Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Mohammad Abdelkarim

Dubai

Summary

High energy, talented & enthusiastic Data Engineer. Eager to contribute abilities through teamwork and collaboration, while further developing acquired skills and providing meaningful solutions. Highly organized, responsible and well-versed in both SQL and Python. Motivated to learn, grow and excel in the realm of Google Cloud and Data Engineering.

Overview

3
3
years of professional experience

Work History

Senior Data Engineer

Havas Media
07.2023 - Current
  • Utilized Pub/Sub and Dataflow to deploy real-time Data QA methods for website event tags, establishing alerts for immediate notification in case of persistent tag failures which led to a huge decrease in data loss.
  • Employed Serverless DataProc (Python) to efficiently process substantial competitor data on request, prioritizing cost-effectiveness.
  • Developed machine learning pipelines for PR clients to identify their Share of Voice concerning boycott-related discussions across social media posts. Incorporated Vision AI to detect text and brand logos, along with Speech-to-text AI for transcribing audio within videos. This automation streamlined weekly reporting, eliminating manual tasks and reducing daily workload by 2-3 hours.
  • Deeply engaged in the data engineering hiring process and presently overseeing the management of two fulltime individuals.
  • Assisted clients in connecting our Google Cloud Platform (GCP) pipelines with Azure Synapse to offer seamless integration and support.
  • Worked on over 30 clients such as Du, Aldar, Hermes, Chalhoub Group and Nakheel.
  • Selected to be part of Havas' Key Talent program.

Data Engineer

Havas Media
03.2022 - 07.2023
  • Designed and implemented data pipelines from Google Analytics, Google Ads, and various Social Ad Platforms. These pipelines were designed to generate data views optimized for utilization within Business Intelligence (BI) Tools.
  • Implemented Data QA measures on manually entered data (e.g. Campaign/Ad names) to guarantee the effectiveness and reliability of the data.
  • Implemented automated processes within GCP utilizing Scrapers to generate and manage product feeds for Google Merchant Center.
  • Developed over 25 dashboards, actively utilized by both clients and internal team members, using Google Data Studio, Tableau, and Power BI
  • Creating regression-based attribution models utilizing Google Cloud Platform's AutoML for forecasting purposes.
  • Listed in Campaign Middle East "Media Faces to Watch 2022".

Data & Tech Trainee

Havas Media
09.2021 - 03.2022
  • Creating trafficking sheets and trafficking the campaigns through Campaign Manager 360
  • Implementing Pixels for conversion tracking using Google Tag Manager
  • Analyzing Data and creating custom audiences using Google Analytics 4.

IoT Solutions Intern

Software AG
09.2020 - 12.2020
  • Designed a Mobile pollution sensor in which it captures pollution levels across the city, and display the data on a heatmap
  • Led the hardware engineering aspect of the project
  • Presented the project in GITEX 2020.

Education

Bachelor of Science - Electrical Engineering

American University in Dubai
Dubai
04.2021

Skills

  • Python
  • SQL
  • Javascript
  • Google BigQuery
  • Vertex AI
  • Power BI
  • Google Analytics
  • Kafka Streaming
  • Spark Development (Data Proc)
  • Apache Beam (Data Flow)
  • Cloud Computing
  • Data Warehousing
  • API Integrations

Languages

Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)

Timeline

Senior Data Engineer

Havas Media
07.2023 - Current

Data Engineer

Havas Media
03.2022 - 07.2023

Data & Tech Trainee

Havas Media
09.2021 - 03.2022

IoT Solutions Intern

Software AG
09.2020 - 12.2020

Bachelor of Science - Electrical Engineering

American University in Dubai

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Mohammad Abdelkarim