Mohammed Almheiri

• Oversee the development and implementation of the Marketing and Communications Strategy to globally position ADGM as a premium international financial centre, ensuring alignment with the overall strategy and the annual business plan.
• Serve as the primary custodian of ADGM’s brand, promoting the growth of ADGM’s brand equity.
• Develop ADGM’s value proposition in coordination with stakeholders.
  Oversee the comprehensive events strategy, which includes ADGM’s flagship events (such as ADFW, RESOLVE, ADSFF), to position Abu Dhabi as a global financial hub and meet ADGM's strategic objectives.
  Ensure ADGM maintains a prominent presence at international financial forums and events, seeking opportunities to promote the ADGM brand and drive business.
  Direct collaboration, engagement, and relationship-building with external stakeholders, including governmental bodies and key figures in both the public and private sectors.
  Maintain robust relationships with top-tier international media agencies and journalists.
  Establish thorough policies, procedures, and guidelines for the Office of Communications & Protocol (OCP) to ensure its effective operation and alignment with organizational objectives.
  Oversee the production of media content, like blog posts, feature articles, interviews, and presentations, to boost brand awareness.
  Manage external communications to effectively convey ADGM’s growth, achievements, value propositions, strategic initiatives, and global narratives.
  Handle internal communications to ensure the vision, mission, and values are consistently communicated to the board, executive leadership, and employees.
  Develop and implement an internal communications strategy that encourages employee engagement and celebrates the organization's culture.
  Design and manage the execution of an engagement strategy to foster and sustain strong ties with local/international ministries, embassies, and consulates, facilitating business relations, MOUs, agreements, and official delegations.

• Development and execution of ADGM’s Marketing and Communications strategy and the Annual Action Plans, making sure alignment with Annual OCP Plan, ADGM’s Business Plan and the overall ADGM 2023-2027 strategy.
• Oversee efforts to foster ADGM's value proposition as a leading international financial center. Ensure consistency in messaging and branding across all communication channels.
• Maintain ongoing alignment with the communications teams of relevant economic drivers of Abu Dhabi, ensuring an integrated and a unified efforts and consistently of positioning and communications.
• Lead Crisis Communications, acting as the primary contact for internal stakeholders and the Executive Leadership during
  critical incidents, with responsibilities spanning strategy development, team coordination, messaging consistency, information management, stakeholder engagement, post-incident evaluation, and staff preparedness, all crucial for safeguarding the ADGM's reputation and trust during challenging periods.
• Development and execution of the Abu Dhabi Finance Week plans
• Development and execution of ADGM's Community
• Development strategy, aimed at fostering engagement with various audiences, including anchor tenants, businesses, and residents, within the Al Maryah and Al Reem Island communities.
• Development and execution of ADGM';s Revenue Generation Strategy, with a focus on increasing income through sponsorships, ticket sales, and other marketing-related activities to offset the marketing and communications budget costs while supporting the organizational growth.
• Oversee the comprehensive planning and execution for Abu Dhabi Finance Week, encompassing strategy formulation, events plans, stakeholder engagement, plan timeline adherence, and ensuring that the overall event aligns with overarching ADGM objectives and showcases Abu Dhabi's power as a financial hub.
• Manage ongoing improvement of the Communication & Outreach division and its processes, and ensure efficiency to meet the division's objectives
• Oversee and strengthen relationships established with key stakeholders internally and externally to ensure effective
  communication and media presence
• Ensure continuous enhancement of ADGM’s Communications & Outreach capability by identification of impactful portals and
  media connections, development of attractive collaterals, and maintaining strong internal relationships with key stakeholder for constructive feedback and suggestions
• Manage the strategy and budget for the Communications & Outreach division and report to Chief Communications Officer on updates

• Facilitating organizational activities on behalf of the Chairman, ensuring that all business functions are well informed and implementing the decisions of the Chairman.
• Reporting to the Chairman, serving as the key liaison between staff, Chief Executives, Department Leaders and the Chairman and communicating decisions from and to Senior Executive Leaders to improve internal processes.
• Serving as the central contact for communications from and to the Chairman, assisting the Chairman with internal communication and engaging with HR leaders to resolve staffing issues.
• Leading cross-functional teams, playing a key role in coordinating business wide procedures and driving initiatives to enhance existing processes to ensure maximum clarity, improved efficiency and success.
• Updating the Chairman on the company climate, including employee wellbeing, project statuses and new proposals.
• Cultivating strong relationships with employees, managing their progress, and tracking issues and successes.

As a Senior Officer I am accountable to plan, manage and organize the participation of Tawazun in line with the Tawazun's corporate and brand image, and to ensure that Tawazun's corporate and brand image, and reputation are communicated positively. The role involves extensive coordination with internal and external stakeholders and the maintenance of productive working relationships with organizers, partners and vendors. Additionally, I oversee the set-up of all events, provide troubleshooting as required, and maintain accurate records and reports for all events. I also evaluate and enhance the quality of Tawazun's participation at events, and manage sponsorship events and programs to ensure a smooth running and operation of Tawazun events. Other responsibilities include ensuring that brand and business message integration is clearly articulated in all aspects of sponsorship, including partner negotiation, executive briefings, on-site branding, and activation. I then evaluate sponsorship proposals and provide recommendations to Senior Management. In addition, I contribute to the development of departmental policies and procedures, and execute other related duties as assigned by the Director of Marketing.

I provided support to the Marketing Team in the execution of the departmental plans and initiatives to create a positive image of Tawazun and its subsidiaries, and assisted in the planning and execution of events undertaken by the department.

In addition, I developed and managed social media campaigns and daily activities on Twitter, Instagram, YouTube and Facebook and provided support to the subsidiaries in the development of internal and external communication plans.

I also evaluated sponsorship opportunities and made recommendations to Management, stayed abreast of new developments in the field of Marketing, and suggested new ideas and approaches.

In this position I drove additional revenue and increased market penetration and successfully attracted new clients and achieved budgeted sales targets. I sourced and identified opportunities and methods, and evaluated diverse strategies for promoting Etihad Airways. Other achievements included the development of a strong rapport with clients and the effective management of customer dissatisfaction issues. I also monitored the dynamic market environment, and made recommendations to Management on new and innovative products, based on market demands, services offered by the competition, and client feedback of the existing Etihad product.