Sales Leader & people Manager with over than 20 years comprehensive experience on Lab supplies, driven by critical thinking and Strategic planning, excellence troubleshooting capabilities, Leading team by example, developing Direct key Accounts & channel partners in Middle East Region. Business solutions provider related to several sectors, Academia, governmental, food, pharmaceuticals…etc
Overview
24
24
years of professional experience
Work history
MEA & RoSEA Business Development Manager
VWR part of Avantor
Dubai
08.2024 - 07.2025
Overseeing Channel Distributors Program (plan & execute go-to-market strategy, build RACI Matrix & manage 365 life cycle, analyze financial results & run quarterly gap analysis, growth QBRs meetings)
CHROMATOGRAPHY products portfolio (Driving growth in Consumables & Instruments, Managing products specialist, building annual marketing initiatives calendar & activities in the region)
Responsible for QTPS team (build new structure & process workflow, team responsibilities & annual goals, provide technical support for key projects)
Analyse YTD sales figures, open orders & order intake for Accounts managers per country.
Coaching & guiding sales team.
Follow up sales team daily activities.
Driving the business for specific key accounts & countries.
Handling key projects.
Joint visits with sales team.
Direct connection with brands manufacturers
Planning for all distribution lines.
Planning for DUBAI stock products.
Direct support to existing channel partners.
Find solutions for deferent problems related to our products or market issues.
In depth engage with customer service, supply chain & finance team
Liaising with other regional sales managers & technical experts.
Review the progress & contribution of each account managers.
Ensure sales team achieving assigned IOP for each country.
Provide weekly reports & business review of the region.
Business Development Manager
ALNAWRAS Medi-Lab Supplies
01.2017 - 08.2018
Develop new suppliers list & improve relations with existing supplier.
Develop relations & Revenue with specific key accounts in UAE (JULPHAR, UAEU, NYU, MOCCAE & Dubai Municipality)
Develop Market Strategy with proper handling for Customer requirements through sales team
Promote & educate new/existing customers about our main/new launched products
Prepare strong product list for cash cow business (equipment’s, chemicals, glassware’s & consumables.
Support quotation department with choosing right suppliers for each inquiry.
Joint visit with sales team for customers in weekly basis.
Find solutions for deferent problems related to our products or marketing issues
Participate and support in exhibitions, workshops, seminars.
Business Unit Manager
MEDICOM Group
01.2016 - 07.2017
Industrial Unit (Food & pharmaceutical Manufacturers).
Develop Market Strategy with proper handling of Customer requirement.
Expand sales customer targets by covering private sector.
Develop new products that go very well in the market.
Check all available sources & prepare exclusivity letter for GCC market or Middle East.
Prepare strong products list for Analytical, General lab & package Testing Equipments list.
Prepare strong product list for cash cow business (small equipments, chemicals, glassware’s & consumables.
Selling deferent products for physical & mechanical measurements.
Manage sales team & service team in order to achieve company targets.
Allocate sales team task & duties depending on covering area & expertise.
Develop communication skills for all sales team.
Support quotation department with choosing right suppliers for each inquiry.
Follow up prospect offers & last updates in daily basis.
Determine yearly target for each sales representative & department.
Ensure achieving target for each department.
Sales Manager
ARAB Countries Trading Company
01.2012 - 05.2016
Responsible for sales & quotation teams for both pharma & Non Pharma departments.
Open new markets in Regional markets.
Expand customer target list by finding new products & new opportunities.
Organize all administrative matters
Develop communication skills for all sales team
Follow up prospect offers & last updates in daily basis.
Determine yearly target for each sales representative & department.
Ensure achieving target for each department.
Double visit with sales force.
Travelling to principals to develop key products & find new suppliers.
Travelling to regional countries in order to marking survey new products.
Participate and support in exhibitions, workshops, seminars.
Non Pharma Sales Manager
ARAB Countries Trading Company (ACTICO)
01.2008 - 01.2012
Responsible for all sales activities for Laboratories Division, Food Division & Industrial Division.
Follow up laboratory division activities for sales & quotation team on weekly basis.
Direct contact for all food & industrial Divisions customers on daily basis visits.
Promote all products portfolio to the local and multinational food, paint & ink producer in Jordan.
Manage the sales for the existing customer and improve execution and develop the sales.
Open new accounts in Jordanian market in order to achieve the company objectives and maximizing profitability.
Look for new sales opportunities and identify new potential customers.
Gather Knowledge of food ingredient competitors’ products, pricing and quality.
Develop regular contacts with customers’ commercial and technical staff.
Follow market trends and update the customers accordingly.
Promoting several European, Indian, and worldwide companies as trader or agent (e.g. FMC, ROBERET, UNIVAR, SONAROME, CARGILL, CABOT, ISP and others).
Providing pre-sales technical assistance and product education, and after-sales support services.
Making technical presentations and demonstrating how a product meets client needs.
Liaising with other members of the sales team and other technical experts
Technical Sales for Laboratory Division
ARAB Countries Trading Company (ACTICO)
01.2004 - 01.2008
Direct contact with customers in pharmaceutical, universities, governmental & research centers.
Promote all products portfolio & company main activities.
Visiting customers on daily basis. (QC, R&D, Microbiology, purchasing, end users in universities faculties).
Establishing strong relation with all clients especially in universities to generate inquiries in our specification.
Manage the sales for the existing customer and improve execution and develop the sales.
Open new accounts in Jordanian market in order to achieve the company objectives and maximizing profitability.
Look for new sales opportunities and identify new potential customers.
Develop regular contacts with customers’ commercial and technical staff.
Follow market trends and update the customers accordingly.
Providing technical support to the customers on deferent application for each instrument.
Providing pre-sales technical assistance and product education, and after-sales support services.
Making technical presentations and demonstrating how a product meets client needs.
Find new sources & suppliers to complete the laboratory portfolio.
Negotiate with suppliers for the market prices according to survey.
Establishing strong cash cow products for selling on daily basis.
Follow up stock levels from each product & prepare regular orders.
Prepare quotations for private & governmental sector.
Prepare all tenders quotations to match the exact required specification by end user in deferent faculties (pharmaceutical, Biology, Medicine, Engineering…etc).
Laboratory Division products used to sell (fluid bed processor, granulators, high shear mixer, lab dryers, freeze dryer, colloidal mill, extruders, Motor drive, tablet press, R&D capsule machine, particle size analyzer, Food Analyzers, BSC, LAF, fume hood, water purification system, Climatic Chambers, dissolution apparatus, tablet hardness tester, friability & disintegration testers, speed extractor, Autoclaves, ovens, incubators, centrifuges, spectrophotometers, homogenizer, lab mixers, over head stirrer, hotplate stirrer, HPLC solvents & Analytical chemicals, fine powders, glassware’s, all type of consumables.)
Sales Representative
Almasar Technique EST
01.2002 - 01.2004
Selling measuring instruments for physical parameters, temperatures, humidity, air velocity, air volume, co2 level, leak testers, flue gas analyzer.
Prepare quotation after checking with manager for prices.
Follow up customer needs & quotations.
Prepare daily report.
Education
Diploma - Instrumentation & Process Control
Al-Balqa Applied University
Amman
Skills
Specific computer software knowledge meeting business requirement (CRM, ATHENA, C4C, workday, MS word, MS excel, power point, etc)
English language, Arabic mother tongue
Accomplishments
Best Sales Manager 2021 & 2022 Middle East & Africa region.
Complete turnkey project
1- SOFEXPHARMA – KSA
2- ALARAJ MEET PROCESS – JORDAN
3- BIN HAYYAN LABORATORIES – TOXICOLOGY LAB – JORDAN
4- JORDAN UNIVERSITY FOR SCIENCE & TECHNOLOGY – INDUSTRIAL PHARMA LABS – JORDAN
5- UNIVERSITY OF JORDAN – INDUSTRIAL PHARAM LABS – JORDAN