MOHAMMED ADIL

• Managed a team of five : two community managers and three interns
• Researched latest market trends and analyzed data to develop public relations strategies and tactics.
• Drove cross-functional collaboration with focus on quality service delivery.
• Created and implemented systems and processes for monitoring media coverage.
• Increased brand awareness by developing and implementing effective social media strategies.
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.
• Prepared RFP and RFQ responses for new business pitches and presentations.
• Analyzed and reported social media and online marketing campaign results.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
• Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
• Managed multiple social media platforms, ensuring consistent brand voice and message.
• Taught in-house employees strategies for successful internal and external communications.
• Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
• Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.
• Cultivated strong corporate image and identity with clear branding.
• Developed targeted advertising campaigns, driving website traffic and generating leads.
• Managed editorial calendars and rescheduled PR events and meetings.
• Increased customer engagement through social media.
• Suggested and implemented new features to develop brand awareness.
• Streamlined content creation processes, improving efficiency while maintaining quality standards.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Effectively managed crises communication during unfavorable situations protecting company's reputation online.
• Built and strengthened industry partnerships to improve product placements, amplify coverage, and maximize effectiveness of marketing strategies.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.

• Managed the Community Management team.
• Reduced response time for customer inquiries on social media channels by implementing an efficient monitoring system.
• Collaborated with marketing team to create visually appealing graphics for social media campaigns, increasing click-through rates.
• Trained and mentored junior team members in social media best practices, ensuring consistent quality across the department.
• Conducted regular competitor analysis to identify new opportunities for growth and differentiation within the market space.
• Analyzed social media performance data, identifying trends and making adjustments to improve overall effectiveness.
• Increased customer engagement through social media.
• Conducted daily updates to social media profiles to boost company online presence.

Brands:

Nescafe Dolce Gusto, Jotun Paints, Tilal Al Ghaf, Al Zahia, IMKAN Properties, Panadol, Sensodyne, Otrivin, Voltaren, Centrum, Burger King, Buffalo Wild Wings, Texas Chicken, DTCM, Heinz, New Murabba Development Company, Castrol, ADCB, L'Oreal, Nokia, Tefal, Moulinex, Regaine, Avalon Pharma, Jarir

• Utilized machine learning algorithms for better understanding of user behavior on various social platforms, resulting in improved targeting and engagement.
• Proofread online news items and assembled monthly e-newsletters.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Conducted deep-dive analyses into customer sentiments, leading to more targeted and effective content creation.

• Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
• Streamlined account management processes for increased efficiency and improved client retention rates.
• Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
• Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.

Brands: Lurpak, Puck, Starbucks, Arla Foods, VisitBritain, British Council, Oasis, Mister Baker, Lacnor, Wego, Barilla, The Three Cows,

• Increased brand awareness by developing and executing effective influencer marketing campaigns.
• Amplified brand messaging by collaborating with other influencers for cross-promotions and guest appearances.
• Monitored campaign performance to make data-driven adjustments and optimize results.
• Expanded social media following with strategic use of hashtags, geotags, and user-generated content.
• Maintained a professional online presence while authentically engaging followers in conversations about products and lifestyle choices.
• Managed collaborations effectively by negotiating contracts, setting clear expectations, and maintaining open communication channels between all parties involved.
• Optimized engagement rates by analyzing analytics data to determine optimal posting times.

Brands: IGN, TechRadar, CNet

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