Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mohammad Al-Ahmad

Corporate Communications & Public Relations
Dubai

Summary

Dynamic Corporate Communications and Public Relations Leader with over 17 years of experience in crafting and implementing strategic communication initiatives that enhance brand visibility and reputation. Proven expertise in managing high-impact PR campaigns, crisis communications, and media relations for multinational corporations. Demonstrated success in driving stakeholder engagement and increasing media coverage through strategic messaging and effective media partnerships. Adept at leveraging digital communication platforms to amplify online presence and engagement, consistently aligning efforts with corporate objectives.

Overview

16
16
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Head of Corporate Communications (Promoted)

Aramex PJSC
8 2022 - 12.2023

Spearheaded the development and execution of Aramex's global communication strategy, managing both external and internal communications, public relations, media relations, crisis management, and brand reputation.

Key Responsibilities:

  • Strategic Communications Planning: Developed and implemented comprehensive corporate communications strategies; executed plans for major corporate announcements including M&A activities, partnerships, and quarterly financial results.
  • Brand Management: Enhanced and protected Aramex brand through effective communication strategies, monitored and managed the company's reputation.
  • Public Relations: Managed creation and distribution of press releases, speeches, and public communications; executed senior management profiling strategies.
  • Media Relations: Built and maintained strong relationships with international, regional, and local media outlets; acted as primary point of contact for media inquiries.
  • Content Creation and Management: Oversaw development of high-quality content including press releases, speeches, presentations, and social media posts.
  • Crisis Management: Led development and execution of crisis communication plans; served as a key member of the crisis management team.
  • Internal Communications: Developed and managed internal communication programs to engage and inform employees.
  • Stakeholder Engagement: Developed and maintained relationships with key stakeholders including Securities and Commodities Authority and Dubai Financial Market, investors, customers, and partners.

Senior Corporate Communications Manager

Aramex PJSC
08.2015 - 07.2022
  • Strategic Communications Planning: Developed and implemented comprehensive corporate communications strategies; executed plans for major corporate announcements including M&A activities, partnerships, and quarterly financial results.
  • Brand Management: Enhanced and protected Aramex brand through effective communication strategies, monitored and managed company's reputation.
  • Public Relations: Managed creation and distribution of press releases, speeches, and public communications; executed senior management profiling strategies.
  • Media Relations: Built and maintained strong relationships with international, regional, and local media outlets; acted as primary point of contact for media inquiries.
  • Content Creation and Management: Oversaw development of high-quality content including press releases, speeches, presentations, and social media posts.
  • Crisis Management: Led development and execution of crisis communication plans; served as a key member of the crisis management team.
  • Internal Communications: Developed and managed internal communication programs to engage and inform employees.
  • Stakeholder Engagement: Developed and maintained relationships with key stakeholders including Securities and Commodities Authority and Dubai Financial Market, investors, customers, and partners.

Account Director

Brunswick Group
6 2013 - 7 2015

Led client accounts, developed and implemented strategic PR campaigns, and contributed to the growth and success of clients and the firm.

Key Responsibilities:

  • Client Management: Advised high-profile clients including Abu Dhabi Islamic Bank, Dubai Healthcare City, and Emirates REIT; served as the primary point of contact for assigned clients.
  • Strategy Development: Supported in developing comprehensive PR and communication strategies that align with clients' business goals.
  • Campaign Execution: Oversaw execution of PR campaigns ensuring deliverables are met on time and within budget.
  • Media Relations: Cultivated and maintained relationships with key media outlets, journalists, and influencers.
  • Client Reporting: Monitored, analyzed, and reported on effectiveness of PR campaigns.

Account Manager (Promoted)

Weber Shandwick
4 2012 - 05.2013

Led client accounts, developed and implemented strategic PR campaigns, and contributed to the growth and success of clients and the firm.

Key Responsibilities:

  • Client Management: Advised high-profile clients including Abu Dhabi Islamic Bank, EY, and Amlak Finance PJSC.
  • Strategy Development: Supported in developing comprehensive PR and communication strategies.
  • Campaign Execution: Oversaw execution of PR campaigns ensuring deliverables are met on time and within budget.
  • Media Relations: Cultivated and maintained relationships with key media outlets.

Associate Account Manager (Promoted)

Weber Shandwick
04.2010 - 03.2012
  • Client Management: Advised high-profile clients including Abu Dhabi Islamic Bank, EY, and Amlak Finance PJSC.
  • Strategy Development: Supported in developing comprehensive PR and communication strategies.
  • Campaign Execution: Oversaw execution of PR campaigns ensuring deliverables are met on time and within budget.
  • Media Relations: Cultivated and maintained relationships with key media outlets.

Senior Account Executive

Weber Shandwick
01.2009 - 03.2010
  • Client Management: Advised high-profile clients including Abu Dhabi Islamic Bank, EY, and Amlak Finance PJSC.
  • Strategy Development: Supported in developing comprehensive PR and communication strategies.
  • Campaign Execution: Oversaw execution of PR campaigns ensuring deliverables are met on time and within budget.
  • Media Relations: Cultivated and maintained relationships with key media outlets.

Account Executive

Weber Shandwick
07.2007 - 12.2008

Managed client accounts and executed media outreach programs, contributing to the firm's success.

Key Responsibilities:

  • Client Management: Served as primary point of contact for assigned clients.
  • Campaign Execution: Oversaw execution of PR campaigns.
  • Media Relations: Cultivated and maintained relationships with key media outlets.

Senior Officer, Sales & Ticketing

Royal Jordanian
04.2006 - 06.2007
  • Oversaw issuance, re-issuance, and reservation of tickets for passengers; provided exceptional customer service.

Education

Bachelor's - Marketing

Yarmouk University
Irbed - Jordan
09.2001 - 02.2006

Skills

  • Strategic Communications

  • External Communications

  • Internal Communications

  • Media Relations and Outreach

  • Public Relations

  • Crisis communications

  • Digital and Social Media

  • Stakeholder Engagement

  • Investors Communications

  • Content Development

  • Capital Markets Communications

  • Change Management

Timeline

Senior Corporate Communications Manager

Aramex PJSC
08.2015 - 07.2022

Associate Account Manager (Promoted)

Weber Shandwick
04.2010 - 03.2012

Senior Account Executive

Weber Shandwick
01.2009 - 03.2010

Account Executive

Weber Shandwick
07.2007 - 12.2008

Senior Officer, Sales & Ticketing

Royal Jordanian
04.2006 - 06.2007

Bachelor's - Marketing

Yarmouk University
09.2001 - 02.2006

Head of Corporate Communications (Promoted)

Aramex PJSC
8 2022 - 12.2023

Account Director

Brunswick Group
6 2013 - 7 2015

Account Manager (Promoted)

Weber Shandwick
4 2012 - 05.2013
Mohammad Al-AhmadCorporate Communications & Public Relations