Mohammed Al Sheikh
Dubai
Summary
Marketing and client relations professional with over 10 years of experience in both digital and traditional marketing. Proven track record in strategy development, team leadership, campaign execution, and managing key client relationships. Skilled in BTL & ATL marketing, promotional campaigns, and marketing research
Overview
15
15
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Marketing Supervisor
Marriott Vacations Worldwide
Dubai
01.2025 - 08.2025
- Managed marketing campaigns to promote Marriott timeshare resorts, achieving brand alignment.
- Led and supported Marketing Executive teams in Linkage and Telemarketing initiatives.
- Supervised marketing team to ensure attainment of campaign goals and objectives.
- Provided training and guidance, driving team performance towards targets.
- Oversaw customer service quality and sales target achievement for optimal results.
- Tracked performance data and generated comprehensive reports for analysis.
- Implemented strategies to maximise revenue generation and enhance customer loyalty.
- Coordinated with other departments to facilitate seamless operations across functions.
Marketing Executive
Marriott Vacations Worldwide
Dubai
01.2023 - 12.2024
- Engaging with hotel guests at desk locations and providing elevated customer service.
- Scheduling sales presentations and managing customer expectations.
- Provides the highest level of service to exceed budgeted sales presentations and volume production goals.
- Ensures that all guests who attend a sales presentation meet eligibility requirements and are open to learning more about products and services.
- Use persuasive techniques that maximize revenue while maintaining existing guest loyalty.
Marketing & Client Relations Manager
Brand Aid Marketing Solutions
Dubai
01.2020 - 12.2022
- Client Relationship Management: Manage key client relationships and ensure satisfaction.
- Strategy Development: Lead the creation of marketing strategies across channels.
- Campaign Management: Oversee the execution and optimization of marketing campaigns.
- Team Leadership: Manage and mentor the marketing team.
- Client Reporting: Provide detailed performance reports to clients.
Digital Marketing Specialist (Freelance)
Anfas Al Khaleej
Dubai
01.2021 - 12.2021
- Optimised digital marketing campaigns across Google Ads and social media platforms.
- Executed email marketing campaigns to enhance audience engagement.
- Directed PPC ad management to maximise return on investment.
- Analysed campaign performance data to generate detailed reports.
- Enhanced website ranking through effective SEO strategies.
- Developed engaging content for websites, blogs, and social media channels.
- Managed social media interactions while tracking performance metrics.
- Optimised website elements to improve conversion rates.
Marketing & Client Relations Executive
Brand Aid Marketing Solutions
Damascus
01.2016 - 12.2019
- Managed client inquiries to enhance relationships and gather feedback.
- Conducted market research to analyse trends and competitor strategies.
- Assisted in implementation of marketing campaigns to increase visibility.
- Supported lead generation efforts to drive sales initiatives.
- Guided new clients through onboarding processes for seamless integration.
- Maintained detailed client records and prepared performance reports.
- Coordinated marketing events to engage target audiences.
Marketing Research Specialist
Syriatel Telecommunication
Damascus
04.2013 - 12.2015
- Trained data collection teams and designed structured survey questionnaires.
- Supervised surveys from data collection to final insights, ensuring accuracy and efficiency.
- Analyzed data using QPS and SPSS, providing strategic recommendations.
- Delivered reports with visualized data and presented findings effectively.
Call Center Representative
Syriatel Telecommunication
Damascus
02.2011 - 03.2013
- Handled customer inquiries and complaints over the phone in a Professional manner, ensuring prompt resolution and high customer satisfaction.
- Identified and escalated priority issues, aligning responses with company.
Education
Bachelor of Economics - Business Administration
Damascus University
09.2010 - 09.2014
Skills
- Marketing Strategy
- Brand Management
- Digital Marketing
- ATL & BTL Advertising
- Promotional Campaigns
- Client Relationship Management
- Business Development
- Customer Insights
- Marketing Research
- Data Analysis
- Presentation & Public Speaking
- Team Leadership
- Problem Solving
Websites
Certification
- Digital Marketing - Google Digital Garage
- Inbound Marketing - HubSpot Academy
- Digital Marketing Specialization - Coursera
- Complete Digital Marketing Course - Udemy
- SPSS (Statistical Analysis) - Syriatel
Accomplishments
- Marriott Vacations Worldwide: Recognized as the top performer in generated volume at Marriott Vacations Dubai, earning a feature in the company's global newsletter sent to all team members worldwide in June, July, and August 2024.
- Brand Aid Marketing Solutions: Introduced a new product line of decorative items alongside POSM materials, optimizing existing resources and production capabilities. This innovation generated new leads and boosted sales by 50% annually.
- Brand Aid Marketing Solutions: Developed a customized promotional table solution for FMCG clients by utilizing alternative materials, addressing market shortages while ensuring tailored designs to meet each client's specific needs.
- Syriatel: Identified critical issues in Syriatel's mobile applications through extensive research and customer feedback analysis. Proposed targeted solutions that led to essential updates, successfully resolving the problems and significantly improving user satisfaction.
Additional Information
- Driving License
- Open to Relocate and travel
Languages
Arabic
Native
English
Fluent
Timeline
Marketing Supervisor
Marriott Vacations Worldwide
01.2025 - 08.2025
Marketing Executive
Marriott Vacations Worldwide
01.2023 - 12.2024
Digital Marketing Specialist (Freelance)
Anfas Al Khaleej
01.2021 - 12.2021
Marketing & Client Relations Manager
Brand Aid Marketing Solutions
01.2020 - 12.2022
Marketing & Client Relations Executive
Brand Aid Marketing Solutions
01.2016 - 12.2019
Marketing Research Specialist
Syriatel Telecommunication
04.2013 - 12.2015
Call Center Representative
Syriatel Telecommunication
02.2011 - 03.2013
Bachelor of Economics - Business Administration
Damascus University
09.2010 - 09.2014
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