Mohammed Al-Shawwa
Dubai
Summary
Forward-thinking Senior Manager adept at managing teams of up to 20 employees with 10 direct reports to accomplish challenging objectives. Imparts clear vision to guide cohesive, high-performing teams.
More than 15 years of experience in market research and consumer insights, working with major clients in the UAE, KSA and the region on key strategic projects, and providing actionable insights that assist clients in developing business growth strategies.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Manager - Consumer Insights
NielsenIQ
Sharjah
09.2018 - Current
- Designed and led major end-to-end, multi-layered and multi-faceted and innovative data driven research projects, involving Net Promoter Score (NPS), Customer Satisfaction (CSAT), in addition to customer Segmentation, Customer profiling, Brand Health Tracking, U&A, and pricing structure studies.
- Recommended and implemented successful strategies to maximize revenue.
- Examined quarterly financials to determine business operating capacity.
- Provided strong leadership to enhance team productivity and morale.
- Analyzed revenue distribution, bank reconciliations and account analysis documents to execute month-end closing.
- Developed proposals and presentations for internal and external audiences.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Identified cost improvement changes and cost savings plans to increase company savings.
- Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives. Responsible for handling key strategic projects and upsell of projects, that develop and drive the revenues of the company.
- Led multiple internal and external training sessions and workshop in matters related to consumer insights and market research.
Head of Market Studies
Bank of Jordan
Amman
01.2018 - 08.2018
- Established and successfully led the Market Studies Unit at Bank of Jordan, and set its strategic direction.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Carried out day-to-day duties accurately and efficiently.
- Conducted research, gathered information from multiple sources and presented results.
- Prepared variety of different written communications, reports and documents.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Participated in team-building activities to enhance working relationships.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Developed and maintained courteous and effective working relationships.
- Created plans and communicated deadlines to complete projects on time.
Research Manager
Arab Advisors Group
Amman
07.2013 - 12.2017
- Maintained budget guidelines, approved all expenses and submitted timely financial reports.
- Conveyed technical information in easily understood terms for non-technical individuals.
- Developed relationships and communicated with clients to explain proposals, present research findings or discuss project status.
- Evaluated team member work for quality, ethics and compliance with project specifications.
- Built and strengthened field partnerships to advance group research and awareness of activities.
- Investigated, compiled and modeled information for detailed project proposals.
- Developed and implemented plans and protocols for ongoing research, special projects and testing protocols.
- Planned or directed research, development or production activities.
- Exceeded goals through effective task prioritization and great work ethic.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Increased customer satisfaction by resolving issues.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Worked with customers to understand needs and provide excellent service.
Senior Research Analyst
Arab Advisors Group
Amman
05.2010 - 06.2013
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Analyzed statistical data using both modern and traditional methods.
- Interpreted data and made recommendations from findings.
- Evaluated potential subject participants to assess suitability for planned studies.
- Supported design and implementation of survey instruments to obtain study information.
- Tracked key metrics and developed spreadsheets and data models.
- Attracted new clients by creating and implementing innovative marketing strategies.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
Associate
Synergy Consulting Group
Amman
01.2010 - 04.2010
- Worked varied hours to meet seasonal and business needs.
- Liaised with customers to assist with computing operations and resolve concerns.
- Created solutions for customers to satisfy specific needs, quality and budget.
- Participated extensively in HR and Management Consulting projects.
IBM Solutions Administrator
Specialized Technical Services
Amman
08.2009 - 12.2009
- Conducted research, gathered information from multiple sources and presented results.
- Developed, configured and maintained advanced IT solutions for major clients in the region.
- Supervised the installation and configuration of advanced IBM solutions on client servers operating in Windows, Linux, UNIX, and AIX environments.
Technology Associate
EY
Amman
03.2008 - 08.2009
- Answered user inquiries regarding computer software or hardware operation to resolve problems.
- Maintained inventory for computers, other technology equipment and software.
- Set up equipment for employee use by properly installing cables, operating systems and appropriate software.
- Set up new computers and related equipment and configured new computers for network and internet access.
Education
Bachelor of Science - Computer Engineering
University of Jordan
Amman, Jordan Skills
- Customer Experience
- Brand Health Tracking
- Market Segmentation
- Pricing Studies
- Concept and copy testing
- Mystery shopping
- Business Process Improvement
- Statistical Analysis
- Data Analytics
Certification
- Certified Six Sigma Green Belt (CSSGB), Six Sigma Council
- Certified Customer Experience Specialist (CXS), CX University
- Operational Customer Experience Manager (OCEM), Medallia
- Big Data Integration and Processing, University of California
- Big Data Modelling and Management, University of California
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Senior Manager - Consumer Insights
NielsenIQ
09.2018 - Current
Head of Market Studies
Bank of Jordan
01.2018 - 08.2018
Research Manager
Arab Advisors Group
07.2013 - 12.2017
Senior Research Analyst
Arab Advisors Group
05.2010 - 06.2013
Associate
Synergy Consulting Group
01.2010 - 04.2010
IBM Solutions Administrator
Specialized Technical Services
08.2009 - 12.2009
Technology Associate
EY
03.2008 - 08.2009
Bachelor of Science - Computer Engineering
University of Jordan
Similar Profiles
TATIANA RODRÍGUEZ ARÉVALOTATIANA RODRÍGUEZ ARÉVALO
REVENUE & BILLING SENIOR ASSOCIATE at NIELSENIQREVENUE & BILLING SENIOR ASSOCIATE at NIELSENIQ
Saima KhanSaima Khan
Market research interviewer at NielsenIQMarket research interviewer at NielsenIQ
Puja ReddyPuja Reddy
Billing Associate at NielsenIQBilling Associate at NielsenIQ
Avery BarkerAvery Barker
Client Account Manager at NielsenIQClient Account Manager at NielsenIQ
Mohit YadavMohit Yadav
Director at BANQUE MISRDirector at BANQUE MISR