Dynamic and results-driven Customer Service & Supply Chain Manager with 18 years of comprehensive experience in the FMCG and F&B distribution industry, including direct involvement in HoReCa operations. Proven expertise in managing end-to-end foodservice logistics, frozen and ambient product handling, and delivering exceptional service to high-demand clients such as Lavazza and leading hospitality groups.
Experienced in leading digital transformation initiatives that eliminate manual inefficiencies, minimize errors, and enhance operational accuracy. Adept at implementing cost optimization strategies, streamlining LPO processing, and leveraging Oracle ERP and WMS systems to drive data-informed decisions and improve delivery performance.
Skilled in cold chain management, route planning, warehouse coordination, and product lifecycle oversight across diverse food and beverage SKUs. Demonstrated leadership in mentoring cross-functional teams, improving service KPIs, and collaborating with trade marketing, sales, and warehouse units to strengthen supply chain operations. Trusted partner in maintaining food safety compliance, shelf-life integrity, and high customer satisfaction across UAE’s competitive F&B sector
Digital transformation of manual LPO processing
Operational process improvement and workflow optimization
Cost control and efficiency enhancement
Team leadership and staff development (16-member team)
Route planning and distribution management
Customer service operations and order lifecycle management
Return handling and system validation (Oracle / Doxtre)
Frozen and ambient goods logistics handling
Cross-functional coordination with trade marketing and warehouse
E-commerce and marketplace operations
Data analysis and operational reporting
Knowledge of Oracle systems and Mathan scale integration
Strong understanding of FMCG supply chain processes
Client relationship management and service level improvement
Inventory and stock availability coordination
Process Automation
undefinedOperations management
Reading Industry Articles (FMCG, Logistics, Retail)
Strategic Gaming
Oracle ERP
Mathan Scale System
Warehouse Management Systems (WMS)
Power BI
Saleswork
Operations management