Recognition from Kraft Food McDonalds Special Crew Seminar # 77 Completed 2017

Similar Profiles

CREATE PROFILE
Mohamed Shiyano SookoorGeneral Manager