Mohammed Azhar
Dubai
Summary
Experienced Digital Marketing Specialist with expertise in algorithm mastery, brand building, and creating engaging experiences that drive conversions. Proven track record in increasing website traffic, generating high-converting leads, and fueling eCommerce sales growth. Proficient in Google Ads, SEO, WordPress, performance marketing, and AI Marketing.
Overview
9
9
years of professional experience
1
1
Certification
Work History
DIGITAL MARKETING SPECIALIST
ODORA | Al Mukhalat Perfume
03.2022 - Current
- Led the complete digital transformation of the brand, ODORA and Al Mukhalat Perfumes
- Improved search engine rankings to top 3 positions for high-intent keywords in fashion industry
- Designed and launched 3 luxury eCommerce websites from scratch and made visible online
- Achieved 65%+ growth in organic traffic through strategic SEO implementation, and email marketing
- Boosted product discoverability via, Google Merchant centre schema markup, and optimized Google My Business
- Enhanced conversion tracking through Google Tag Manager, Meta pixels, building events for checkout, add to cart
- Implemented WhatsApp API & SMS automation, increasing customer retention and reorders.
DIGITAL MARKETING EXECUTIVE
MAYLAA INTERNATIONAL | KARJI
12.2017 - 02.2022
- Developed and executed Meta Ads campaigns, reducing cost per click and boosting conversion rates
- Drove first page Google rankings for top performing keywords in the perfume
- Niche through advanced on page and off page SEO tactics
- Built email marketing automation flows using HubSpot, increasing repeat purchase rate by 40%
- Rolled out localized SEO strategies and optimized Google My Business listings, improving Store Visibility
- Utilized SEMrush for competitive analysis, backlink strategies, and keyword opportunity tracking
- Implemented WhatsApp API & SMS automation, increasing customer retention and reorders
Marketing Specialist
Geojit Financial Services
04.2016 - 11.2017
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
Education
Bachelor of Commerce - Marketing, Digital Marketing Communication
Mangalore University
06.2016
Skills
- Google Ads (Search, Display, Shopping)
- Performance Marketing, Keyword Research
- Business Suit, Meta Ads (Facebook, Instagram)
- On-page and Off-page SEO
- Google My Business GMB
- WordPress & WooCommerce
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- HubSpot, SEMrush, Ahrefs
- Shopify, Canva, AI Marketing tools
- Market research and analysis
- Keyword research
Certification
- Certified Google search ads, - Google
- Certified Google My Business, Google
- Prompt Engineering Certified
Timeline
DIGITAL MARKETING SPECIALIST
ODORA | Al Mukhalat Perfume
03.2022 - Current
DIGITAL MARKETING EXECUTIVE
MAYLAA INTERNATIONAL | KARJI
12.2017 - 02.2022
Marketing Specialist
Geojit Financial Services
04.2016 - 11.2017
Bachelor of Commerce - Marketing, Digital Marketing Communication
Mangalore University
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