Mohammed Hefny

• Build the organization’s Ecommerce strategy to achieve business goals and targets
• Oversee all Ecommerce channels, including DTC website, marketplaces, and digital Apps
• Track and report KPIs to measure the success of the Ecommerce business
• Drive and manage all activities related to UI/UX, content, assortment, sales, distribution, and customer service for the Ecommerce business
• Collaborate with cross-functional teams to ensure seamless product availability and fulfillment
• Track the evolution of Ecommerce within each market to build/hire the teams (if necessary), coach and lead talents to achieve business results across the region
• Identify and capitalize on new Ecommerce and Omni-Channel Commerce opportunities

KEY ROLE ACHIEVEMENTS

• Developed a robust Ecommerce strategy encompassing five operating countries, resulting in an impressive average increase of 80% in online orders and sales, and a remarkable surge of 120% in website visitors and qualified business leads
• Spearheaded the establishment of Ecommerce channels, operational and fulfillment teams, and customer service infrastructure throughout the GCC region, facilitating seamless operations across all five operating countries.

• Developed and implemented the organization's Ecommerce strategy, resulting in a 32% increase in sales revenue in 2020
• Owned scalable Sales and Marketing strategies that expanded business operations to 26 countries
• Led Marketing, Digital, social media, Design, and Customer Support teams across 4 countries
• Built strong partnerships with leading marketplaces (Amazon, Noon,etc.), suppliers, license owners and acted as the focal point and spokesperson for any business or media inquiries
• Maintain a deep understanding of market trends, customer needs, and competitors.

KEY ROLE ACHIEVEMENTS

• Spearheaded a full-fledged Ecommerce strategy in June 2020 including a DTC website, acquiring 540,000+ website visitors and 10,000+ customers in less than 6 months with minimal marketing budget.
• Increased sales revenue by 32% in 2020 compared to previous year. Driven the regional and global business expansion to 26 countries worldwide in 2021.

• Directed comprehensive marketing and PR campaigns spanning the corporate, real estate, and hospitality sectors, ensuring strategic brand positioning and effective communication across diverse industries
• Monitored and optimized the performance of digital platforms, encompassing SEO/SEM, websites, Email Marketing, and social media, resulting in enhanced online presence and improved customer interaction
• Managed complex communications between investors, sub-developers, brokers, partners, and end-consumers, aligning all interactions with Meydan Group guidelines to maintain cohesive messaging and stakeholder satisfaction
• Provided adept supervision to internal designers, social media officers, marketing executives, and external agencies, fostering a collaborative environment for the development of creative briefs and captivating marketing collateral
• Conducted in-depth market analysis to discern evolving trends and local dynamics, enabling the formulation of informed strategies and responses to competitor products and services
• Collaborated seamlessly with esteemed governmental entities, including Dubai Police
• Dubai Municipality, Civil Defense, RERA, and other authorities, to organize corporate events, product activations, conferences, and signing ceremonies, forging mutually beneficial partnerships.

KEY ROLE ACHIEVEMENTS

• Achieved a leap in leasing occupancy for two residential projects, elevating it from 3% to a remarkable 92%, all within a brief three-month period, through the implementation of cost-effective digital campaigns.
• Successfully revamped two corporate websites, elevating user experience to new heights, resulting in a substantial 35% annual upsurge in page visits and business inquiries.
• Organized a momentous groundbreaking event for the prestigious 3.67 million square meter mixed-use project "Meydan One," exclusively attended by key VVIPs, Government Officials, and High-Net-Worth Individuals.

• Ensured strict adherence to JLL global brand guidelines across all marketing collateral, upholding a consistent and professional brand image
• Led the development of property marketing and communications materials within allocated budgets, encompassing pitches, proposals, flyers, brochures, and real estate/property-related technical papers
• Collaborated closely with cross-functional teams to craft compelling client pitches and support new and ongoing projects
• Fostered productive relationships with agencies and suppliers, guiding the development of creative briefs and print collateral to meet marketing objectives
• Delivered comprehensive marketing and brand training to staff in MENA offices, across UAE
• Saudi Arabia, and Egypt, empowering teams with the necessary skills for successful brand representation
• Maintained seamless communication with EMEA and international teams, aligning strategies on global branding, digital initiatives, and platform utilization
• Expertly organized and executed a diverse range of events, including exhibitions, client briefings, internal engagement events, seminars, and trade shows, hosted across prominent cities such as
• Dubai, Abu Dhabi, Riyadh, Jeddah, and Cairo
• Maintained and optimized the company's web content utilizing Microsoft SharePoint, ensuring it remains a frontrunner in the industry and effectively outpaces competitors

KEY ROLE ACHIEVEMENTS

• Executed a comprehensive global rebranding initiative across JLL MENA's five offices in three countries, overseeing every stage from strategic planning and design conceptualization to seamless application and training of over 200 staff members.