
Dynamic Sustainability and ESG Leader with over 19 years of experience in driving enterprise-wide sustainability strategies, net-zero initiatives, and ESG performance transformation across real estate, energy, public, and private sectors in the Middle East.
Proven history of designing and implementing pioneering sustainability frameworks, including the region’s first SBTi-aligned Net Zero Plan for real estate, contributing to notable ESG rating improvements (DJSI, MSCI, Sustainalytics). Talent for building, scaling, and leading best-in-class teams to ensure high levels of performance. Well-versed in establishing governance models, cascading KPIs across diverse stakeholders, and delivering transparent, data-driven sustainability reporting. Adept at consultancy leadership, client portfolio growth, and transforming organizational culture toward sustainability excellence. Skilled in stakeholder engagement, global representation at premier sustainability forums (COP28, Abu Dhabi Sustainability Week), and accelerating green financing initiatives.
Leads collaboration among the national Green Building Councils (GBCs) across the Middle East and North Africa to accelerate sustainable built-environment transformation.
Responsibilities include:
1. Strategic leadership: guiding the network’s regional agenda in line with WorldGBC’s global strategy (climate action, health & wellbeing, resource efficiency, and resilience).
2. Collaboration & alignment: facilitating knowledge exchange and joint initiatives among MENA GBCs.
3. Representation: acting as the regional voice in WorldGBC’s global forums and advocating for the MENA region’s priorities in global sustainability dialogues.
4. Engagement & partnerships: connecting governments, private sector leaders, and regional organizations to promote green building policies, net-zero pathways, and capacity building.
5. Mentorship & support: helping strengthen the capability and visibility of emerging GBCs in the region.
Orchestrated alignment of all business segments and subsidiaries, including Egypt and London operations, with Group wide sustainability goals, ensuring accountability and seamless integration across units. Built governance frameworks and delivered performance reports to senior leadership to enhance transparency and progress monitoring. Led sustainability communications, training, and capacity building initiatives to embed a sustainability culture organization wide.
· Developed Aldar’s Group level, SBTi aligned Net Zero Action Plan, the first in MENA real estate, while representing Aldar on SBTi’s global Buildings Sector Guidance advisory group.
· Drove major ESG performance gains: DJSI (3 to 61), MSCI (CCC to BBB), and Sustainalytics (Medium to Low Risk).
· Initiated and launched the Real Estate Climate Pledge (2023), securing decarbonization commitments from key supply chain partners.
· Represented Aldar on leading sustainability platforms including COP28, SBTi Advisory Group, Developers Leaders Forum, and Abu Dhabi Sustainability Week.
· Authored the Group’s annual sustainability report, strengthening reputation and investor confidence.
· Led a cross functional team executing sustainability strategy, governance, performance, and ESG due diligence for investments, driving measurable environmental and business outcomes.
· Advanced green financing by aligning asset portfolio KPIs, targets, and assurance with global frameworks and investor expectations.
Orchestrated alignment of all business segments and subsidiaries, including Egypt and London operations, with Group wide sustainability goals, ensuring accountability and seamless integration across units. Built governance frameworks and delivered performance reports to senior leadership to enhance transparency and progress monitoring. Led sustainability communications, training, and capacity building initiatives to embed a sustainability culture organization wide.
· Developed Aldar’s Group level, SBTi aligned Net Zero Action Plan, the first in MENA real estate, while representing Aldar on SBTi’s global Buildings Sector Guidance advisory group.
· Drove major ESG performance gains: DJSI (3 to 61), MSCI (CCC to BBB), and Sustainalytics (Medium to Low Risk).
· Initiated and launched the Real Estate Climate Pledge (2023), securing decarbonization commitments from key supply chain partners.
· Represented Aldar on leading sustainability platforms including COP28, SBTi Advisory Group, Developers Leaders Forum, and Abu Dhabi Sustainability Week.
· Authored the Group’s annual sustainability report, strengthening reputation and investor confidence.
· Led a cross functional team executing sustainability strategy, governance, performance, and ESG due diligence for investments, driving measurable environmental and business outcomes.
· Advanced green financing by aligning asset portfolio KPIs, targets, and assurance with global frameworks and investor expectations.
· Developed Aldar’s Group sustainability strategy and governance.
· Drove major ESG performance gains: DJSI (3 to 61), MSCI (CCC to BBB), and Sustainalytics (Medium to Low Risk).
· Initiated and launched the Real Estate Climate Pledge (2023), securing decarbonization commitments from key supply chain partners.
· Authored the Group’s annual sustainability report, strengthening reputation and investor confidence.
· Led a cross functional team executing sustainability strategy, governance, performance, and ESG due diligence for investments, driving measurable environmental and business outcomes.
· Advanced green financing by aligning asset portfolio KPIs, targets, and assurance with global frameworks and investor expectations.
Advised clients on sustainability reporting, materiality assessments, and stakeholder engagement in alignment with global standards, such as GRI, TCFD, IPIECA, stock market requirements, and SDGs. Oversaw advisory engagements across the UAE, Qatar, and Jordan, delivering robust sustainability strategies and ESG frameworks for clients across government, industrial, finance, and energy sectors.
· Led advisory delivery across diverse sectors, managing sustainability consulting engagements for high-profile clients across the private sector, public entities, stock exchanges (e.g., DFM, ADX), and non-profits, demonstrating versatility and strategic insight.
· Cultivated and expanded strategic client relationships, providing trusted advisory services to key accounts such as ENEC, Etisalat, and Mubadala Petroleum, while growing and strengthening the sustainability services team.
· Led and empowered a high-performing team by supporting onboarding, enabling professional development, and aligning team capabilities with evolving business needs and client expectations.
· Directed operational excellence, leading team operations with a focus on quality, accountability, and consistent service delivery.
· Led broad client portfolio across the Gulf, including organizations such as RAKBANK, Saudi Telecom Company (STC), Takamol Holding, SEDCO Holding, and TECOM Group, supporting their sustainability goals through tailored consulting strategies.
· Managed high-profile key accounts, including Emirates Nuclear Energy Corporation (ENEC), Etisalat, Dubai Financial Market, Abu Dhabi Securities Exchange (ADX), Abu Dhabi Chamber of Commerce, Mubadala Petroleum, TECOM Group, RAKBANK, Saudi Telecom Company (STC), Takamol Holding, and SEDCO Holding, driving client relationships and sustained business growth.
Delivered GRI-compliant sustainability reports and strategic frameworks for prominent clients, including large holding companies and conglomerates. Managed and oversaw stakeholder engagement initiatives for major corporate groups.
· Led and spearheaded stakeholder engagement initiatives for major accounts such as Alturki Holding, Arabtec Holding, and NMC Healthcare Group, with keen focus on aligning sustainability goals with business priorities.
· Mentored and developed junior consultants while enhancing team capabilities in sustainability reporting and advisory services.
· Played key role in business development by nurturing client relationships, contributing to repeat engagements, and expanding the firm’s project pipeline; secured new projects through successful client renewals and strategic business development activities.
· Contributed to a diverse client portfolio that includes Alturki Holding, Arabtec Holding, Deba Group, and ORPIC, while providing tailored sustainability solutions across various sectors.
· Managed end-to-end project lifecycles with keen focus on ensuring on-time delivery of high-impact sustainability initiatives with consistent quality and client stratification.
Note: The first three months of this engagement were with Sustainable Square Saudi.
Advised nonprofit sector clients, such as NGOs and endowment organizations, as well as private sector clients on sustainability frameworks and business excellence models, aligning organizational strategies with national development goals. Conducted gap analyses/maturity assessments to identify performance improvement opportunities in environmental, social, and governance areas.
· Established Sustainability Advisory practice from inception, including creating service offerings, value propositions, and pricing frameworks tailored to client needs.
· Designed and implemented standardized project delivery models, including work breakdown structures, to streamline execution for NGOs and endowment organizations.
· Directed sustainability management and strategic planning initiatives for prominent nonprofit and charitable organizations, while delivering actionable strategies and implementation roadmaps.
· Provided advisory support to a distinguished portfolio of clients, including Alrajhi Endowments, Nama'a Charity, Alber Makkah Charity, Zamzam Society, Mohammad Almuhaisni Endowments, and Shaqaiq Charity.
· Led sustainability management and strategic planning projects for NGOs and endowment organizations, delivering actionable strategies and implementation roadmaps.
Collaborated with business development to craft winning proposals, leading pitches, negotiations, and securing new projects with both existing and potential clients. Led sustainability project delivery across government, private, and NGO sectors, consistently meeting client objectives. Facilitated sustainability report assurance while enhancing client transparency and compliance.
· Contributed to establishment and expansion of the firm’s third regional hub in Doha, including supporting office launch, team recruitment, onboarding, and ongoing management.
· Directed end-to-end sustainability projects, from strategy formulation through to report development, for high-profile clients, including ADNOC Offshore, Union National Bank, KAEC, Qatar Steel, QAFAC, WOQOD, and ORYX GTL.
· Facilitated third-party assurance processes and helped clients build stakeholder councils to enhance transparency/governance.
· Enabled six clients to secure first-place honors in prestigious HSE and sustainability awards across UAE and Qatar.
· Built Qatar’s advisory team through recruitment and training to ensure high-quality project delivery.
· Nurtured relationships with key clients including ADNOC Offshore, Union National Bank (UAE), Department of Transport (Abu Dhabi), King Abdullah Economic City (Saudi Arabia), Arab Bank (Jordan), Department of Municipal Affairs (Abu Dhabi), OMRAN (Oman), and leading Qatari companies such as Qatar Steel, QAFAC, WOQOD, ORYX GTL, M Power, and Qatar Petroleum (QP).
· Supported research and contributed to major regional sustainability initiatives, including the ‘Responsible Competitiveness in the Arab World (2009)’ and ‘Responsible Competitiveness in Jordan (2009)’ reports, as well as IFC’s “Sustainable Investment in the Middle East and North Africa” report (2010).
· Advised diverse clients across key sectors, including government, finance, and energy, on sustainability strategy development, reporting frameworks, and stakeholder engagement.
Collaborated with business development to craft winning proposals, leading pitches, negotiations, and securing new projects with both existing and potential clients. Led sustainability project delivery across government, private, and NGO sectors, consistently meeting client objectives. Facilitated sustainability report assurance while enhancing client transparency and compliance.
· Directed end-to-end sustainability projects, from strategy formulation through to report development, for high-profile clients, including ADNOC Offshore, Union National Bank, KAEC, Qatar Steel, QAFAC, WOQOD, and ORYX GTL.
· Facilitated third-party assurance processes and helped clients build stakeholder councils to enhance transparency/governance.
· Enabled six clients to secure first-place honors in prestigious HSE and sustainability awards across UAE and Qatar.
· Built Qatar’s advisory team through recruitment and training to ensure high-quality project delivery.
· Nurtured relationships with key clients including ADNOC Offshore, Union National Bank (UAE), Department of Transport (Abu Dhabi), King Abdullah Economic City (Saudi Arabia), Arab Bank (Jordan), Department of Municipal Affairs (Abu Dhabi), OMRAN (Oman), and leading Qatari companies such as Qatar Steel, QAFAC, WOQOD, ORYX GTL, M Power, and Qatar Petroleum (QP).
· Supported research and contributed to major regional sustainability initiatives, including the ‘Responsible Competitiveness in the Arab World (2009)’ and ‘Responsible Competitiveness in Jordan (2009)’ reports, as well as IFC’s “Sustainable Investment in the Middle East and North Africa” report (2010).
· Advised diverse clients across key sectors, including government, finance, and energy, on sustainability strategy development, reporting frameworks, and stakeholder engagement, strengthening partnerships and advancing ESG goals.
Collaborated with business development to craft winning proposals, leading pitches, negotiations, and securing new projects with both existing and potential clients. Led sustainability project delivery across government, private, and NGO sectors, consistently meeting client objectives. Facilitated sustainability report assurance while enhancing client transparency and compliance.
· Directed end-to-end sustainability projects, from strategy formulation through to report development, for high-profile clients, including ADNOC Offshore, Union National Bank, KAEC, Qatar Steel, QAFAC, WOQOD, and ORYX GTL.
· Facilitated third-party assurance processes and helped clients build stakeholder councils to enhance transparency/governance.
· Enabled six clients to secure first-place honors in prestigious HSE and sustainability awards across UAE and Qatar.
· Built Qatar’s advisory team through recruitment and training to ensure high-quality project delivery.
· Nurtured relationships with key clients including ADNOC Offshore, Union National Bank (UAE), Department of Transport (Abu Dhabi), King Abdullah Economic City (Saudi Arabia), Arab Bank (Jordan), Department of Municipal Affairs (Abu Dhabi), OMRAN (Oman), and leading Qatari companies such as Qatar Steel, QAFAC, WOQOD, ORYX GTL, M Power, and Qatar Petroleum (QP).
· Supported research and contributed to major regional sustainability initiatives, including the ‘Responsible Competitiveness in the Arab World (2009)’ and ‘Responsible Competitiveness in Jordan (2009)’ reports, as well as IFC’s “Sustainable Investment in the Middle East and North Africa” report (2010).
· Advised diverse clients across key sectors, including government, finance, and energy, on sustainability strategy development, reporting frameworks, and stakeholder engagement, strengthening partnerships and advancing ESG goals.
Conducted about 250 Corporate Social Responsibility (CSR) audits at suppliers’ facilities in Jordan, Lebanon, and Syria, as a prerequisite to US and European buyers. The audit scope included health and safety assessments at factories and employees’ accommodations, a review of labor practices, employee and management interviews, and the development of the audit report.
Sustainability Strategy Development
Lead Executive Development Program, INSEAD Business School
Lead Executive Development Program, INSEAD Business School
Business & Climate Change: Towards Net Zero Emissions, Cambridge Institute for Sustainability Leadership
Real Estate Economics and Finance, London School of Economics and Political Science
Social Return on Investment (SROI) Practitioner Training, Social Value UK
Blue Ocean Strategy Course
OH&S Management System Lead Auditor Training (OHSAS 18001:2007), British Standards Institution (BSI)
Worldwide Responsible Apparel Production (WRAP), Certified Internal Auditor