Mohammed Al Bashir
Business Development & Sales
Dubai,United Arab Emirate
Summary
Creative business development manager with a proven track record of growing small companies into market leaders. Skilled in achieving perfect market penetration, expanding the customer base, and increasing revenue. Experienced in strategic planning, team leadership, and successful sales management. Exceptional communicator with a successful record of driving results. Also adept at identifying and capitalizing on new business opportunities to expand owners' businesses through new projects
Overview
13
13
years of professional experience
1
1
Certification
Work History
Business Development Manager
Taqa Engineering Solutions
Khartoum, Sudan
07.2021 - Current
- Developed and implemented strategic plans for annual, quarterly, and monthly goals, overseeing implementation through regular HOD meetings.
- Created company structure and flow maps to enhance internal coordination and streamline processes.
- Assisted sales managers and teams in defining customer value and executing high-quality sales plans.
- Proactively arranged business meetings with key account clients to foster strong relationships and drive sales growth.
- Monitored CRM systems, quality feedback, and customer complaints to ensure customer satisfaction and identify areas for improvement.
- Provided trusted feedback and after-sales support, contributing to customer loyalty and long-term relationships.
- Conducted comprehensive market research using internal and external data to identify new markets and customer needs.
- Utilized research findings to develop effective strategies and align business activities accordingly.
- Successfully increased sales and revenue both directly and indirectly through strategic pricing structures and maintaining updated price lists.
- Maintained and enhanced company's reputation and positive image in the markets served.
- Implemented strategies to secure long-term customers and promote brand effectiveness.
- Stay updated on industry developments to identify new business opportunities and stay ahead of the competition.
- Developed quotes and proposals for customers, ensuring alignment with their requirements and delivering compelling value propositions.
- Mentored and trained junior sales staff to improve sales performance and achieve targets.
- Led marketing activities, coordinating between departments and aligning them with company goals.
- Created, initiated, and optimized business development strategies based on market data, product specifications, and budget factors.
- Achieved improved profitability and successfully launched new product lines with strong retail and marketing strategies.
- Established trust with stakeholders and influenced key decision-making to drive business growth.
Sales Manager
Taqa Engineering Solutions
Khartoum, Sudan
02.2020 - 07.2021
- Built and implemented a high-performing sales department, including hiring sales representatives and developing processes, procedures, and documentation.
- Penetrated the Sudan market and increased company market share by executing strategies focused on product positioning, price alignment, targeted marketing, and key account management.
- Conducted interviews and successfully recruited sales teams, ensuring the selection of top talent.
- Effectively communicated a clear and strategic sales vision, aligning the team's efforts toward company goals.
- Provided comprehensive training and coaching to sales team members, consistently monitoring their performance for continuous improvement.
- Successfully increased company sales reach, expanded the customer base by 400%, and drove significant revenue and profit growth.
- Prepare management reports and analyses on a monthly, weekly, quarterly, and annual basis to track sales performance and provide actionable insights.
- Maintained strong relationships with key customers, ensuring their satisfaction by identifying and delivering technical and financial solutions to their needs.
- Stayed updated on product developments, industry trends, and market dynamics to drive product differentiation and enhance both the company and product image.
- Communicated and negotiated with suppliers on prices, terms of sales, and service agreements to ensure satisfactory terms for the company.
- Managed employee performance appraisals, fostering positive communication, and providing valuable insights for development.
- Set ambitious goals, sales targets, and sales forecasts based on thorough market research and studies.
- Led the company to achieve one of the top three market shares in Sudan through effective sales strategies and exemplary performance.
Sales Manager
Advanced Power Systems (APS)
Khartoum, Sudan
09.2017 - 02.2020
- Spearheaded the sales team at APS, an exclusive dealer for JCB Power Products in Sudan.
- Managed and trained sales staff to effectively promote and sell JCB generators.
- Established and implemented a robust sales department, overseeing the entire process from hiring representatives to developing processes, procedures, and documentation.
- Achieved significant growth in company market share through the successful implementation and execution of strategic initiatives focused on product positioning, pricing, targeted marketing, and key customer acquisition.
- Conducted interviews and played a key role in the recruitment of highly talented sales teams.
- Effectively communicated a clear and strategic sales vision, aligning the team's efforts with the overall sales plan.
- Provided comprehensive training and coaching to sales team members, consistently monitoring their performance to drive excellence.
- Successfully increased company sales reach, customer base, revenue, and overall company profitability.
- Monitored management reports and analyses regularly, including monthly, weekly, and quarterly reviews, to track sales performance and identify areas for improvement.
- Fostered and maintained strong relationships with key customers, ensuring their satisfaction by proactively identifying and delivering technical and financial solutions tailored to their needs.
- Effectively communicated the unique value proposition and product differentiation to customers, enhancing the company's reputation and customer loyalty.
- Managed employee performance appraisals, fostering positive communication, and providing valuable insights for professional development.
- Collaborated with management to set ambitious goals, sales objectives, and sales forecasts based on comprehensive market research and studies.
Senior Sales Engineer
Tara International Company
Khartoum, Sudan
05.2017 - 08.2017
- Spearhead sales efforts for HITACHI construction machinery, UD trucks, and XGMA heavy machinery as a senior sales engineer at TARA, the exclusive dealer in Sudan.
- Exceeded sales goals regularly, using proactive and strategic sales techniques to reach at least 150% of the set sales target.
- Providing competitive information and pricing to customers, ensuring a comprehensive understanding of the market, and delivering compelling value propositions.
- Maintained well-organized monthly reports that tracked business in progress, lost opportunities, and an updated customer list, providing valuable insights for sales performance analysis.
- Conducted daily activities and prepared regular reports on a daily, weekly, and monthly basis, ensuring accurate tracking of sales activities and progress.
- Cultivated and deepened relationships with customers, establishing a strong rapport built on trust and effective communication.
- Demonstrated proactive follow-up on inquiries and quotes, ensuring timely and personalized engagement to maximize conversion rates.
- Conducted on-site visits to customers in mining areas, leveraging a deep understanding of their specific needs and providing tailored solutions.
- Achieved a remarkable 150% increase in Hitachi adoption by strategically targeting potential customers with customized technical presentations that highlighted the unique benefits and features of Hitachi products.
- Successfully introduced Hitachi products to mining audiences, expanding the brand's reach and generating new business opportunities.
Sales Consultant
Dal Group - SUTRAC
Khartoum, Sudan
02.2015 - 04.2017
- Play a pivotal role as a sales engineer at SUTRAC, the authorized dealer for Caterpillar heavy machinery in Sudan.
- Ensured accurate and prompt processing of credit and debit card payments, minimizing financial discrepancies, and maintaining precise financial records.
- Managed the complete sales lifecycle, from lead generation to contract negotiation and successful deal closures.
- Specializes in selling Caterpillar heavy machines such as hydraulic excavators, wheel loaders, motor graders, and backhoe loaders, catering to the specific needs of the construction, agriculture, and mining sectors.
- Consistently achieved a minimum of 85% of the agreed sales target, demonstrating a strong commitment to delivering results and exceeding customer expectations.
- Provided competitive information and pricing to clients, equipping them with the necessary insights to make informed purchasing decisions.
- Generated monthly reports on ongoing and lost deals, ensuring accurate tracking of sales performance and maintaining an updated customer list.
- Conducted daily activities, including proactive lead follow-up, proposal preparation, and customer engagement, to drive sales growth and meet targets.
- Strengthened and nurtured relationships with customers, leveraging effective communication and personalized service to foster long-term partnerships.
- Maintain regular follow-up on inquiries and quotations, ensuring timely and proactive engagement to maximize customer satisfaction and conversion rates.
- Conducted on-site visits to customers in mining areas, gaining a deep understanding of their unique requirements and providing tailored solutions.
Electrical Service Engineer
Dal Group - SUTRAC
Khartoum, Sudan
01.2011 - 01.2015
- Play a key role as an electrical engineer in the service department of Caterpillar Power at Sutrac, the authorized Caterpillar dealer in Sudan.
- Conducted thorough inspections and testing of new power generators, including CATERPILLAR and OLYMPIAN brands, by performing comprehensive pre-delivery inspections to ensure optimal functionality and performance.
- Proficiently performed electrical maintenance, preventive maintenance (P.M.), commissioning, load testing, and synchronization of gensets, ensuring efficient and reliable operation.
- Prepared detailed and accurate service reports, documenting all service activities and findings for proper record-keeping and client communication.
- Troubleshooting, testing, and programming Electronic Control Modules (ECMs), Automatic Voltage Regulators (AVRs), Circuit Design Voltage Regulators (CDVRs), and genset control panels ensure seamless operation and optimal performance.
- Demonstrated proficiency in troubleshooting and fault-finding for both electrical and mechanical problems, utilizing advanced diagnostic tools and techniques to identify and resolve issues promptly.
- Utilized the Caterpillar Software Information System (SIS) to access technical documentation, service manuals, and troubleshooting guides, enabling efficient and accurate diagnosis and repair.
- Collaborated effectively with cross-functional teams, including technicians, engineers, and customer support personnel, to ensure timely resolution of customer issues and optimize customer satisfaction.
- Comply with all safety protocols and regulations, prioritizing a safe working environment for oneself and colleagues while adhering to Caterpillar's quality standards.
Education
Bachelor of Engineering - Electrical Engineering
Sudan University For science And Technologies
Sudan01.2008
Skills
- Cost management
- Sales leadership
- Consultative and relationship-selling
- Guerilla marketing
- Brand positioning
- Business development
- Planning/Analysis
- Sales expertise
- Key decision-making
- Negotiation
- Continuous improvements
- Technical presenting
- Sales and market development
- Persuasive negotiations
- Brand building
Certification
- fundamental and consultative selling course, VisonPro Corporation, July 16–21, 2016
- CATERPILLAR sales course (application and selling skills), Caterpillar Inc., February 2015
- Caterpillar Apprenticeship Program, Sutrac Training Center—two years from 2011 to 2012
consisting of the following content:
· Caterpillar organization and product
· Service Industry.
· Fundamentals of diesel engines.
· Electrical basics.
· Basic fuel systems
· Electric Power Generation I.
· Electric Power Generation II.
· Understanding and using ET.
· Fundamentals of hydraulics.
· Genset PDI and commissioning.
· Olympian gensets.
· EUI and HEUI fuel system diagnostics.
· Electronic engine control and troubleshooting
· C18 and C15 genset class
· 3500 series genset class
· ACERT engine technology
· C32 power module
· Diagnostic tool usage
· Basic troubleshooting and AFA I
· Terberg control system
· EMCP4 COURSE
· L-Series speed control
- LEAN SIX SIGMA Green Belt, American Institute Of Professional Studies, 17 May 2013 to 21 May 2013
- KAIZEN MANAGEMENT SYSTEM Practitioner, American Institute Of Professional Studies, 12 May 2013 to 16 May 2013
- Electrical installation design, exemplar training Center, April 2014
- Low-voltage switchgear course, exemplar training Center, March 2014
- Diploma in Programmable Logic Controller PLC, Abdu Albary Center for Computer Training and Technical Studies, January 2009 to March 2009
Languages
Arabic
Native language
English
Advanced
C1
Arabic
Native
Timeline
Business Development Manager
Taqa Engineering Solutions
07.2021 - Current
Sales Manager
Taqa Engineering Solutions
02.2020 - 07.2021
Sales Manager
Advanced Power Systems (APS)
09.2017 - 02.2020
Senior Sales Engineer
Tara International Company
05.2017 - 08.2017
Sales Consultant
Dal Group - SUTRAC
02.2015 - 04.2017
Electrical Service Engineer
Dal Group - SUTRAC
01.2011 - 01.2015
Bachelor of Engineering - Electrical Engineering
Sudan University For science And Technologies
- fundamental and consultative selling course, VisonPro Corporation, July 16–21, 2016
- CATERPILLAR sales course (application and selling skills), Caterpillar Inc., February 2015
- Caterpillar Apprenticeship Program, Sutrac Training Center—two years from 2011 to 2012
consisting of the following content:
· Caterpillar organization and product
· Service Industry.
· Fundamentals of diesel engines.
· Electrical basics.
· Basic fuel systems
· Electric Power Generation I.
· Electric Power Generation II.
· Understanding and using ET.
· Fundamentals of hydraulics.
· Genset PDI and commissioning.
· Olympian gensets.
· EUI and HEUI fuel system diagnostics.
· Electronic engine control and troubleshooting
· C18 and C15 genset class
· 3500 series genset class
· ACERT engine technology
· C32 power module
· Diagnostic tool usage
· Basic troubleshooting and AFA I
· Terberg control system
· EMCP4 COURSE
· L-Series speed control
- LEAN SIX SIGMA Green Belt, American Institute Of Professional Studies, 17 May 2013 to 21 May 2013
- KAIZEN MANAGEMENT SYSTEM Practitioner, American Institute Of Professional Studies, 12 May 2013 to 16 May 2013
- Electrical installation design, exemplar training Center, April 2014
- Low-voltage switchgear course, exemplar training Center, March 2014
- Diploma in Programmable Logic Controller PLC, Abdu Albary Center for Computer Training and Technical Studies, January 2009 to March 2009
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