MOHAMMAD ALTAHER

achievements:

• Successfully led the team at Rococo Company to reach niche clients in the UAE and secure partnerships with top retailers in the furniture industry, including Finasi Company, the Armani agent in the UAE.
• Oversaw the successful execution of the interior design project for His Highness Palace, delivering high‑quality work that exceeded expectations and resulted in a positive reputation for the company.
• Leveraged strong interpersonal skills to build and maintain relationships with key clients, suppliers, and partners, ensuring excellent service delivery and fostering a positive business environment.

Roles & Responsibilities:

· Management of Commercial and Financial operations of the business, the Monthly P & L reporting with an overall responsibility for the profit and performance of the company

· Management of Estimation and Tendering process with overall responsibility for tender margin and submission to include negotiation and contract implementation of successful bids

· Responsibility of all procurement and subcontracts required to complete projects within the defined budget and timeline

· Preparation of a Business Development Strategy to create a project pipeline with a view to securing ongoing suitable projects that meet the operational and financial ability of the company

· Preparation of periodic reports with respect to the Factory activities and achievements

Achievements:

• In Finance, successfully saved AED 15 million in bank loan interest by utilizing the swap service and fixing the interest rate for 5 years.
• In Manufacturing and factories: Increased the production capacity of the sofa factory from AED 800,000 to AED 1.5 million by streamlining the production stages and implementing a morning and evening shift system.
• Established ROCOCO company specializing focus in projects sales for all factories, providing comprehensive products such as mattresses, kitchens, wardrobes, sofas, and headboards to all factories. This initiative led to increased sales and customer satisfaction.
• Opened retail showrooms across all Emirates, resulting in increased profitability through retail sales.
• Established an internal audit department to improve financial control and provide quarterly reports for the general managers to make informed decisions based on accurate financial data.
• Successfully improved marketing efforts by focusing on social media platforms and establishing a specialized center to address customer inquiries, leading to increased sales and brand awareness for our products.

ACHIVMENTS:

• Reduced cost of sales from 73% to 38% by implementing cost‑saving measures that included controlling raw material prices and expenses.
• Significantly increased the net profit ratio in comparison to previous years, through effective financial management and strategic decision‑making. This was achieved by analyzing the company's financial statements, identifying areas for improvement, and implementing measures to increase revenue and reduce costs. These efforts resulted in a substantial improvement in the company's financial performance, boosting investor confidence and enhancing the company's overall reputation.
• Developed and maintained strong relationships with all raw material suppliers, leveraging the LC bank facility and negotiating for extended credit periods. These efforts resulted in a significant increase in cash flow, allowing the company to close the bank overdraft and save on interest expenses. This also had a positive impact on the net profit, reflecting the effectiveness of the strategies implemented.
• Successfully built a high‑performing sales team that achieved significant business growth, including securing top clients and increasing sales both locally and across the GCC region. Additionally, successfully executed the Rotana Abu Dhabi hotel project, meeting all requirements and exceeding customer expectations. This was achieved through effective leadership, strategic planning, and strong project management skills, resulting in increased market share and improved customer satisfaction. The team was able to effectively identify customer needs, tailor solutions, and execute projects to meet those needs, resulting in long‑term relationships and repeat business. The success of the sales team and project execution had a positive impact on the company's bottom line, contributing to sustained growth and profitability.
• Successfully implemented a strategy to increase production capacity while reducing costs by purchasing new, modern machinery. This resulted in significant time and labor savings, as well as increased efficiency and output. The new machinery also improved product quality and reduced waste, leading to increased customer satisfaction and retention. By leveraging technology and innovation, the company was able to stay competitive and maintain its position as a market leader. The cost savings achieved through this initiative had a positive impact on the company's bottom line, contributing to sustained growth and profitability.

Roles & Responsibilities:

• Providing effective leadership and management to the business, with full responsibility for day‑to‑day operations across multiple departments.
• Developing and implementing efficient operational processes and programs to enhance business performance.
• Directing and supervising various departments to ensure the smooth and efficient running of the company.
• Resolving commercial and contractual disputes in a timely and effective manner.
• Mentoring and training a large team, providing regular feedback and discipline as needed.
• Building strong relationships with key business contacts to promote company interests.
• Prioritizing workload and scheduling to meet performance targets.

Roles & Responsibilities:

• Successfully developed and implemented marketing and sales strategies that increased sales growth from 20% to 80%.
• Oversaw all aspects of product development, from total costing and pricing to packaging, positioning, advertising, and distribution, resulting in successful product launches and increased orders.
• Conducted product promotions, presentations, and demonstrations at trade exhibitions, driving sales and increasing brand visibility.
• Utilized personal network and public information to generate marketing intelligence and sales leads, keeping up‑to‑date with market behavior and competition strategies.
• Monitored competitors' activities and implemented suitable corrective/preventive actions, while maintaining excellent relationships with customers.
• Managed total brand management, including costing and pricing, packaging, positioning, advertising, and distribution, ensuring consistency and efficiency in branding efforts.
• Expanded the distribution network, managed sales territories, quotas, and goals, and stabilized regional markets through effective channel management.
• Led, trained, and monitored the performance of team members, ensuring efficiency in sales operations and successful achievement of individual and company targets

ACHIVMENT:

Exceeded sales targets by a significant margin, increasing monthly sales from 20,000 JD to 650,000 JD in the 1st quarter.

Roles & Responsibilities:

• Establishing the telecom. Dealers' division in the company, by setting up the business processes, hiring team, developing sales and marketing plans.
• Developing strong business relationships with the telecom operators, telecom dealers and sub‑dealers in whole Jordan market by serving the best quality of VOIP services such as Batelco, Zain, Umniah and Orange.
• Negotiating and managing business contacts, legal, terms, quotas and services perspectives.
• Setting up the commission scheme for dealers and sales team.
• Suggesting and implanting new business ideas to enhance sales by maximizing profit and minimizing cost.
• Supervising the BTL distribution process and marketing advertisements

ACHIVMENT

I take great pride in being a member of the Umniah team, where we achieved the remarkable feat of surpassing our six‑month sales target within the very first day of launching. It was an honor to be part of a team that worked tirelessly to develop and execute a successful strategy, resulting in such a tremendous achievement

Roles & Responsibilities:

• Participated in top management to set up Umniah's strategy, sales and marketing plans, action plans and performance management.

• Established dealers' division, carried out the selection process, and prepared agreements and contracts with the legal department.

• Joined the MIS team in developing Umniah's ERP application.

• Managed and maintained the sales and marketing campaign for Ash'hanlak service project, which is a new method of recharging without using vouchers or physical scratch cards.

• Established Ash'hanlak service's division in Umniah, developed and sustained strong business relationships with main dealers and sub‑dealers.

• Coached, trained, and supervised the sales team on a daily basis to assure the success of Ash'hanlak service.

• Planned and forecasted the annual sales and business development budget, targets, and generated periodic reports.

• Maintained market share of products and business development by analyzing and cross‑checking competitors' activity.

Roles & Responsibilities:

• Receiving and following up dealers' queries, LPOs, job orders, quotations, and services delivery (i.e. scratch cards, prepaid lines, bundles, sim‑card, numbers).
• Expanding distribution network, stabilizing regional markets, establish sales territories, quotas & goals to coordinate‑monitor sales distribution/performance.
• Proposing to the dealer's yearly sales plans, setting volumes, share, market growth and financial objectives.
• Assisting the management in preparing and implementing the business development plans and delivers against these plans by effectively deploying the sales budget and sales activity to achieve the organizational objectives.
• Assisting dealers in the stocktaking and inventory management, costing & pricing, documentation & filing, sales forecasting, cash flow & budgeting.
• Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norms.
• Handling customer complaints and resolving issues as necessary.
• Actively monitoring competitor's activities & implement suitable corrective/retaliatory action and develop, maintaining excellent relationships with all customers.
• Reporting to Sales & Marketing Manager.