Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
Generic
Mohammad Omari

Mohammad Omari

Paid media & Social media specialist
Dubai

Summary

My passion for the media landscape fuels my proactive approach to learning and contributing. I aim to craft innovative media strategies that effectively connect clients with new audiences and unlock untapped markets. I prioritize understanding consumer behavior and staying current with the latest digital media trends and innovations to inform strategic planning and identify emerging opportunities.


Overview

8
8
years of professional experience
4
4
years of post-secondary education
3
3
Certifications

Work History

Social Media Manager

VEE Production House Advertising Agency
01.2020 - Current
  • Manage and update social media accounts for multiple platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
  • Developing and executing media strategies across social media, paid media, programmatic, and online/offline channels for both local and international markets.
  • Create engaging content, including text, images, and videos, that resonates with the targeted audience.
  • Monitor and respond to comments, messages, and reviews from followers and customers.
  • Analyze social media data to track performance and identify trends.
  • Monitoring industry trends, competitive landscape, and emerging technologies to provide innovative solutions to clients.
  • Allocating budgets on the right media mix and monitoring costs to maximize return on investment (ROI)..
  • Researching, collecting, and analyzing data utilizing tools such as Hootsuite, Sprout social, Google Analytics, and more to conduct thorough market research to identify target audience demographics, preferences, and behavior
  • Leading a team of account managers, graphic designers photographers and videographers.
  • Media mix and advertising formats evaluation and testing to enhance campaign reach and effectiveness.
  • Developing and executing influencer marketing strategies, managed public relations campaigns, UGC (user generated content) to drive positive media visibility.

Digital Marketing Officer

Mirage Capital Properties
01.2023 - 12.2023
  • Drive paid Email-Marketing campaigns (executing, measuring, and analyzing)
  • Website and SEO copywriting
  • Developing Strategic planning according to the company’s marketing road map
  • Measure & report all driven digital marketing campaigns across various platforms (ROI KPI’s)
  • Website optimization SEO friendly, track and report using Meta, google tag managers and Web Tools
  • Analyzing customer behavior on the exciting website & social media visits and conversions
  • Deliver high performance Meta campaigns with a focus of Leads & Sales.
  • Measure Facebook campaigns performance through CRM using Facebook pixel
  • Conduct regular performance evaluations, generate reports, and present comprehensive campaign performance reports to clients, highlighting key metrics, achievements, and areas for improvement.
  • Social media marketing with day-to-day tracking of new trends.

Commercial Acting Supervisor

Umniah Telecommunications
03.2020 - 02.2023

Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.

• Answers questions from clients about latest product and services.

• Maintains excellent relationships with clients through superior customer service.

• Tracks sales data and works to meet quotas or sales team goals to maintain high ROI.

• Organize, plan, and supervise day-to-day work for assigned employees.

• Provide ongoing coaching to support effective job performance.

• Conduct constructive and timely performance evaluations.

• Implement coaching and corrective performance plans where required.

Social Media Team Leader Assistant - Youth Unit

Umniah Telecommunication
01.2017 - 01.2020
  • Responding to customer enquiries promptly and accurately via phone, email, chat, and social media platforms.
  • Identifying customers' needs and help them in using specific features.
  • Monitoring customer complaints on social media and reaching out to provide support.
  • Following up with customers to make sure that their problems are solved.
  • Communicating with the rest of the team to find solutions to customer's issues.
  • Maintaining customer service standards by responding to all contacts promptly while remaining courteous and professional.
  • Update the internal database with information about technical issues and useful discussions with customers.
  • Share customer feedback and feature requests with the product, sales, and marketing teams.
  • Communicating with managers to find the best solutions to customers issues.
  • Maintaining helpful and professional behavior always.

Education

BBA - Business Management

BAU Al Balqa Applied University
Jordan
04.2015 - 01.2019

Skills

Excellent computer skills (Word, Excel, PowerPoint, Publisher)

Certification

The Complete Digital Marketing Course - Udemy Academy

Timeline

The Complete Digital Marketing Course - Udemy Academy

02-2023

Digital Marketing Officer

Mirage Capital Properties
01.2023 - 12.2023

Copywriting Course by Tamsin Henderson

04-2022

Commercial Acting Supervisor

Umniah Telecommunications
03.2020 - 02.2023

Social Media Manager

VEE Production House Advertising Agency
01.2020 - Current

Sell Like a Pro Course

02-2019

Social Media Team Leader Assistant - Youth Unit

Umniah Telecommunication
01.2017 - 01.2020

BBA - Business Management

BAU Al Balqa Applied University
04.2015 - 01.2019
Mohammad OmariPaid media & Social media specialist