Mohammad Bdour

• Plan, lead and manage the conceptualization and development of strategies, plans and initiatives, to drive compelling partner and customer value propositions on tactical and strategic level.
• Manage the overall business relationship for partners, focused on retaining, managing, and expanding the impact of each partnership whilst enhancing engagement and revenue from partners, ensuring alignment with the overall marketing strategy.
• Manage, grow and renew partnerships: develop proposals, partner pitches and negotiate new business agreements to enhance existing relationships as well as to drive customer engagement and partner value.
• Manage all Loyalty Partner program operations and marketing activities. Work with Marketing, IT, Finance, Creative, Rewards and Operations to develop briefs, manage approvals and project manage all Partner Marketing activities, including conducting campaign and ROI analysis on all activities.
• Develop and manage comprehensive Marketing Calendar for all Loyalty Partner Programs, including managing marketing budget.
• Lead initiatives of expanding partnership geographies and group efficiency, through looking for opportunities of integration in local and international markets, in order to cross leverage key benefits and tie with other companies and realize competitive advantages.

• Managed financial, operational and human resources to optimize business performance.

ME Digital Group Portfolio:

ExpatWoman.com- leading expat website

EWmums.com- website for mums in English & Arabic EWmoda.com- fashion and lifestyle website

Cobone.com- leading deals website in English & Arabic

• Heading key departments in the company (Sales, Operations, Customer services)
• Member of the board and involving in budgeting, planning and managing the P&L.

• Managing the sales Team in UAE
• Working on closing big group of accounts in UAE and KSA
• Advising sales team (account manager/account directors) on how to structure deals, close deals in UAE & KSA
• Setting up commission parameters for all partnerships’ agreements within different industries/verticals, based on some internal reports that are done by the business analytics team
• Responsible for strategic partnerships: Cobone & Visa, Cobone & Noon.com, Cobone & Pointspay to name a few; work with legal department to ensure the finalization of the agreements if needed
• Responsible for all over company’s monthly target for both UAE and KSA markets by assuring that every account manager is submitting the deals and singing the required number of partners on weekly/monthly basis
• Directing the daily operation for Cobone.com in KSA and UAE directly and through team leaders and coordinators: recruit, train and assess their performance
• Monitoring & controlling quantity and quality of the produced content, signed contracts and published deals using various tools like Teamwork, Google Docs, CMS, Salesforce
• Managing the customer service department in UAE and KSA by using different tools: Avaya System, CMS and Salesforce
• Designing and executing all processes and procedures; coordinating their execution and their impact on other departments in the company
• Working closely with other department managers to meet the overall objectives of the company through regular meetings
• Coordinating with Company’s PRO on obtaining necessary approvals from Dept of Economic Development (DED) and Ministry of Health (MOH)
• Deciding the marketing themes that should be ran on weekly/ monthly basis and share it with marketing team for executions
• Launching new vertical on Cobone in liaison with sales for inventory, marketing for special campaigns and communications
• Following marketing calendar and design marketing emailer: Eid, Valentine, Back To School to name few
• Communicating what have been promise as a marketing support for accounts that the company have signed and make sure we fulfil the commitment and report it back to client: hero banners, push notification, main deal on emailer to name few
• Merchandising the website/app based on Google Analytics and other tools that indicate customers interest.

• Signed partnership agreements with new merchant in various business categories
• Managed Key Accounts (B2B) of over 200 partners of Cobone.com in Dubai & Abu Dhabi
• Signed new partnerships agreement with F&B groups in UAE
• Headed the destination vertical (Hotels) in Dubai & Northern Emirates
• Established and Launched Cobone-Abu Dhabi city from the scratch in the 4th quarter of 2015
• Educated and train partners on company procedures and standards
• Understanding of partner needs and match with company offerings for mutual benefit
• Liaised with the necessary internal departments to ensure campaigns and deals are flawlessly executed and delivered on time
• Performed post-activity analysis for all deals upon completion and report back to the client.

• On boarded new partners and merchants on accruals and redemption basis for Infinia's clients (banks in UAE, Qatar, Jordan, Sri Lanka & Kenya who use our loyalty management system)
• Generated revenues and create value for the organization through strategic partnerships
• Business development: scouting, making proposals and pitch presentations, negotiations and deal closure
• Maintained a highly interactive relationship with accounts to achieve ongoing initiatives
• Worked with internal departments on contracts, renewals and upgrades of existing agreements
• End-to-end responsibility for forging partnerships & alliances for online and offline partners – Partners can be loyalty accelerator partners, loyalty burn partners, voucher partners, ecommerce suppliers, POS partnerships, discount partners, OTA’s etc
• Negotiations and deal closure, including liaising with finance and legal departments, internally
• Handling key relationships with partner merchants for monetization of opportunities.

• Responsible about the development of the IMS (Integrated management system) Manual that was used in the quality check in the sites and the head office
• Responsible about the internal communication in the HSEQ department
• Coordinated training sessions for the employees in the sites with Dubai Municipality, Tarakhes, Civil Defense and Ministry of Health, to assure that the sites QA/QC staff are qualified to the client/consultant & government standards and requirements.

• Managed team of four members: graphic designer, social media officer, two marketing officers
• Defined and implement an all-encompassing marketing strategy for the entire events, including the exhibitors, visitors and exhibition attendees
• Calculated and monitored the overall budget and media plan
• Participated in the development of annual marketing strategy, objectives and calendar as well as marketing expense budgets
• Negotiated media deals with relevant organizations to gain maximum exposure whilst remaining within budgets
• Coordinated with PR Agency
• Led the design/production of all marketing collaterals including web banners/emails, print advertisements
• Handled Digital Marketing activities
• Responsible about the corporate outreach in the region (Jordan, Oman, Bahrain, Kuwait and UAE) and Increased brand awareness
• Handled the entire event for UK and USA institution in the region
• Conducted surveys in order to evaluate the reach of Bridge brand in the region.

• Worked in the RDC ”retail distribution channels” department
• Sell life insurance (retirement & education plans)