Mohammed Abdullah Abdoun
Dubai
Summary
Over 18 years of experience in Stores in Saudi Arabia and United Arab Emirates. Experience in working, managing and leading large teams up to 275 co-workers. Ability and experience in linking Business Strategy to People Strategy. Strong People Management Skills; Result Oriented and Process Driven. Good understanding of IKEA, its culture, values and principles. I’ve joined IKEA in 2007, and worked in 5 different stores, Participated in opening two new stores, that includes the commercial planning and the store build up (CBU1 /CBU2).
Overview
17
17
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
Work History
Deputy Sales Manager
IKEA – DFC
01.2022 - Current
- Setting priorities of the commercial agenda and meeting on a weekly basis to discuss the commercial priorities, future needs, changes, business update, action plan, together with the members of the Commercial Team
- Motivating the team to take ownership in achieving the overall goals and the IKEA objectives
- Participating in the development and implementation of commercial strategies to exceed customers, visitors needs and expectations and thereby deliver long-term profitability and business growth
- Establishing an annual budget for the store and reviewing it on weekly and monthly basis; additionally, providing strategic inputs in commercial business planning with and active follow up
- Building and creating service level agreements with different departments & 3rd parties to lead the commercial action plan for the achievement of the agreed goals to maximize sales and generates sustained long- term profitability
- Setting up commercial structure moving forward based on market trends, taking into consideration increase competition and the overall macro and micro economics conditions whenever possible.
Commercial Activity Leader
IKEA – DFC
01.2021 - 01.2022
- Engage with cross-functional teams and communicate effectively to align commercial activities with business objectives
- Drive sales and profitability through strategic planning and performance analysis
- Enhance customer experience by organizing engaging events and promotions
- Oversee visual merchandising and product presentation
- Collaborate with In store marketing team to execute/enhance promotional Campaigns
- Monitor inventory levels and coordinate with SSS for optimal stock availability
- Continuously seek opportunities to improve commercial activity effectiveness and efficiency.
Sales Manager
IKEA Jeddah (KSA)
01.2014 - 01.2018
- Was in one of the busiest stores in the world during FY 2015/2016
- During the same year, we exceeded the target by 16%
- Was leading a team of sales that consisted of over 250 co-workers
- Rebuilds in Key areas of the store like PAX (108 index after rebuild), workspaces (128 Index after rebuild), Decoration (Plus 10 index after rebuild), Children’s IKEA refresh (Plus 10 after rebuild), Home organization Rebuild (plus 5)
Shopkeeper
IKEA Dahran (KSA)
01.2010 - 01.2014
Sales Team Leader
IKEA Dahran (KSA)
01.2007 - 01.2010
Education
Bachelor’s degree - Telecommunications Engineering
Multimedia University
Malaysia 01.2003 - 04.2006
Certification
Sales Manager inter IKEA system B.v. 2014
Timeline
Deputy Sales Manager
IKEA – DFC
01.2022 - Current
Commercial Activity Leader
IKEA – DFC
01.2021 - 01.2022
Sales Manager inter IKEA system B.v. 2014
04-2014
Sales Manager
IKEA Jeddah (KSA)
01.2014 - 01.2018
Leadership module 1 , 2 , 3
03-2013
Meet and greet
05-2012
Shopkeeper
IKEA Dahran (KSA)
01.2010 - 01.2014
Shopkeeper training
04-2009
Sales Team Leader
IKEA Dahran (KSA)
01.2007 - 01.2010
Bachelor’s degree - Telecommunications Engineering
Multimedia University
01.2003 - 04.2006
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