Mohammed AlSharif
Marketing | L&D
Jeddah
Summary
Increase productivity, quality, and profitability through keen data analysis and process design, significantly improve operations and provide efficient resolution of production issues. Able to work on own initiatives or as part of a team and can deal with operational duties and challenges competently. Excellent at completing projects accurately, on time, and within budget. Proficient in Word, Excel, and PowerPoint. Outstanding communication, problem-solving. Ability to execute in a fast-paced, high demand environment while balancing multiple priorities.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Marketing Skills Development Manager - Middle East
BAT
05.2023 - Current
- Trained 369 people across Middle East, resulting in 3828 learning hours.
- Led and executed the Marketing capability build agenda for the Middle East Cluster (Qimma in Saudi) & (RISE in Iraq), enhancing commercial and consumer team effectiveness.
- Developed comprehensive onboarding programs resulting in 100% positive coverage for new joiners in Field Force.
- Established On-The-Job Training (OJT) protocols to facilitate skill development and knowledge transfer.
- Ensured Middle East Cluster's compliance with Area Learning & Development mandates, including Leading Series targets and CM1's alternatives.
- Curated and managed Middle East Cluster's Grid playlist, facilitating internal online training initiatives.
- Contributed to monthly Talent CC updates, ensuring timely recognition of top learners.
- Leveraged networks and stakeholders to garner support and ensure 100% delivery on MEC agenda.
- Crafted compelling storylines for presentations to senior stakeholders, effectively communicating strategic initiatives and accomplishments.
Consumer Engagement Coordinator
BAT
09.2021 - 05.2023
- Responsible for the day-to-day management of the agencies, which encompasses monitoring of the progress of consumer engagement programs, Also responsible for evaluating agencies on their performance and taking corrective action if necessary.
- Leading 100+ BAs (Brand Ambassadors) across Jeddah, Taif and Khamis Mushait contributing to DUNHILL market share growth from 0.6% to 1.6%
- Utilize the acquired Consumer Engagement data to understand what is happening in the market, what trends are emerging in the market-place, in order to further develop and improve the program and execution.
- Evaluate consumer engagement programs effectiveness vs. KPI's, monitor results and generate recommendations, execute corrective actions, capture key learnings and share these within Marketing & Sales, as well as HQ.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Strengthened communication skills through regular interactions with others.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Trade Marketing Executive
BAT
12.2020 - 09.2021
- Handled all trade marketing information and reports to be up to date, accurate, and provided in timely fashion.
- Managed all outlets in my assigned territory investment & non-investment.
- Handled all payments and reconciliations on-time and in full.
- Ensure effective implementation of all cycle plan activities.
- Working closely with distributor sales force to maximize distribution opportunities and minimize OOS situations by pro-actively communicating.
- Collaborated with cross-functional teams to develop and implement BAT loyalty program FAYDA.
- Established excellent working relationship with trade in order to gain their active support to maximize volume and in store presence within agreed budgets.
Facilities Administrative Assistant
Noon
04.2019 - 10.2020
- Responsible for providing dedicated administrative service and support for central, east, and north regions.
- Working closely with other offices to ensure that operations proceed smoothly and also working with management to maintain proper records and documentation of all transactions for the company's largest warehouse in the region (40k sqm)
- Managing facility finances, purchasing orders, and performance goals.
- Monitoring facility safety, cleanliness, and maintenance, including inventory management and equipment repair.
- Supervision of scheduling and implementation, managing project timelines, ensuring all projects are executed as planned.
Operation Supervisor
KPM
03.2018 - 02.2019
- Analyzing and identifying performance related issues and ensuring appropriate steps to prevent loss.
- Providing support and ensuring better result to fulfill all business requirements.
- Motivated and trained employees to maximize team productivity.
- Encouraged and promoted ideas aligned to business needs and benefits.
Summer Trainee
SIPCO
12.2015 - 02.2016
- Optimizing maintenance processes by studying machines parts and tasks to standardize scheduling
- Analyzing maintenance cost breakdown for all factories machinery.
Education
Bachelor Degree - Industrial Engineering
King Abdul-Aziz University
Jeddah 01.2010 - 04.2016
Skills
MS Office
undefinedTimeline
Marketing Skills Development Manager - Middle East
BAT
05.2023 - Current
Consumer Engagement Coordinator
BAT
09.2021 - 05.2023
Trade Marketing Executive
BAT
12.2020 - 09.2021
Facilities Administrative Assistant
Noon
04.2019 - 10.2020
Operation Supervisor
KPM
03.2018 - 02.2019
Summer Trainee
SIPCO
12.2015 - 02.2016
Bachelor Degree - Industrial Engineering
King Abdul-Aziz University
01.2010 - 04.2016
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