Driven professional with strategic mindset, showcasing leadership acumen and business development expertise. Proven ability to manage cross-functional teams and drive organisational growth through innovative strategies and operational excellence. Committed to delivering impactful results and fostering culture of success.
Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.
Overview
21
21
years of professional experience
8
8
years of post-secondary education
Work history
Managing director
Alico Home Furniture Trading CO L.L.C.
Dubai, UAE
03.2022 - Current
Represented organisation to public groups and government bodies
Maintained organisational compliance with applicable legislation and regulations.
Delivered high-quality services by maintaining customer focus at all times.
Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
Negotiated profitable contracts, increasing company revenue.
Identified market trends, leading to business expansion opportunities.
Delivered services to customer locations within target timeframes.
Increased customer satisfaction by resolving issues.
Carried out day-to-day duties accurately and efficiently.
Generated leads through networking activities, improving prospect pipeline.
Maintained a high level of product knowledge to enhance client consultations.
Generate reports on sales, providing relevant information to track sales progress and inform future strategies.
Delivered outstanding after-sales care through regular communication with customers.
Responded to telephone and in-person requests for information.
Prepared sales contracts and oversaw signing of both parties.
Understood market conditions, responding to fluctuations impacting sales.
Collected and processed payments.
Contacted satisfied customers to offer additional services.
Completed customer searches to generate new leads.
Communicated effectively with potential customers, generating interest in products.
Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
Set up appointments with potential and current customers to discuss new products and services.
Outdoor Sales Manager
Hub Space
Dubai, UAE
09.2021 - 03.2022
Organised special sales at specific times to drive customer engagement and move high volumes of products.
Led high-performance sales teams, ensuring achievement of targets.
Used multi-source data to determine sales and delivery terms for products and services.
Forged strategic partnerships with stakeholders for profitable outcomes.
Optimised sales methods to best engage, acquire and retain customers.
Supported front-line sales teams with well-coordinated administrative operations.
Streamlined sales processes to enhance team productivity.
Conducted detailed market analysis to identify new opportunities.
Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
Increased customer satisfaction by resolving issues.
Handled high volume calls to address customer inquiries and concerns.
Promoted continuous improvement by problem-solving and sharing suggestions to optimise team operations.
Delivered outstanding after-sales care through regular communication with customers.
Kept clear, detailed customer records to maximise future sales opportunities.
Generated leads through networking activities, improving prospect pipeline.
Provided clear, accurate quotes and estimates to prospective clients.
Negotiated contracts to secure lucrative deals.
Showroom Manager
HOMES R US TRADING LLC
03.2016 - 07.2021
Consistently achieve sales target
Strong ability to liaise at multiple levels; effectively coordinate with senior management to identify and implement sales process improvements that result in increased revenue and exceptional customer service
Drive Sales and Profitability
Exceeding company goals in sales, by achieving and maintaining the highest gross profits and most sales percentages in the Ajman sales market
Creates and executes strategies to maximize store sales and control expenses
Coordinate with Retail Manager and integrate sales processes across the company in allocated Territory
Maximize sales productivity by driving sales KPI's
Market Intelligence and Communication
Provide management with market insight in terms of competition information - sales, promotion and expansion
Liaison with brand managers for implementation of brand strategies at the showroom
Serve as the thought leader for sales of HRU in the allocated Territory regarding products requirement, selling trends, competitive landscape, & marketing programs
Store Operation/Staff Development
Execute all operational standards ensuring store is neat, clean, tagged and displaying merchandise in accordance with company directives and floor plans
Encourage and motivate staff to enhance customer engagement to increase add on sales opportunities
Ensure brand display as per agreed standard
Hold daily sales staff meetings to make sure sales associates are aware of changes new products come in, discontinued products, prices change, and when new promotions are started
Guide new hires employee through showroom and company standards
Develop Retail skills within the team by providing consistent direction, coaching, mentoring and support to achieve stretch targets and take leadership positions
Visual Merchandising/Stock Management
Worked closely with the in-house Visual Merchandiser to achieve best outcomes for customers
Implements all visual merchandising standards, directives, promotions and overall cleanliness organization of the sales floor and stockroom
Keep track of furniture items in stock and place restock orders as needed to ensure that there is adequate inventory on hand to meet the needs of customers
Providing the ultimate shopping experience while managing and maintaining a standard inventory value
Customer Experience/Sales
Resolving any customer issues in the showroom resulting in a more positive experience
Ensure excellent level of customer service is always a top priority by executing and achieving the customer experience consistently through the regular assessment, coaching and follow-up with the team
Liaise with customer and manage their expectations
Assistant Showroom Manager
HOMES R US TRADING LLC
03.2013 - 03.2016
Immediate In-charge in absence of Store Manager
Ensured inventory control by executing seasonal product category changes according to detailed plans
Lead/support team to meet and exceed company sales, selling and customer service goals consistently and achieving success through effective behaviors
Coordinate all aspects of the business between departments
Regularly check Customer Experience Dashboard and act on negative feedback appropriately
Assist Store Manager in ensuring that the store has the right staffing need through resource planning, coverage and scheduling
Mentored staff on handling and resolving customer concerns.
Instructed staff on point-of-sale till operation and transaction processing.
Monitored stock levels and ordered popular items to meet customer demand.
Streamlined inventory management for optimal stock level maintenance by implementing an efficient tracking system.
Coordinated staff meetings for improved communication and team morale.
Handled employee concerns discreetly; fostered healthy working environment.
Improved store appearance for enhanced shopper experience through regular cleaning and organising of displays.
Monitored sales performances daily, identified slow-moving products and took corrective actions promptly.
Approved customer refunds and exchanges upon close item inspection.
Instructed teams of promotional offers to increase product sales.
Delegated tasks to staff to meet daily service requirements.
Showroom Supervisor
HOMES R US TRADING LLC
03.2009 - 03.2013
Assisted store manager in the opening, day-to-day operations, and closing the store as well as employee training, marketing, loss prevention, and team leadership
Coordinated and communicated extensively and effectively with senior leadership
Identified customer needs by assessing goals and making recommendations and effort to sell products
Monitored inventory to recommended stock levels to maximize profit and minimize loss
Developed and maintained customer base by creating a welcomed atmosphere
Supervised daily operations to ensure a smooth running of the showroom.
Demonstrated product usage and features to customers.
Helped troubleshoot problems with customer orders, customer accounts and related issues.
Managed showroom inventory for efficient operations.
Coordinated with sales team to meet monthly targets.
Identified discrepancies in stocks through regular inventory management.
Ensured high cleanliness standards within the showroom premises.
Assisted customers in making informed purchase decisions, enhancing their shopping experience.
Generated reports for internal use and analysis by mining customer feedback and CRM data.
Senior Sales Executive
HOMES R US TRADING LLC
03.2004 - 03.2009
Achieved and exceeded sales targets in line with client growth across all products and services.
Upheld brand values throughout sales process to differentiate company from competitors.
Maintained expert product knowledge for persuasive, reliable customer guidance.
Understood market conditions, responding to fluctuations impacting sales.
Understood customer needs to craft exceptional sales journeys.
Built long-term relationships with customers and generated referrals from existing clients.
Achieved monthly sales and performance KPIs for improved team success.
Proactively contacted prospective customers to increase sales.
Trained junior executives on advanced selling techniques, enhancing their skill set.
Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
Delivered services to customer locations within target timeframes.
Education
Diploma - Arabic & Political Science
Anwar Al Uloom Arabic College
Gampaha, Colombo
01.1993 - 01.2001
Skills
Strategic thinking
Resource allocation
Decision making
Team building and training
Negotiation mastery
Self-motivation
Time efficiency
Project budgeting
Quality control standards understanding
Operational optimisation
Sales Leadership
Languages
English
Fluent
Tamil
Fluent
Arabic
Advanced
Hindi
Fluent
Malayalam
Advanced
Affiliations
Playing Cricket
Watching Movies (Netflix)
Personal Information
Date of birth: 17/03/82
Mother Tongue: Tamil
Birth Place : Teldeniya
Certificate
LALS GROUP High Potential Development Program (HPDP) - Level 2, LALS Group (Head office), 9 months, Graduated with Certificate, 10/01/16, 06/01/17