MOHAMMAD ALSERAFY
Dubai
Summary
Senior Business Executive with over 25 years of leadership experience driving commercial growth, operational excellence, and service transformation across multinational industrial organizations including ABB, Siemens, and Franke. Currently leading service operations with full P&L accountability exceeding USD 40M annual revenue, managing teams of up to 40 professionals, managed up 7 countries. Proven track record of doubling business performance, leading restructuring initiatives, and supporting contracts valued up to USD 200M.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Vice President – Motion Service Division (UAE Hub)
ABB Industries LLC
Dubai
09.2019 - Current
- Full P&L responsibility exceeding USD 40M annual revenue
- Leadership of 40+ professionals across multi-country operations
- Develop and execute regional service growth strategies
- Led restructuring and integration initiatives improving operational efficiency
- Overachieved financial KPIs for six consecutive years
- Doubled business performance within five years
- Recipient of regional and global leadership awards
Regional Sales Manager — Industry Customer Service
Siemens LLC
Dubai
05.2012 - 08.2019
- Directed regional service sales strategy across UAE, Oman, Qatar, and Bahrain
- Achieved or exceeded annual sales targets across all fiscal years
- Introduced cybersecurity and digital services portfolio
- Established regional training center generating recurring revenue
- Built regional certified service partner network
Head of Sales & Marketing — Middle East
Franke LLC
11.2010 - 04.2012
- Grew business from AED 4.5M to AED 10M within eight months
- Developed regional distributor networks
- Secured product specification in major regional projects
Regional Sales Manager — UAE & Oman
Aqua Treat LLC
Abu Dhabi
03.2010 - 09.2010
- Established full operational office in Abu Dhabi
- Recruited regional team infrastructure
- Secured first desalination contract with ZADCO
- Achieved ADNOC registration and contractor classification
Regional Sales Manager — Middle East & Africa
Cooper Industries Middle East
Dubai
05.2008 - 11.2009
- Introduced Mass Notification Systems across regional markets
- Secured first deployment with Dubai RTA
- Recognized for first successful international deployment
- Developed regional reseller network
Product Manager — Lower Gulf Region
Siemens LLC
Dubai
05.2005 - 04.2008
- Awarded Best Overall Performance (FY 2005–2006)
- Launched Intelligent Motor Control Center business
- Developed regional channel partners
Product Manager | Sales Engineer
Siemens Limited Egypt
Cairo
09.2000 - 05.2005
- Established strategic manufacturing partnerships
- Supported major industrial project wins
- Expanded regional market penetration
Education
Bachelor of Science - Electrical Engineering
Cairo University
EgyptSkills
- P&L Leadership & Financial Governance
- Regional & Multi-Country Operations
- Business Transformation & Restructuring
- Strategic Growth & Market Expansion
- Commercial Strategy & Contract Leadership
- Operational Excellence
- Service Portfolio Development
- Executive Stakeholder Engagement
- Talent & Succession Planning
- Digital & Service Innovation
Languages
Arabic
First Language
English
Proficient
C2
French
Elementary
A2
German
Intermediate
B1
Certification
- ABB Leadership Development Program — Leadership & Organizational Development
Timeline
Vice President – Motion Service Division (UAE Hub)
ABB Industries LLC
09.2019 - Current
Regional Sales Manager — Industry Customer Service
Siemens LLC
05.2012 - 08.2019
Head of Sales & Marketing — Middle East
Franke LLC
11.2010 - 04.2012
Regional Sales Manager — UAE & Oman
Aqua Treat LLC
03.2010 - 09.2010
Regional Sales Manager — Middle East & Africa
Cooper Industries Middle East
05.2008 - 11.2009
Product Manager — Lower Gulf Region
Siemens LLC
05.2005 - 04.2008
Product Manager | Sales Engineer
Siemens Limited Egypt
09.2000 - 05.2005
Bachelor of Science - Electrical Engineering
Cairo University