Mohammad Eshgi
Dubai,UAE
Summary
Dynamic and results-driven Brand Manager with a proven track record of developing and executing successful brand strategies that drive growth, increase market share, and enhance brand equity. Over 5 years of experience in brand development, marketing campaigns, product positioning, and consumer engagement across diverse industries. Adept at translating consumer insights into compelling brand narratives, managing cross-functional teams, and leading end-to-end brand initiatives from concept to execution. Strong business acumen combined with creative thinking, digital fluency, and a passion for building impactful, consumer-centric brands.
Overview
4
4
years of professional experience
4042
4042
years of post-secondary education
1
1
Certification
Work History
General manager
Action Park
Dubai, UAE
09.2022 - 03.2025
- Led the overall brand experience and positioning of Action Park, ensuring alignment between customer touchpoints, marketing, and on-ground operations to enhance brand perception.
- Developed and implemented promotional campaigns, partnerships, and activations targeting youth and families, resulting in increased footfall and brand engagement.
- Oversaw the creative direction and visual identity across the park’s facilities, merchandise, and online presence, maintaining consistent brand messaging.
- Collaborated with design and content teams to develop branded materials, including signage, packaging, social media content, and promotional assets.
- Conducted market research and customer feedback analysis to refine offerings and tailor the brand strategy to target audience preferences.
- Managed cross-functional teams (marketing, operations, retail) to execute brand initiatives and seasonal campaigns that aligned with business goals.
- Played a key role in product development and service innovation to differentiate the brand in a competitive market.
- Built strategic relationships with vendors, influencers, and community partners to extend the brand’s reach and cultural relevance.
- Ensured brand consistency and high standards across customer experience, from entry points to post-visit engagement.
Business Development Manager
Action Park
Dubai, UAE
04.2022 - 09.2022
- Spearheaded strategic initiatives to grow brand presence, revenue streams, and customer base through partnerships, events, and product innovation.
- Identified and pursued high-impact collaborations with local brands, influencers, and communities that aligned with the park’s brand identity and target audience.
- Contributed to the brand positioning by developing themed experiences and activations that strengthened emotional connection with the audience.
- Conducted competitive analysis and market trend research to inform product offerings, campaign development, and brand strategy.
- Led cross-functional coordination with marketing and operations teams to ensure cohesive roll-out of branded campaigns and promotional activities.
- Played a key role in shaping the customer journey by recommending and implementing enhancements based on insights and feedback.
- Developed pitch decks, brand partnership proposals, and sales materials that reflected the park’s tone of voice and visual identity.
- Supported merchandising strategies and helped align product selection with the park’s lifestyle brand image.
- Delivered monthly performance reports, offering data-driven insights to improve brand visibility and customer engagement.
Purchasing Officer
Gulf Of Aden shipping
Dubai, UAE
01.2021 - 04.2022
- Actioned quality non-conformance within defined timeframes to minimise revenue loss.
- Generated forecasting models to predict supply and demand, using results to inform purchasing decisions.
- Established and managed relationships with new and existing suppliers to strengthen supply chain.
- Secured cost-effective sales orders for bespoke items and seasonal goods.
- Kept clear, up-to-date records of stock, components and materials.
- Reviewed and renegotiated key contracts to maintain cost-effectiveness.
- Presented accurate quarterly stock figures to monitor department success.
Education
Bachelor of Business Administration - Commerce
University of Baguio
Baguio 03/2020 - 12.2020
Bachelor of Business Administration -
Ontario Tech University
Oshawa 09/2016 - 01.2020
Skills
- Brand strategy & positioning
- Creative direction & visual identity
- Marketing campaign planning
- Consumer insights & market research
- Strategic partnerships & collaborations
- Product & experience innovation
- Team & project leadership
- Retail branding & customer experience
- Merchandise development
- Storytelling & brand communication
Certification
- Training course for Project Management Professional. (Riyadh-Aug'20)
• The Basics of Marketing Plans. (Riyadh-Sep'20)
• Managements and Design of Products. (Riyadh-Sep'20)
Timeline
General manager
Action Park
09.2022 - 03.2025
Business Development Manager
Action Park
04.2022 - 09.2022
Purchasing Officer
Gulf Of Aden shipping
01.2021 - 04.2022
Bachelor of Business Administration - Commerce
University of Baguio
03/2020 - 12.2020
Bachelor of Business Administration -
Ontario Tech University
09/2016 - 01.2020
Similar Profiles
Zackary ErlandZackary Erland
Team Member at Slick City Action ParkTeam Member at Slick City Action Park
Shakeiria HollowayShakeiria Holloway
Event Host at Xtreme Action ParkEvent Host at Xtreme Action Park
Mydayjah LeclairMydayjah Leclair
Event Host and Server at Xtreme Action ParkEvent Host and Server at Xtreme Action Park